Profile of Charlton Heston, Gun Rights Movement Icon

Profile of Charlton Heston, Gun Rights Movement Icon As an actor, Charlton Heston appeared in some of the most notable films of his time. But he may best be remembered as the most visible president in the National Rifle Association’s history, guiding the gun lobbying group through a five-year period that saw gun rights take center stage in Washington, D.C. Along the way, his statements were responsible for igniting a phrase that would become a rallying cry for gun owners: â€Å"You can have my guns when you take them from my cold, dead hands.† Surprisingly, the man who hoisted a rifle above his head at the 2000 NRA Convention in defiance of the perceived anti-gun policies of Democrat presidential nominee Al Gore was once a staunch supporter of gun control legislation. Heston’s Support for Gun Control By the time President John F. Kennedy was assassinated in 1963, Charlton Heston had become a household name, starring as Moses in the 1956 film The Ten Commandments and as Judah Ben Hur in 1959’s Ben Hur. Heston campaigned for Kennedy in the 1960 presidential election and became critical of lax gun laws in the aftermath of Kennedy’s assassination. He joined fellow Hollywood stars Kirk Douglas, Gregory Peck, and James Stewart in support of the Gun Control Act of 1968, the most restrictive piece of gun legislation in more than 30 years. Appearing on ABC’s The Joey Bishop Show two weeks after U.S. Sen. Robert Kennedy was assassinated in 1968, Heston read from a prepared statement: â€Å"This bill is no mystery. Let’s be clear about it. Its purpose is simple and direct. It is not to deprive the sportsman of his hunting gun, the marksman of his target rifle, nor would it deny to any responsible citizen his constitutional right to own a firearm. It is to prevent the murder of Americans.† Later that year, actor-producer Tom Laughlin, chairman of the anti-gun group Ten Thousand Americans for Responsible Gun Control lamented in an edition of Film Television Daily that Hollywood stars had fallen from the gun control bandwagon, but listed Heston among a handful of diehard supporters who he said would stand by his side. Heston Changes Teams in the Gun Rights Debate Exactly when Heston changed his views on gun ownership is hard to pin down. In interviews after being elected president of the NRA, he was vague about his support of the 1968 Gun Control Act, saying only that he had made some â€Å"political mistakes.† Heston’s support for Republican politicians can be dated back as far as the 1980 election of Ronald Reagan. The two men shared many broad similarities: Hollywood A-Listers who supported Democrat Party policies early in their careers only to become stalwarts of the conservative movement. Reagan would later appoint Heston to co-chair a task force on arts and humanities. Over the next two decades, Heston became increasingly vocal in his support of conservative policies, in general, and on the Second Amendment, in particular. In 1997, Heston was elected to the NRA’s Board of Directors. One year later, he was elected president of the organization. Heston was vocally opposed to virtually any proposed measure of restricting gun ownership, from a mandatory five-day waiting period on handgun purchases to a limit of one gun purchase a month to mandatory trigger locks and the 1994 ban on assault weapons. â€Å"Teddy Roosevelt hunted in the last century with a semiautomatic rifle,† Heston once said in regards to proposals to ban semiautomatic firearms. â€Å"Most deer guns are semi-automatic. It’s become a demonized phrase. The media distorts that and the public ill understands it.† In 1997, he lambasted the National Press Club for the media’s role in the Assault Weapons Ban, saying reporters need to do their homework on semiautomatic weapons. In a speech to the club, he said: â€Å"For too long, you have swallowed manufactured statistics and fabricated technical support from anti-gun organizations that wouldnt know a semi-auto from a sharp stick. And it shows. You fall for it every time.† ‘From My Cold, Dead Hands’ During the height of the 2000 election season, Heston delivered a rousing speech at the NRA Convention in which he closed by invoking an old Second Amendment battle cry as he raised a vintage 1874 buffalo rifle over his head: â€Å"So, as we set out this year to defeat the divisive forces that would take freedom away, I want to say those fighting words for everyone within the sound of my voice to hear and to heed, and especially for you, (presidential candidate) Mr. (Al) Gore: From my cold, dead hands.’† The â€Å"cold, dead hands† saying did not originate with Heston. It had been around since the 1970s  when it was used as a slogan for literature and bumper stickers by gun rights activists. The slogan didn’t even originate with the NRA; it was first used by the Washington-based Citizens Committee for the Right to Keep and Bear Arms. But Heston’s usage of those five words in 2000 made them iconic. Gun owners across the nation began using the slogan as a rallying cry, saying, â€Å"You can have my guns when you take them from my cold, dead hands.† Heston is often incorrectly attributed with coining the phrase. When he resigned from the NRA presidency in 2003 due to his declining health, he again raised the rifle over his head and repeated, â€Å"From my cold, dead hands.† The Death of an Icon Heston was diagnosed with prostate cancer in 1998, an illness he defeated. But a diagnosis of Alzheimer’s in 2003 would prove too much to overcome. He stepped down from his position as president of the NRA and died five years later, at the age of 84. At his death, he had appeared in more than 100 films. He and his wife, Lydia Clark, had been married 64 years. But Heston’s lasting legacy might be his five-year stint as president of the NRA. With the peak of his Hollywood career well behind him, Heston’s work with the NRA and his fierce pro-gun rights rhetoric earned him legendary status with a whole new generation.

A Case Study on Branding Bangladesh

Submitted By: Revolution 8th Semester, Session: 2008-09. Date of Submission: 10/12/2012. [pic] REVOLUTION 3rd Batch Session: 2008-09 |Serial: |Name of Students : |Roll No: | |01. |Farjana Nur Purabi |091648 | |02. Anik Kumar Devnath |091654 | |03. |Sheikh Sazzadur Rahman |091664 | |04. |Md. Ashiqur Rahman Rana Biswas |091695 | |05. |Rumana Jahan |091743 | |06. |Md. Masudur Rahman |091750 | |07. |Md. Rabiul Islam |091758 | |08. Md. Mushfiqur Rahman |091759 | |09. |Mohammad Ullah |07882876 | December 10, 2012. Shaikh Rafiqul Islam. Associate Professor. Department of Marketing . Jagannath University. Dhaka-1100. Dear Sir, Here is the assignment you allocated us to prepare on â€Å"Branding Bangladesh†. After researching and studying the current situation of the country based on collected data we have been able to prepare the assignment. All of the major points and insights information associated with the given issue are included here. Besides, we have attempted to include some of our personal assumption, practical experience and idea to make the assignment more fruitful. Thanking you for giving the break accomplishing such an interesting educative task. Hope to hear from you soon. Sincerely, Group :- Revolution. 8th Semester. 3rd Batch. Session :- 2008-2009 Title Page Country Branding: A Case Study on Branding Bangladesh Tourism Export Brands Culture and Heritage pic][pic] People Investment Foreign and domestic policies [pic] [pic] [pic] Country branding is different in branding from a product. In developing the strategy, it would involve many intricacies and can be a long drawn out process. Branding Bangladesh is all about positioning Bangladesh in the minds of people. Branding Bangladesh is an important concept because it will help the country to understand how publics perceive her across the nations. Those people are consumers, potential tourists, and, most importantly potential investors. In the growth process of Bangladesh they all are participating actively. An effective nation branding campaign accelerates the economic growth of Bangladesh and the citizens feel dignified. It must be remembered that there are around 195 nations in the world; all are aggressively competing for the attention of investors, tourists, and citizens. Therefore, a well-planned nation branding campaign is crucial for the branding of Bangladesh. Table of Contents TOPIC |PAGE | |PART: A (Introductory Part) | | |Preamble |7 | |Objectives |7 | |Methodology |8 | |Limitations |8 | |PART: B (Theoretical Framework/Literature Review) | | |Literature Review |9 | |PART: C | | |Brand Dimensions of Bangladesh |10 | |Strategies for Branding Bangladesh |12 | |Country and Corporate Brands Co-positioning |16 | |Findings at a glance |16 | |PART: D | | |Recommendations |17 | |Conclusion |17 | |References |18 | Creating a branding program for Bangladesh demands an integration policy that most countries do not possess. To boost our commercial success it is very important to take action regarding branding Bangladesh. Branding Bangladesh the government should always observe their global image in countries they aim to target and the stakeholder should collaborate together and agree on a national stratagem. If the stakeholders could unite as one, pin down the purpose and objectives, and fulfill the process, it would reflect the will of one nation. Maintaining continuously the reputation in every sector (Tourism, exports, culture, people, brands and policy) is important to accelerate the task of branding. This assignment aims at clarifying the concepts of branding Bangladesh and argues that for a developing country like Bangladesh, branding is a prerequisite for national development. The specific objectives of this paper are: Review the conceptual and theoretical foundation of nation branding by leading authors in the marketing field; ? Examining and defining Branding Bangladesh and discussing its challenges. ? Attaining insights into branding Bangladesh ? Being familiar on the subject matter for lat er investigation for branding Bangladesh. DATA COLLECTION: Considering the objectives of the assignment, time, types of respondents, we collected both Primary and Secondary data to find out the necessary information regarding the strategies of branding Bangladesh. The sources are mentioned here- PRIMARY DATA: ? Taking personal interview of concerning people of tourism board; ? Discussing with the concerning people of Brand Forum of Bangladesh. SECONDARY DATA: ? Studying different articles and advertisements published in daily newspapers; ? Visiting different websites and journals. While preparing the assignment we faced some problems that were unavoidable and these limitations are mentioned below: ? This assignment was totally an unfamiliar type of assignment to us; ? People of the authority were unwilling to provide full information about our given topic; ? The permitted survey time we have got was very limited; ? We did not get enough concern person to collect necessary information; ? Our communication was confined only to the Dhaka city. Bangladesh has always held great promise. It enjoyed widespread international public support during the war of liberation, not only because its struggle was identifiable, but also due to the fact that it aimed to establish a socio-economic equilibrium and an equitable society where each citizen would have the opportunity to flourish. Another interesting problem the nation faces is that when it is compared to other countries it is invariably compared to nations with drug, mafia, and terrorist problems. While it is true that Bangladesh a huge population, with high unemployment rates, and increasing price inflation, often comparing it to failed or a semi-failed states does not do it justice. The weak status continued till the nineties. Then even Transparency International started ranking us as one of the most corrupt countries in the world. However, the nation’s image started improving post-2000 as did its performance indicators. The major indicators for socio-economic growth include: improvement in health status, increasing literacy, progress in gender balance, enhancement of employment opportunities, building transport and communications facilities, huge increases in media reach amongst rural and urban people, booming ITC businesses, a rise in remittance and agricultural, industrial, and ready-made garments (RMG) booms. In 2006, our global image increased exponentially with Prof. Yunus and Grameen Bank winning the Nobel Peace Prize. That put Bangladesh in a strong position, globally and we cannot let that slip. Therefore, it has become imperative to develop a nation branding campaign to keep us in the global limelight for the right reasons. While branding Bangladesh, the brand strategists must consider two key basic objectives: Firstly, it is crucial to instill pride in Bangladeshis and to persuade our people to be positive and feel dignified about themselves and for their country. The success of the nation branding program strongly depends on their active participation, ownership, and support. They should be proud of their country, culture, and heritage. Secondly, the government should come up with an aggressive but distinct nation branding campaign immediately, it is essential for our progress. Countries like India, Thailand, China, Malaysia, etc started similar branding journeys more than a decade ago and should not lag too far behind. We need a forceful branding campaign for our country so that we can emerge as an Asian Tiger by 2021; which will also mark the 50th year of our independence. Dr. Khalid Hasan  is Managing Director, Nielsen Bangladesh and Treasurer AmCham Bangladesh. Acknowledgement: AmCham Bangladesh. Brand Dimensions of Bangladesh Anholt is recognized for Anholt-GfK Nation Brand Index (NBI), and it is based on the same six categories to measure the global perception of a country. The brand of a country is judged based of the six dimensions. In case of branding Bangladesh we might focus on these dimensions and create brand image for Bangladesh. Fig: The Six Dimensions of a national branding Dimension 1: Tourism Tourism is one of the most visible aspects of a country brand because it receives considerable financial support from governments, and is therefore the main marketing tool at the national level. It is a major economic driver through employment, international visitor expenditures, investments, and regional development. Bangladesh Tourism Board has adopted different policies and strategies to promote and champion Bangladesh. It includes brand taglines like â€Å"Beautiful Bangladesh. † Dimension 2: Export brands There is a constant struggle to increase share of exports within the global market. In order to attain this purpose, the quality of exported products or services has to be superior to that of competitors. Export brands represent an important mark for Bangladesh. An increase in exports can raise the self-esteem of a country, which in turn boosts self-confidence and further success. Ten years ago, as a country Bangladesh was little known across the Globe. Today, most of the countries label as the country of high quality garments product and this is mainly due to the performance of our garments industry. Dimension 3: Investments All countries, be they developing or developed, are now striving for an investment-friendly image. Country brand, and everything that it stands for, has a lot to say when it comes to attracting foreign direct investments. In case of Bangladesh it is very good for us that a large number of investors are coming in different sectors. Dimension 4: Foreign and domestic policies. Nations are also judged in accordance with the foreign and domestic policies that their leaders initiate. Foreign and domestic policies must be coordinated so that they would invigorate the national brand. As a country we have to increase the ability to meet the residents’ needs for health, education, human rights, political participation more effectively. Dimension 5: People It is worth mentioning that the branding of a country must start from inside because a country’s brand is most frequently promoted by its people. In 2006, our global image increased exponentially with Prof. Yunus and Grameen Bank winning the Nobel Peace Prize. That put Bangladesh in a strong position, globally and we cannot let that slip. Beside, Sakib-al-hasan, a Bangladeshi cricketer also increases the brand image of our country holding number one position in ICC Cricket ranking. Joining the mission of UN, Bangladesh Army has created a new dimension for Bangladesh and it is obviously a good sign for our country Dimension 6: Culture and Heritage Last but not least, one should not overlook the cultural dimension of a country brand. Culture penetrates all areas of life, including all scientific endeavors. For this reason, culture has turned into the ultimate reference point, a conventionally accepted solution to all problematic questions. Strategies for branding Bangladesh We should take on a more conscious effort in branding country because country images draw out identifications, affect evaluations and purchase decisions. Additionally, countries compete for tourists, foreign investments and talented people. Let us look at this figure- Setting objectives: Branding Bangladesh we have to set clear and distinctive objectives that will help us to accomplish the different task most effectively. Different objectives might be: ? To be a Middle Income Country (MIC) ? 30th largest economy ? Per capita us dollar 6000 ? Economic goal †¢ Agro and labor intensive industry †¢ GDP growth to 10% †¢ Environmental protection Transportation and ship building hub. Performing SWOT analysis: Performing a SWOT analysis for nations is an idea that has been promoted by many others. In his book The Marketing of Nations, Philip Kotler (1997) confirmed the idea that each nation must assess its strengths, weaknesses, opportunities and threats (SWOT) periodically in its five areas of capability: †¢ Government leadership; †¢ Factor endowments; †¢ Industrial organization; †¢ Social cohesion; †¢ Culture, attitudes and values. Based on the guidelines we might perform an effective SWOT analysis that will help to figure out our own most effectively and define the country’s objectives. S- Strength |W- Weakness | | | | |Potential Growth economics, |Lack of Coordination among different groups, | |Successfully meeting the millennium development goal. |Lack of coordination between corporate and country co branding, | | |Insufficient budget. | | | | | | |O- Opportunity |T- Threat | | | | |Positive sovereign credit achieved, |Corruption, | |Making agreement with different countries. |Political instability. | | | | Choosing a Specific direction for distinctive branding For distinctive branding we might choose a specific direction from industries, personalities, natural landmarks or historica l events. This process will help create brand image more effectively. Expanding upon an Umbrella concept: Expanding upon an umbrella concept will help to cover separate branding activities with consistency. Different branding activities will be coordinated through an umbrella concept. Consulting with opinion leaders to look at national strengths and weaknesses and compare those with the research we might do create this concept. Allocating adequate funds to finance each branding activities: To create a successful brand image and create a greater impact regarding brand adequate fund is necessary and concerning people should handle the matter with kin interest Creating Export Control: Creating export controls to ensure exported products are trustworthy and meeting the affirmed performance is necessary for branding Bangladesh. We have good will in foreign market in case of exporting garments products but sometimes it has been seen that due to some reasons our country is branded negatively and to avoid this we need to control export market. Maintaining balance between promise and performance: We will have to be very careful to maintain balance between the promise and performance. Sometimes it has been seen that we can’t afford quality service for the promising things e. g sometimes foreigners come to our country to enjoy heritage sides but due to transportation facility and accommodation facility they don’t get expected performance. This point is the main thing to create a positive brand image for Bangladesh. Performing Activities on a regular basis: Creating positive brand image different campaigns are needed. But we have to keep in mind that these campaigns should be taken consistently and thinking the vision and long run interest of the country. Creating strategy and Working out program to make the strategy tangible through improvement programs, campaigns are important to reinforce the past campaign. Making all the members interactive: Ensuring the cooperation and involvement of representatives of government, business, the arts, education and importantly the media we can make a fruitful effect for Bangladesh. In recent years the growth of Media sectors has constantly drawn our attention and the media might play a crucial role to brand Bangladesh. It is necessary to mobilize all those available forces of politicians, business people, artists, sportsmen and scientists to create a strategy for enhancing the image and reputation of Bangladesh on the international markets, i. e. for creating the national branding strategy. Country and Corporate Brands Co-positioning The concept of countries as brands has been increasingly recognized in the post-modern global world. A strong country brand can provide corporate brands with a unique set of values, which supports their positioning on the international market. Simultaneously, once corporate brands achieve worldwide success, they contribute actively to developing new features of the country brand. A nation’s image can provide competitive advantage to its company/product/service brands. Until and unless Bangladesh has some international brands it will be very difficult to create good brand image for Bangladesh. Consider Finland, a country which was outside the global arena ten years ago, and therefore little known. Today, we label it as the country of high-tech mobile phone technology, and this is mainly due to Nokia’s performance. In Bangladeshi context there are some brands (Square, Walton etc) so the overnment should coordinate to development of the company and in the mean time these companies should take initiatives for the country branding Besides that we might consider the task of Prothom Alo and Airtel Company, who jointly arrange the design of the largest â€Å"Alpona† at Manik Mia Avenue and thus made a new dime nsion for themselves as well as create a good image for Bangladesh in the world. Findings at a glance: ? It is now more critical than ever to create a unique identity for destination because it is now more competitive for survival in the global market. ? Limited budget and little management control create obstacles on the way of creating good brand image for Bangladesh. Political pressures, External environment factors such as economic downturn, natural disasters and pandemics can affect the process of branding Bangladesh. ? A major challenge for Bangladesh is that when the tourists’ visit the destination and found the reality does not match the projected image from the pre-trip information gathered prior to trip, the gap will lead to disappointment and they will become brand terrorists. This would lead to low repeat visitation and damage the brand image indirectly. ? Local governors and mayors have different objectives to promote their own region and cities rather than the n ation. ? Failure of government to control the flow of information through the Internet that shapes the national image. We need to conduct research among the people of Bangladesh, covering different segments, to understand their views and expectations. This will help in understanding the pulse of the nation and giving ownership to everyone, thus, satisfying different target audiences, different needs, and different institutions. The research should be conducted both internally (to understand the country’s socio-economic situation) and externally (global research among the investors and tourists). The findings will help develop a strategic plan on the nation-branding campaign; ? Concerned groups should make regular promotional activities to brand this country; The tourism sector of should be taken under focus to increase international brand value of Bangladesh by capturing large number of tourists; ? Both the government firms and Multinational Firms need to make attention to in crease the international brand value of Bangladesh; ? The key focus should be on the six dimensions which are mentioned earlier in the assignment to make our country value stronger. Country branding is not about constructing slogans. Country branding involves planned communication management and purposeful social engineering. Branding is no longer a choice but a necessity, and the branding is not a function to be performed solely by the state or individual corporations, but an integrative and concerted effort by all concerned stakeholders. If a country is effectively branded â€Å"soft power† can be engendered giving that country vast competitive advantage. However, only few developing countries have articulated and implemented a country branding strategy. The notion of an umbrella country brand inspiring, guiding and feeding commercial brands is a compelling one. Branding of developing countries could unleash a sustainable wealth creation behavior which will greatly help these poor countries break out of their poverty cycle. There is now an opportunity for developing countries to close this gap by turning their attention to employ professionalism in country branding. Books:- ? Kevin Lane Keller (2012-2013), Strategic Brand Management,3rd edition. Philip Kotler, Nation Branding 1997. Publications:- ? Mathias Akotia, CEO – Brand Ghana Office Accra, Ghana,† Country Branding: Promoting Investment, Tourism and Exports through Country Communication Management and Social Engineering†. ? Dr. Khalid H asan, Managing Director, Nielsen Bangladesh and Treasurer AmCham Bangladesh. Acknowledgement: AmCham Bangladesh, â€Å"Nation Branding†. Websites:- ? http://www. bangladeshbrandforum. com ? http://www. thedailystar. net ? http://www. tourismboard. gov. bd ? http://www. interbrand. com ———THE END——— ———————– Letter of Transmittal :- Executive Summary PART: A Preamble Objectives Methodology Limitations PART: B Literature Review PART: C Findings Export Brands Tourism Country Brand Investment People Foreign and Domestic polices Culture and Heritage Setting Objectives Step-1 Performing SWOT Analysis Step-2 Expanding upon an Umbrella concept Step-4 Choosing a Specific direction for distinctive branding Step-3 Strategies of Branding Bangladesh Creating Export Control Step-5 Making all the members interactive Step-9 Allocating adequate funds to finance each branding activities Step-6 Maintaining balance between promise and performance Step-7 Performing Activities on a regular basis Step-8 PART: D Recommendation Conclusion References Read also: Padma Bridge A Case Study on Branding Bangladesh Submitted By: Revolution 8th Semester, Session: 2008-09. Date of Submission: 10/12/2012. [pic] REVOLUTION 3rd Batch Session: 2008-09 |Serial: |Name of Students : |Roll No: | |01. |Farjana Nur Purabi |091648 | |02. Anik Kumar Devnath |091654 | |03. |Sheikh Sazzadur Rahman |091664 | |04. |Md. Ashiqur Rahman Rana Biswas |091695 | |05. |Rumana Jahan |091743 | |06. |Md. Masudur Rahman |091750 | |07. |Md. Rabiul Islam |091758 | |08. Md. Mushfiqur Rahman |091759 | |09. |Mohammad Ullah |07882876 | December 10, 2012. Shaikh Rafiqul Islam. Associate Professor. Department of Marketing . Jagannath University. Dhaka-1100. Dear Sir, Here is the assignment you allocated us to prepare on â€Å"Branding Bangladesh†. After researching and studying the current situation of the country based on collected data we have been able to prepare the assignment. All of the major points and insights information associated with the given issue are included here. Besides, we have attempted to include some of our personal assumption, practical experience and idea to make the assignment more fruitful. Thanking you for giving the break accomplishing such an interesting educative task. Hope to hear from you soon. Sincerely, Group :- Revolution. 8th Semester. 3rd Batch. Session :- 2008-2009 Title Page Country Branding: A Case Study on Branding Bangladesh Tourism Export Brands Culture and Heritage pic][pic] People Investment Foreign and domestic policies [pic] [pic] [pic] Country branding is different in branding from a product. In developing the strategy, it would involve many intricacies and can be a long drawn out process. Branding Bangladesh is all about positioning Bangladesh in the minds of people. Branding Bangladesh is an important concept because it will help the country to understand how publics perceive her across the nations. Those people are consumers, potential tourists, and, most importantly potential investors. In the growth process of Bangladesh they all are participating actively. An effective nation branding campaign accelerates the economic growth of Bangladesh and the citizens feel dignified. It must be remembered that there are around 195 nations in the world; all are aggressively competing for the attention of investors, tourists, and citizens. Therefore, a well-planned nation branding campaign is crucial for the branding of Bangladesh. Table of Contents TOPIC |PAGE | |PART: A (Introductory Part) | | |Preamble |7 | |Objectives |7 | |Methodology |8 | |Limitations |8 | |PART: B (Theoretical Framework/Literature Review) | | |Literature Review |9 | |PART: C | | |Brand Dimensions of Bangladesh |10 | |Strategies for Branding Bangladesh |12 | |Country and Corporate Brands Co-positioning |16 | |Findings at a glance |16 | |PART: D | | |Recommendations |17 | |Conclusion |17 | |References |18 | Creating a branding program for Bangladesh demands an integration policy that most countries do not possess. To boost our commercial success it is very important to take action regarding branding Bangladesh. Branding Bangladesh the government should always observe their global image in countries they aim to target and the stakeholder should collaborate together and agree on a national stratagem. If the stakeholders could unite as one, pin down the purpose and objectives, and fulfill the process, it would reflect the will of one nation. Maintaining continuously the reputation in every sector (Tourism, exports, culture, people, brands and policy) is important to accelerate the task of branding. This assignment aims at clarifying the concepts of branding Bangladesh and argues that for a developing country like Bangladesh, branding is a prerequisite for national development. The specific objectives of this paper are: Review the conceptual and theoretical foundation of nation branding by leading authors in the marketing field; ? Examining and defining Branding Bangladesh and discussing its challenges. ? Attaining insights into branding Bangladesh ? Being familiar on the subject matter for lat er investigation for branding Bangladesh. DATA COLLECTION: Considering the objectives of the assignment, time, types of respondents, we collected both Primary and Secondary data to find out the necessary information regarding the strategies of branding Bangladesh. The sources are mentioned here- PRIMARY DATA: ? Taking personal interview of concerning people of tourism board; ? Discussing with the concerning people of Brand Forum of Bangladesh. SECONDARY DATA: ? Studying different articles and advertisements published in daily newspapers; ? Visiting different websites and journals. While preparing the assignment we faced some problems that were unavoidable and these limitations are mentioned below: ? This assignment was totally an unfamiliar type of assignment to us; ? People of the authority were unwilling to provide full information about our given topic; ? The permitted survey time we have got was very limited; ? We did not get enough concern person to collect necessary information; ? Our communication was confined only to the Dhaka city. Bangladesh has always held great promise. It enjoyed widespread international public support during the war of liberation, not only because its struggle was identifiable, but also due to the fact that it aimed to establish a socio-economic equilibrium and an equitable society where each citizen would have the opportunity to flourish. Another interesting problem the nation faces is that when it is compared to other countries it is invariably compared to nations with drug, mafia, and terrorist problems. While it is true that Bangladesh a huge population, with high unemployment rates, and increasing price inflation, often comparing it to failed or a semi-failed states does not do it justice. The weak status continued till the nineties. Then even Transparency International started ranking us as one of the most corrupt countries in the world. However, the nation’s image started improving post-2000 as did its performance indicators. The major indicators for socio-economic growth include: improvement in health status, increasing literacy, progress in gender balance, enhancement of employment opportunities, building transport and communications facilities, huge increases in media reach amongst rural and urban people, booming ITC businesses, a rise in remittance and agricultural, industrial, and ready-made garments (RMG) booms. In 2006, our global image increased exponentially with Prof. Yunus and Grameen Bank winning the Nobel Peace Prize. That put Bangladesh in a strong position, globally and we cannot let that slip. Therefore, it has become imperative to develop a nation branding campaign to keep us in the global limelight for the right reasons. While branding Bangladesh, the brand strategists must consider two key basic objectives: Firstly, it is crucial to instill pride in Bangladeshis and to persuade our people to be positive and feel dignified about themselves and for their country. The success of the nation branding program strongly depends on their active participation, ownership, and support. They should be proud of their country, culture, and heritage. Secondly, the government should come up with an aggressive but distinct nation branding campaign immediately, it is essential for our progress. Countries like India, Thailand, China, Malaysia, etc started similar branding journeys more than a decade ago and should not lag too far behind. We need a forceful branding campaign for our country so that we can emerge as an Asian Tiger by 2021; which will also mark the 50th year of our independence. Dr. Khalid Hasan  is Managing Director, Nielsen Bangladesh and Treasurer AmCham Bangladesh. Acknowledgement: AmCham Bangladesh. Brand Dimensions of Bangladesh Anholt is recognized for Anholt-GfK Nation Brand Index (NBI), and it is based on the same six categories to measure the global perception of a country. The brand of a country is judged based of the six dimensions. In case of branding Bangladesh we might focus on these dimensions and create brand image for Bangladesh. Fig: The Six Dimensions of a national branding Dimension 1: Tourism Tourism is one of the most visible aspects of a country brand because it receives considerable financial support from governments, and is therefore the main marketing tool at the national level. It is a major economic driver through employment, international visitor expenditures, investments, and regional development. Bangladesh Tourism Board has adopted different policies and strategies to promote and champion Bangladesh. It includes brand taglines like â€Å"Beautiful Bangladesh. † Dimension 2: Export brands There is a constant struggle to increase share of exports within the global market. In order to attain this purpose, the quality of exported products or services has to be superior to that of competitors. Export brands represent an important mark for Bangladesh. An increase in exports can raise the self-esteem of a country, which in turn boosts self-confidence and further success. Ten years ago, as a country Bangladesh was little known across the Globe. Today, most of the countries label as the country of high quality garments product and this is mainly due to the performance of our garments industry. Dimension 3: Investments All countries, be they developing or developed, are now striving for an investment-friendly image. Country brand, and everything that it stands for, has a lot to say when it comes to attracting foreign direct investments. In case of Bangladesh it is very good for us that a large number of investors are coming in different sectors. Dimension 4: Foreign and domestic policies. Nations are also judged in accordance with the foreign and domestic policies that their leaders initiate. Foreign and domestic policies must be coordinated so that they would invigorate the national brand. As a country we have to increase the ability to meet the residents’ needs for health, education, human rights, political participation more effectively. Dimension 5: People It is worth mentioning that the branding of a country must start from inside because a country’s brand is most frequently promoted by its people. In 2006, our global image increased exponentially with Prof. Yunus and Grameen Bank winning the Nobel Peace Prize. That put Bangladesh in a strong position, globally and we cannot let that slip. Beside, Sakib-al-hasan, a Bangladeshi cricketer also increases the brand image of our country holding number one position in ICC Cricket ranking. Joining the mission of UN, Bangladesh Army has created a new dimension for Bangladesh and it is obviously a good sign for our country Dimension 6: Culture and Heritage Last but not least, one should not overlook the cultural dimension of a country brand. Culture penetrates all areas of life, including all scientific endeavors. For this reason, culture has turned into the ultimate reference point, a conventionally accepted solution to all problematic questions. Strategies for branding Bangladesh We should take on a more conscious effort in branding country because country images draw out identifications, affect evaluations and purchase decisions. Additionally, countries compete for tourists, foreign investments and talented people. Let us look at this figure- Setting objectives: Branding Bangladesh we have to set clear and distinctive objectives that will help us to accomplish the different task most effectively. Different objectives might be: ? To be a Middle Income Country (MIC) ? 30th largest economy ? Per capita us dollar 6000 ? Economic goal †¢ Agro and labor intensive industry †¢ GDP growth to 10% †¢ Environmental protection Transportation and ship building hub. Performing SWOT analysis: Performing a SWOT analysis for nations is an idea that has been promoted by many others. In his book The Marketing of Nations, Philip Kotler (1997) confirmed the idea that each nation must assess its strengths, weaknesses, opportunities and threats (SWOT) periodically in its five areas of capability: †¢ Government leadership; †¢ Factor endowments; †¢ Industrial organization; †¢ Social cohesion; †¢ Culture, attitudes and values. Based on the guidelines we might perform an effective SWOT analysis that will help to figure out our own most effectively and define the country’s objectives. S- Strength |W- Weakness | | | | |Potential Growth economics, |Lack of Coordination among different groups, | |Successfully meeting the millennium development goal. |Lack of coordination between corporate and country co branding, | | |Insufficient budget. | | | | | | |O- Opportunity |T- Threat | | | | |Positive sovereign credit achieved, |Corruption, | |Making agreement with different countries. |Political instability. | | | | Choosing a Specific direction for distinctive branding For distinctive branding we might choose a specific direction from industries, personalities, natural landmarks or historica l events. This process will help create brand image more effectively. Expanding upon an Umbrella concept: Expanding upon an umbrella concept will help to cover separate branding activities with consistency. Different branding activities will be coordinated through an umbrella concept. Consulting with opinion leaders to look at national strengths and weaknesses and compare those with the research we might do create this concept. Allocating adequate funds to finance each branding activities: To create a successful brand image and create a greater impact regarding brand adequate fund is necessary and concerning people should handle the matter with kin interest Creating Export Control: Creating export controls to ensure exported products are trustworthy and meeting the affirmed performance is necessary for branding Bangladesh. We have good will in foreign market in case of exporting garments products but sometimes it has been seen that due to some reasons our country is branded negatively and to avoid this we need to control export market. Maintaining balance between promise and performance: We will have to be very careful to maintain balance between the promise and performance. Sometimes it has been seen that we can’t afford quality service for the promising things e. g sometimes foreigners come to our country to enjoy heritage sides but due to transportation facility and accommodation facility they don’t get expected performance. This point is the main thing to create a positive brand image for Bangladesh. Performing Activities on a regular basis: Creating positive brand image different campaigns are needed. But we have to keep in mind that these campaigns should be taken consistently and thinking the vision and long run interest of the country. Creating strategy and Working out program to make the strategy tangible through improvement programs, campaigns are important to reinforce the past campaign. Making all the members interactive: Ensuring the cooperation and involvement of representatives of government, business, the arts, education and importantly the media we can make a fruitful effect for Bangladesh. In recent years the growth of Media sectors has constantly drawn our attention and the media might play a crucial role to brand Bangladesh. It is necessary to mobilize all those available forces of politicians, business people, artists, sportsmen and scientists to create a strategy for enhancing the image and reputation of Bangladesh on the international markets, i. e. for creating the national branding strategy. Country and Corporate Brands Co-positioning The concept of countries as brands has been increasingly recognized in the post-modern global world. A strong country brand can provide corporate brands with a unique set of values, which supports their positioning on the international market. Simultaneously, once corporate brands achieve worldwide success, they contribute actively to developing new features of the country brand. A nation’s image can provide competitive advantage to its company/product/service brands. Until and unless Bangladesh has some international brands it will be very difficult to create good brand image for Bangladesh. Consider Finland, a country which was outside the global arena ten years ago, and therefore little known. Today, we label it as the country of high-tech mobile phone technology, and this is mainly due to Nokia’s performance. In Bangladeshi context there are some brands (Square, Walton etc) so the overnment should coordinate to development of the company and in the mean time these companies should take initiatives for the country branding Besides that we might consider the task of Prothom Alo and Airtel Company, who jointly arrange the design of the largest â€Å"Alpona† at Manik Mia Avenue and thus made a new dime nsion for themselves as well as create a good image for Bangladesh in the world. Findings at a glance: ? It is now more critical than ever to create a unique identity for destination because it is now more competitive for survival in the global market. ? Limited budget and little management control create obstacles on the way of creating good brand image for Bangladesh. Political pressures, External environment factors such as economic downturn, natural disasters and pandemics can affect the process of branding Bangladesh. ? A major challenge for Bangladesh is that when the tourists’ visit the destination and found the reality does not match the projected image from the pre-trip information gathered prior to trip, the gap will lead to disappointment and they will become brand terrorists. This would lead to low repeat visitation and damage the brand image indirectly. ? Local governors and mayors have different objectives to promote their own region and cities rather than the n ation. ? Failure of government to control the flow of information through the Internet that shapes the national image. We need to conduct research among the people of Bangladesh, covering different segments, to understand their views and expectations. This will help in understanding the pulse of the nation and giving ownership to everyone, thus, satisfying different target audiences, different needs, and different institutions. The research should be conducted both internally (to understand the country’s socio-economic situation) and externally (global research among the investors and tourists). The findings will help develop a strategic plan on the nation-branding campaign; ? Concerned groups should make regular promotional activities to brand this country; The tourism sector of should be taken under focus to increase international brand value of Bangladesh by capturing large number of tourists; ? Both the government firms and Multinational Firms need to make attention to in crease the international brand value of Bangladesh; ? The key focus should be on the six dimensions which are mentioned earlier in the assignment to make our country value stronger. Country branding is not about constructing slogans. Country branding involves planned communication management and purposeful social engineering. Branding is no longer a choice but a necessity, and the branding is not a function to be performed solely by the state or individual corporations, but an integrative and concerted effort by all concerned stakeholders. If a country is effectively branded â€Å"soft power† can be engendered giving that country vast competitive advantage. However, only few developing countries have articulated and implemented a country branding strategy. The notion of an umbrella country brand inspiring, guiding and feeding commercial brands is a compelling one. Branding of developing countries could unleash a sustainable wealth creation behavior which will greatly help these poor countries break out of their poverty cycle. There is now an opportunity for developing countries to close this gap by turning their attention to employ professionalism in country branding. Books:- ? Kevin Lane Keller (2012-2013), Strategic Brand Management,3rd edition. Philip Kotler, Nation Branding 1997. Publications:- ? Mathias Akotia, CEO – Brand Ghana Office Accra, Ghana,† Country Branding: Promoting Investment, Tourism and Exports through Country Communication Management and Social Engineering†. ? Dr. Khalid H asan, Managing Director, Nielsen Bangladesh and Treasurer AmCham Bangladesh. Acknowledgement: AmCham Bangladesh, â€Å"Nation Branding†. Websites:- ? http://www. bangladeshbrandforum. com ? http://www. thedailystar. net ? http://www. tourismboard. gov. bd ? http://www. interbrand. com ———THE END——— ———————– Letter of Transmittal :- Executive Summary PART: A Preamble Objectives Methodology Limitations PART: B Literature Review PART: C Findings Export Brands Tourism Country Brand Investment People Foreign and Domestic polices Culture and Heritage Setting Objectives Step-1 Performing SWOT Analysis Step-2 Expanding upon an Umbrella concept Step-4 Choosing a Specific direction for distinctive branding Step-3 Strategies of Branding Bangladesh Creating Export Control Step-5 Making all the members interactive Step-9 Allocating adequate funds to finance each branding activities Step-6 Maintaining balance between promise and performance Step-7 Performing Activities on a regular basis Step-8 PART: D Recommendation Conclusion References Read also: Padma Bridge

Stress response Outline Example | Topics and Well Written Essays - 500 words

Stress response - Outline Example Stress as it is widely known and is linked to negative effects (Pond 2004). According to Braun and Anderson (2007), communication between cells is a stress response. The authors explain that a disturbance of homeostasis by harmful forces lead to stress. Additionally, stressors cause stress and can be either endogenous or exogenous. Coping with stress depends on various factors. Some of the factors that can determine ways of perceiving or coping stress are health, age, genetic factors and social support. Homeostasis reliability is a stress response. However, destruction of body tissues can occur with time in case there is an excess in response to stress. Neuroendocrine response and hormones are initiated when there is an excess to stress response. Stressors activate different patterns of response which in turn initiate different neuroendocrine pathways and neural. Stress is common to the human body because of its capability and its adaption to experience stress. Stress is regarded as negative if it persists due to challenges met by humans. Psychological impacts of stress vary depending on stressors. Study of stressors common on children or teenagers such as abuse, violence, marital problems and other stressing events in the family provide a clear view of psychological impacts of stressor. Child abuse is the most common problem in the society and has severe implications. For example, a child can view education negatively or perform poorly in school. Marital problems or divorce renders a child anti-social. The child remains depressed, anxious and less social than the peers. In adulthood stage, the child from divorced, or family with conflicts shows more stress and less friend support than a person from a family with no marital problems. Unrelieved stress causes depression, post traumatic stress disorders, panic attack conditions and drug or alc oholism addiction. Research shows that a child develops post traumatic stress disorder later in life when exposed to

Critically examine the policy developments that have been introduced Essay

Critically examine the policy developments that have been introduced to facilitate collaboration in England and Wales.Outline th - Essay Example We can also look at it in the way that the two countries established collaboration or mutual benefits, thus, accepting their statements in their reports to be true. According to the Merriam-Webster Dictionary, collaboration is the condition of having common interests in either social or business affairs. It is an interconnection of two or more states, a liaison, and reciprocity. Relying on this definition alone, we can assume that the word used can be more appropriately defined to be an interconnection of the two states having common interest in business affairs. In the official website of the Kent/Essex police, it is explicitly mentioned that their primary goal in doing such action (collaboration) is to strengthen their police forces and to earn money as well. We can just simply say that the social aspects will be a side effect of the business strategy made by the two different countries. In a more political sense, we can see this as a political strategy by England and most especial ly Wales to compete in the global political as well as economic power. A Polarization is the fusion of two or more states to create a stronger entity in the international arena. In a broader sense, we can explain this phenomenon using different types of theories like realism, liberalism and complex interdependence. Using the information I have gathered, leaning to the facts stated in the Kent/Essex official web site, we can use the liberalism approach to have a deeper understanding on the collaboration of England and Wales. In a liberalist perspective, it implies that states are rational thinkers who can think of ways and solution of peaceful co-existence in the international arena. This mainly contradicts the realist perspective that believes that every state has a different interest and that it depicts other states to be a threat of their existence. We can assume that liberalist approach to be true by looking at the different international organization established now today. We ha ve there the United Nations as an organization of almost all countries of the world, the European Union (UN) in Western Region, the Association of South East Asian Nation and other related organization. These are deemed to be a helping hand of the different countries in terms of conflicts and other problems of either economic, security, political, etc. Looking now at state level, we can also say that the Serious Crime directorate, being a product of the Kent/Essex police of England’s and Wales’ rational ability to think of ways and to find solution to have a better and stronger police force â€Å"Since then, the collaboration program has achieved a number of success, including the sharing of air support and marine services and the formation of a pioneering joint IT Directorate – the first of its kind in England and Wales – and joint procurement unit – which had increased the two forces’ buying power and helped to save money.† – Kent/Essex Collaboration Team Serious Crime Directorate (SCD) The SCD was established just last year (2010) by the Kent police and Essex policy to protect their people from any danger in a more efficient and effective way. The Kent/Essex collaboration team started in 2007 and had already implemented several policies, specifically police policies to ensure and uphold the security of their people. These would include the joint Operation Forefront which includes: the joint marine unit,

Womens Identities in The Color Purple by Alice Walker and Behind a Mas

Women's Identities in The Color Purple by Alice Walker and Behind a Mask by Louisa May Alcott Alice Walker’s novel The Color Purple has a rich array of female characters to examine when answering the above question. I feel that Louisa May Alcott’s short story, â€Å"Behind A Mask† offers an equally rich array of female characters to consider. Through the course of this essay I will show how Walker and Alcott used different narrative techniques and made different use of language and dialogue to create their characters; and how they each respectively created very powerful pieces of work, identifying with their characters and the problems and obstacles faced by them in their everyday lives. The Color Purple is written in the epistolary style where the main character writes letters to God. These letters are like a diary where Celie tells her story. This diary technique contains Celie’s innermost thoughts and allows the reader to know the true Celie because she is able to completely open up in her writing. Walker writers the whole story thought Celie’s (female) perspective, which is particularly useful when we are given Celie’s impression main female characters in the novel, Sophia and Shug. We get a different view of Nettie because she writes her own letters to Celie. Certain key events in Celie’s life made her the character she is, for example: her continual rape by her stepfather; the subsequent pregnancies and the loss of her children; the death of her mother; and the loss of her sister, Nettie. However, through the course of the novel, Celie finds that she has managed to form close relations with the female characters of the novel, she finds love and friendship and is finally reunited with her sister and children who were taken from her. The Color Purple opens, with Celie writing to God, describing herself as â€Å"a good girl† (the fact that she addresses her letters to God emphasises this) and how her stepfather’s advances to her mother were rejected, resulting in Celie’s rape. Before chapter one even begins we here a pre-echo of Celie’s stepfather, â€Å"You better not never tell nobody but God. It’d kill your mammy.† So Celie learns to keep quiet to survive and this is a habit that is hard for her to break. Celie is a passive character. She is hardworking and domesticated and this is what allows her to be married off so young. Celie’s father and husba... ...r true feelings but whilst Celie feels sadness and a desire for love, Jean Muir feels bitter and a need for revenge. The most marked difference between Celie and Jean Muir is how they use their sexuality (Shug is much more aware of how to use her sexuality effectively than Celie is). Jean Muir uses her sexuality to manipulate the three main male characters of the story, particularly Sir John Coventry who is totally taken in by her act. She wants a title and uses her femininity, flattering the elderly gentleman. Sir John is amazed at such a lovely young woman being interested in him, for although Jean Muir is not described as pretty, her mysterious air provokes interest. Behind a Mask is a short story compared to The Color Purple and this results in the pace being faster. The two stories have nothing in common but their main female characters do share some characteristics, particularly in the way they have learned to hide behind the faà §ade of how acceptable women in society should be. B I B L I O G R A P H Y  · Approaching Literature: Literature and Gender (1996) Goodman L (ed), The Open University  · The Color Purple B (1992) Walker Alice, The Women’s Press

Plaza Grocery Case Study Essay

I. INTRODUCTION Mr. Brad Holden is the executive vice president of the family-owned business chain of six branches, Plaza Grocery, in the metropolitan area. Mr. Holden’s recently been swamped with problems regarding his employees, specifically the stock employees considering they are paid according to what is stated in the hourly wage rate in the Federal Law. He observed that they are not efficient and effective enough in their jobs, which resulted to empty shelves and slow service most of the time. He also had a hard time in obtaining enough applicants for Plaza Grocery and worse is his employees are doing only the menial level of effort in their jobs. He also noticed that his employees are lacking motivational drives to strive harder in performing their jobs. With all these that he is facing through, he finally decided to look for possible solutions to these problems. He came up with consulting to a local compensation expert and talking to a small group and personally asking them what can remedy their slow and poor performance. The compensation expert recommended to Mr. Holden that he resort to the more contemporary compensation system. In the small group, some suggested an increase in their hourly wage rate, the others pitched in about incentives to be given for them to be motivated and work faster, while others did not have any comment. For this case study, we will be identifying the likely issues and problems. After which, we will provide the framework or basis of argument which will relate the lack of motivation or drive of the stock employees to the various models, theories and concepts discussed in class. We will recommend and suggest certain alternative courses of actions which might help Mr. Holden to properly motivate his employees as well as his employees to improve their performance. II. ISSUE/PROBLEM Brad Holden is facing a situation in his grocery store where there is trouble obtaining enough stock clerks/carryout workers to apply for the job. And when these applicants get hired they seem to lack the motivation to carry out their job which led to inefficient service and long checkout lines. These minimum hourly wage workers have expressed a desire for additional compensation. The problem that Brad needs to solve is which of the major economic incentive system he can use to motivate his employees to become productive and also to attract other applicants to apply for the job. III. OBJECTIVES The objective of this study is to identify different theories, concepts and models under human behavior that can be applied to understand the situation Brad is facing. It will also identify and discuss what possible economic incentive system the management can use and then provide system recommendation that would lead to the best way in solving the problem. IV. FRAMEWORKS/BASIS OF ARGUMENTS The difficulties that arise in Brad Holden’s family-owned grocery stores are attributed to the lack of motivation of employees. Lack of motivation can be a result of poor rewarding of employees. In Plaza Grocery, employees are only paid the usual wage rate or the minimum federal hourly wage. This can be a factor as to why the workers lack motivation in performing an effective and efficient job. Money, as a means of rewarding employees may serve as a great help for the company. It has status value and it represents to employees what their employer thinks of them. Using money as a reward is applicable in some of the motivational models previously studied. The expectancy model can be related to the company’s situation. Employees in Plaza Grocery wanted a higher hourly wage rate which implies that money can act as a strong motivator. If an employee wants more of it (valence), he believes that putting up an effort will produce successful desired performance (expectancy) and he trusts that monetary reward will follow better performance (instrumentality). Brad Holden can also consider the concept of incentives linking pay with performance. In order to get the employees motivated, he can adopt profit sharing. For profit sharing, employees are given a portion of the business’s profits. An implementation of this would get them encouraged to work harder and do whatever it takes to increase the sales of the business since they are looking after the possible income at the end. In addition, once the issue on wage is settled, the management can also do performance appraisal. Through this, performance of the employees can be evaluated and certain information about their work and its improvement will be discussed. This will make way for the employees to be more motivated and get rewarded. The concept of performance feedback can also be related to the situation of Plaza Grocery. With proper implementation of feedback, employees will be aware of what to do and how well they are meeting their goals. Some of the guidelines in giving feedback are the following: be specific, allow room for choices, include positive factors to praise, establish priorities for change, and check for understanding to name a few. V. ALTERNATIVE COURSES OF ACTIONS Nowadays, we can find different kinds of grocery stores around us and the supermarket is being dominant than local market in terms of quickness and accessibility to people. As we mentioned, it is not wrong that quickness of the market is one of the crucial thing that has to be maintained first. To solve Plaza Grocery’s problem about its workers’ lack of motivation, we would like to recommend three alternative courses of action. First, Brad Holden should figure out why employees seem to lack motivation once he hired them because motivation can be the core of the power source that can make the work environment vivid or dull. Hence, we would like to state our first course of action, which we call â€Å"ownership project†. Brad Holden should encourage and convince the workers to think of themselves as a co-owner of the company or workplace. Before the hired applicants become permanent employees, they would undergo an assessment. Their behavior in the workplace would be examined for at least one month to evaluate their attitude toward their work. After the examination, Brad can educate the qualified employees through orientations on how to work efficiently and effectively. Second, an â€Å"incentive system† can be a good course of action for workers to work faster since money can be a good motivator and reward. If Brad Holden continues to pay the employees at the minimum wage without bonus, the employees would not exert effort to do their work harder and faster. Increasing of hourly wage rate can be a course of action, along with providing incentives. When the hourly wage rate is increased alone, all employees would benefit. This may increase the workers productivity and motivation, but not fully since the benefit applies to all. Therefore, it will be better if Brad Holden applies an incentive system or bonus system. The incentives given would be based on the employee’s performance, measured by his/her productivity. Through this, it can be more assured that the workers will be motivated in their work to earn their money more. Third, under incentive system, manager should appraise who got the highest performance result among the workers, and provide incentives like support for old parents or education of children. This alternative course of action is enough to motivate workers because these concern their families. Brad Holden will have to make records of each employee to check their performance and growth and this environment can create competition among workers. VI. RECOMMENDATION/CONCLUSION Plaza Grocery experiences problems with its employees due to low compensation and lack of incentives. Even after consulting a local expert, the same causes are pointed as the reason for the employees’ poor performance. Given this situation, we recommend the company to apply the second alternative course of action, which is to increase the wage rate and apply an incentive system. The store, having only six branches, can easily increase the wages due to the relatively small number of workers. However, once an increase is implemented in one branch, the same shall be applied in the other branches to emphasize the sense of equity among the employees of all branches. Although this may entail costs for the company, the increase in workers’ productivity may lead to higher sales, providing more revenue. In the long-run, the benefits would outweigh the costs. Although increasing the wage rate may motivate the employees to work harder, it is not enough because it would not always and ultimately lead to the satisfaction of their needs. What the company can do is to adopt an incentive system. The incentives the company can offer may be financial or non-financial in nature. Financial incentives would include performance bonuses, social security benefits, and paid absences. Non-financial incentives would include recognition and feeling of achievement, advancement opportunity, and flexible scheduling. Even though it is said that money is one of the best rewards, the non-financial rewards can also stimulate the employees’ motivation. It is not enough that employees are financially well-off. For them to stay long in the company, both the salary and the working conditions have to be satisfied. However, as we learned in class, according to Herzberg’s Two Factor Model, the pay is part of the hygiene factors, while the work itself is a motivational factor. Therefore, the employees must first be satisfied with their wage before the company can meet the motivational factors. In conclusion, Plaza Grocery has to strengthen its workforce’s motivation by providing them just wages and work incentives. This entails an investment on the part of Plaza Grocery. But once the workers are motivated and their productivity gradually increase, Plaza Grocery will see itself being better-off in the future.

The Industrial Revolution and the Deterioration of the...

In 1785, Thomas Jefferson said Those who labor in the earth are the chosen people of God (Jefferson 1). These words helped shape America for the next hundred years. American families worked hard on their agricultural properties reaping the rewards of the American dream. Then, in the late nineteenth century, the United States of America was hit by the worldwide phenomenon known as the Industrial Revolution, and the U.S. was transformed into an industrial colossus. The vast lands of America made abundant resources available to those who wished to utilize them. This opened up new jobs, and the once agricultural families were, for the first time, split up; mothers, fathers, and children left their homes to work in factories and railroads.†¦show more content†¦Regardless, over time, unmarried and married women of the working class were forced into jobs to compensate for the low wages of their fathers and husbands (Bailey 584). Their small fingers were thought to be better suited for the machines in the textile factories. In addition, many moved to the city where they worked as servants for the middle class. Though some may say women workers sought after independence, it is apparent that the women that worked neither toiled for neither independence nor glamour (Bailey 584). Wages for women were not enough to sustain them without the aid of a partner’s salary (Smith 1). For the middle class woman, industrialization made her role as a background figure more apparent. Women were told her job was to make sure her husband and children were happy (Smith 1). Just as women today look to magazines for fashion advice, women such as Mrs. John Sandford would offer advice to women on how to keep their household up to par (Bentley 667). Overall, the immediate effects of industrialization included a later age of marriage for women, and because of the necessity of work, the number of children decreased (Bailey 584). 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