Advert analysis. Free Essays

What Is that one, specific procedure that an advertiser will utilize to drive a buyer to purchase an item? The response to that Is publicizing. In today’s buyer driven world, publicizing is the principle power behind a company’s achievement. The all the more persuading, engaging and successful the advert, the greater the market for the item. We will compose a custom paper test on Advert examination. or on the other hand any comparative subject just for you Request Now They utilize claims including logos, ethos and tenderness to pass on their message to the crowd. The best adverts, it appears, are the ones focused on excellence or basically, â€Å"looking good†. The Avenue Active Natural advert, in an ongoing issue of the Common Health Magazine, is one such advert that utilizes every such intrigue and leaves The Avenue Active Natural advert quickly a serious effect on ladies. Catches ones consideration while arbitrarily flipping through the magazine pages. The advert Is about a dillydally saturating salve that utilizes an exceptional Oat Formula. It utilizes warm, normal hues, essentially various shades of green, which kind of has a calming and loosening up impact on the crowd. It includes a shining Jennifer Animations presenting with an ever brilliant grin; this mage takes up the whole left half of the page. The foundation shows a spot with a great deal of greenery. On the base of the promotion one can see the crusade trademark â€Å"see the delightful contrast more beneficial skin can make†, in huge white textual style; straightforward yet interesting. To the correct side is more content clarifying why oat is significant for dry skin and how it is suggested by dermatologists, with a â€Å"before and after test† to give a type of proof of how successful it is. The item itself, the moisturizer siphon, is indicated further towards the base of the page. On the upper right corner is the brand name, â€Å"Avenue, dynamic naturals† In white text style. Since this promotion Is highlighted in a women’s wellbeing magazine, It sick catch the consideration of wellbeing cognizant ladies. It will target ladies who are searching for a decent and successful lotion. The individuals who have skin issues, explicitly dry skin, may discover this advertisement especially valuable since It guarantees that the cream utilizes oats which are suggested for dry skin. Wellbeing cognizant ladies for the most part search for natural items with minimal measure of concoction since they are so cognizant about their skin. Each lady needs to look as near flawless as could reasonably be expected. They are consistently on the transition to discover whatever will make them look great, s great as the models they find in magazines and in promotions, for example, this one. Promoters realize that ladies will never be content with what they look like. Promotions like these play on such uncertainties and they generally appear to succeed! The advertisement successfully utilizes logos to instruct ladies regarding why it would be a balanced choice to purchase this item. â€Å"Healthy, excellent skin starts with oat†. That in that spot makes the crowd need to peruse on. The more she peruses, she discovers that the lotion utilizes an elite oat recipe. She’s Impressed. What comes next truly makes her anxious to attempt this item. The advertisement says how oat Is suggested by dermatologists â€Å"to Improve the soundness of dry skin†. Did someone say â€Å"dermatologists†? With the help of truth genuine that oat is one of natures’ best kept excellence insider facts. In the event that ladies had any uncertainty about that, well this data Just demonstrates them in any case. Besides, the advertisement shows a skin test to demonstrate how utilizing the item will improve skin in one day and show noteworthy changes inside Just fourteen days. Through this data and generally proficient supposition on the issue, the sponsor embarks to show that they care about the crowd enough to furnish them with such data. Feeling is utilized wherever in this advert. Initially, the content assumes a significant job. Expressions, for example, â€Å"see the wonderful distinction more beneficial skin can make† play on the audience’s feelings as in it intrigues them with respect to what precisely â€Å"beautiful difference† implies. Moreover, it makes reference to how excellent skin starts with oat. This again bids to the crowd. It makes them sure and accept that there is something out there that will give them better, progressively wonderful skin. Words like â€Å"exclusive oat formula† cause the item to appear to be special. The advert levelly utilizes a radiating Jennifer Animations who is prestigious for her normal excellence. It is attempting to persuade the crowd that they also can look as lovely and brilliant as Jennifer Animations, in the event that they utilize the item. In addition, the warm, normal hues, just as the greenery out of sight and the unmistakable blue sky, soothingly affect the crowd. They are unwinding to the eyes and give a general â€Å"natural† feel and that is actually how the advert needs the crowd to feel when contemplating the item since it utilizes a characteristic recipe. Ultimately, the advert utilizes ethos to develop trust among the crowd. In the event that somebody as renowned as Jennifer Animations has decided to battle for the item, at that point it is most likely something deserving of utilizing. It is most likely powerful on the grounds that it is making her and has consistently made her look that great. This careful thought experiences the audience’s mind when taking a gander at the advert. Presently at whatever point they talk or consider the item, they will most likely say something like, â€Å"Oh! It is a similar brand Jennifer Animations employments. † Furthermore, the advert shows the unwavering quality of the item with the announcement, â€Å"it’s the fixings most suggested by dermatologists†. It likewise utilizes phrases like demonstrated to seal in dampness for more beneficial skin†, accentuation on â€Å"proven†, to additionally fortify the trust component among the crowd. It is sheltered to state that this advert was a fruitful one. Most likely, it made a great deal of ladies get off their couches and drive to the shopping center to search for Avenue, Active Naturals saturating cream. If not that, it must have in any event set off a type of reaction out of the ladies. The purpose behind that will be that the advertisement effectively offers to and prompts the audiences’ feelings and their feeling of trust and reason. Such a procedure is of the best sort with regards to excellence items like this one. Step by step instructions to refer to Advert examination., Papers

Developing management skills Essay Example for Free

Creating the board aptitudes Essay By perusing the Southfield Case, one can rapidly understand that there is unquestionably absence of direct correspondence and objective desires between both Mark Sanders, Vp of record administrations and Frank Belby, Reginald administrator. I accept, there was an absence of steady correspondence among Mark and Frank since for the situation it was referenced that Belby saw proficient direction from Sanders as undermining and it for the most part caused Belby to separate himself from Frank, which it contrarily came about creation. In view of the perusing of section four of Developing Management Skills, there is a scarcely discernible difference among training and guiding and it is amazingly trying for directors to successfully perform both and in a similar time ensure that they are not legitimately disregarding different people emotions and certainty. At the point when Frank required proficient guidance or when proficient analysis was required, rather he for the most part got training as opposed to directing, which brought about the separation connection between them, which forthcoming deciphered as an analysis assault on his character. Besides, we additionally discover that in one episode Mark had mediated in a hazardous circumstance among Frank and one of his clients and had the option to spare that customers contract. By not permitting Frank to determine the circumstance, Mark is extending his obligations extremely slender and doesn't permit different representatives to assign successfully, which brings about low profitability over all. In view of part four readings, the best connections depend on compatibility, which one can't generally discover among Mark and Frank’s relationship. Forthright isn't by and large clear about his desires from Mark. It was referenced for the situation that Frank didn’t get the advancement somewhat on the grounds that he never straightforwardly conveyed to candid that he needed the advancement.

Les Miserables Essays - English-language Films, British Films

Les Miserables LES MISERABLES Les Miserables is a story, a long story, which has been arranged as a work of art. The story is around 1200 pages in length. It is an epic adventure, which covers around three decades in the mid 1800's of France. The film is about the criminal, Jean Valjean, following his discharge from prison subsequent to completing nineteen years of hard work for taking bread. Jean Valjean is pursued by the merciless and bombastic Inspector Javert, in a deep rooted battle to sidestep catch. The tale, Les Miserables is universally known. That is a direct result of its widespread subjects. These topics are: the means by which society treats its pariahs, and how it sees its crooks, partiality, equity, doing what is ethically right, and individuals can turn out to be better people. The topic - how society treats its outsiders can be found in how poor people and destitute are dealt with, and that resembles creatures. The rich treat them as if they are substandard and that they have no emotions or any type of knowledge. They are likewise not given the option to cast a ballot, which makes them not residents of that country. This topic is all inclusive in light of the fact that each country on the planet has a type of untouchables in their property. In America, this topic can be identified with the blacks. In the start of the twentieth century they didn't have as much rights and oppurtunities as the whites. Another case of how this topic can be identified with America is the manner by which an individual with a southern complement is seen as less shrewd, which is a bogus misguided judgment. The subject - how hoodlums are seen by society-can be seen by how Jean Valjean is treated after he is discharged by jail. Despite the fact that, he has carried out a punishment of nineteen years, he is still pursued and needed. In that timeframe when an individual commited robbery it was seen as a wrongdoing against the network and that individual ought to be rebuffed to the most boundaries. That topic can be found in present day America. At the point when an individual carries out a felony heshe can't hold an open activity or instruct for the remainder of hisher life. Likewise, when an individual carries out a wrongdoing, that individual and that individual's profession is scarred forever. The subject - doing what is ethically right-can be seen in numerous cases in the novel. One example is Valjean offers cash to free Cozzette. Another occurrence is Valjean doesn't slaughter Javert to spare his life. Additionally, Javert lets Valjean go free. There are likewise times where individuals accomplish something that is ethically off-base, however legitimate. One may be the point at which the understudies are executed. Another may be the capture of the whore. A current time circumstance may be officers killing different fighters. It is legitimate, however is ethically off-base. Taking everything into account, the novel, Les Miserables, is an all inclusive book with topics that numerous individuals from numerous nations can identify with. That is the reason it is placed in the class of works of art. It is likewise mainstream since it very well may be connected with present time circumstances and occasions.

Microsoft Visio Case Tool Essay Example | Topics and Well Written Essays - 750 words

Microsoft Visio Case Tool - Essay Example Microsoft Visio’s interface is easy to understand by prudence of its various similarities to other Microsoft programs. In that capacity, regular PC administrators will think that its simpler to associate with and produce the best drawing results. For individuals from the group who are starters in this class of utilizations, the visual style is exceptionally uncovering, giving it more noteworthy instinctive characteristics that anyone in the group can use to produce the best results. Parker (2013) proposed that the capacity of the program to naturally check the user’s charts and right glaring mix-ups on the tasks is one of its notable advantages that supplement human aptitudes and inventiveness to produce great realistic expectations for the product improvement group. All things considered, the Office utility empowers clients to embed hyperlinks to other progressively complex flowcharts that can't be gathered together in a solitary page. This component improves the projects intuitive nature with outside wellsprings of data. Wright and Roth (2013) included that by empowering the clients to modify the manner in which they course their essential thoughts and incorporate one’s own errands made on Microsoft Visual Basic Express, every individual from the product advancement groups will handily execute their assignments as spelt out in the work breakdown structure and share any useful info on best they can do the procedure in an increasingly consistent way. Options in contrast to the Office utility Gantt Chart is an option in contrast to MS Visio, taking into account that the two projects have similar expectations.

Economic Analysis Tools Coursework - 825 Words

Economic Analysis Tools (Coursework Sample) Content: Six Sigma Tools TemplatesNameCourseInstitutionDate Failure Modes and Effects Analysis (FMEA)Failure Modes and Effects Analysis (FMEA) is a tool for assessing risks mostly used by the management of organizations. When structured properly, improvement groups identify and understand parts and/or processes of a system. The next step is usually determination of ways through which the given parts or processes can fail. After analyzing possibility of failure occurrence, the teams then specify the likely effects of such failures to the process or system specifications. Improvement teams then determine the severity of the likely failures (Gyi, DeCarlo Covey, 2012). In many cases, assessors use the Likert scale where a value of one means least severe and 10 being most severe. The next activity involves evaluation of the frequency of the failures occurring. Here, a value of one can infer lower frequency while 10 infer high frequency. The tool also enables improvement teams to identify modes for detecting failures. With FMEA, improvement can prioritize and rank possible reasons of failure, develop and implement preventive plan. Once prevention plan has undergone proper implantation, it is usually important for improvement teams to review the system to be sure about significant reduction of risks of failure. There is usually a person assigned to perform the improvement plans. Besides reducing process or product failures, an FMEA has the potential supplying historical information for baseline operations. Kano Model AnalysisThe Kano analysis a technique used to determine features that a product or a service should have to gain acceptance or fulfill its intended purposes. The toll is usually important in helping product developers to avoid the mindset of including many features in a product even with minimal profits. It ensures that only important and useful features that can delight potential customers appear in a product. According to Kano model of analysi s, products usually have three forms of properties. One of the attribute types is the threshold attribute that relates to the elements that customers expect to appear in the given product (Gyi, DeCarlo Covey, 2012). The second type is the performance attribute, which relates with elements that though unnecessary, customers know about and draw further enjoyment when included in a product. The third is the excitement attribute type that customers do not know about but tend to enjoy usage when included in the design of a product. When threshold type of attributes misses from the product features, customers tend to suffer from dissatisfaction. The presence of the attribute but without other attributes does not mean that customers will enjoy satisfaction. According to Asefeso (2012), performance type of attributes in the Kano model of analysis defines the point of competition for many products or services. Excitement attributes work to improve satisfaction beyond the ordinary expectati on of customers. The process of analysis with Kano model should begin with brainstorming of all attributes desired for a particular product. The next step should be classification of the features as, threshold, performance or excitement attributes. It is also important for designers to ensure that a product has all the necessary and basic threshold attributes (Asefeso, 2012). When necessary, designers should cut out irrelevant elements. The next step is for designers to balance between performance and excitement attributes to ensure maximum satisfaction of customers but at good profit margins. Lean Six SigmaThe lean Six Sigma refers to a business tool and approach used to reduce wastes and minimize defects in manufacturing or service processes. The approach and tool helps focuses on waste reduction, profit increase, and client satisfaction. Organizational managements use the approach to address the needs of customers and other parties interested in the manufacturing or service acti vities. Human ResourceProperly established and structured human resource having professionals with proper skills can improve a Six Sigma at both tactical and strategic levels. One of the roles of the human resource is the selection as well as retention of black belt. The black belts help in improving the impression and shaping of Six Sigma. HR also works to build competency models used in identifying the right people with the required mix of team, leadership and tactical abilities (Asefeso, 2012). HR also is also important in developing job desc...

Who Benefits From Standardized Testing - Free Essay Example

Standardized testing has become a fundamental part of the American education system. Students are tested frequently from elementary school, through high school. Many people believe that these standardized tests establish a valuable and accurate measure of students success. However, others say they do more harm than good by limiting the scope of education. There are numerous sources which benefit from standardized testing, For instance; college admission, public schools, large testing companies, test preparation companies, and more. We align standardized tests and the results of them, with achievement, intelligence, aptitude, and understanding. Those who oppose our standardized testing culture spit back all the things you cannot sufficiently summarize by filling in a bubble, arguing that these tests aren’t examinations of realistic ability, but rather, an unreliable way of forcing rank. Tests like the ACT and SAT are often met with annoyance, dread or indifference. Nevertheless, standardized tests have certain benefits. Some are obvious, such as helping applicants gain admission to a college or university, along with possible scholarship opportunities. In addition (source here) states that â€Å"Popular academic course options like Advanced Plac ement, International Baccalaureate, and dual enrollment, in which a student enrolls in college courses and earns college credit while still in high school, while it is also possible to earn credit with just a standardized test score.† Furthermore, Students will take tests throughout their college careers. While the nature of these tests may change at the university level, the content on AP, ACT and SAT exams, are intended to help prepare high school students for the rigors of college. First and foremost, on the topic of education. colleges and universities benefit from standardized testing on a multitude of levels. Colleges and universities can use test scores to get a broad idea of a students academic ability. For many college admission officers, standardized tests provide a neutral yardstick for gauging student potential and performance. Admission tests apply a common standard to everyone. This helps colleges evaluate and compare the preparation of students who go to different high schools. All schools do not offer the same academic programs, learning environments or even expectations. Colleges look at your test scores, along with your high school grades and courses, to see how well prepared you are for college-level work. College admission officers try to get a complete picture of who you are, what you’ll bring to their campus and how you might do on their campus. They look at many parts of your application besides your test scores, such as; high school grades, high school courses, extracurricular activities, recommendation letters, application essays, and more. The importance of test scores in the admission process varies from college to college and depends on an institution’s admission approach and policies. Each college has its own policy. Some colleges, including more selective colleges, may place a high level of importance on test scores, within the context of the other parts of your application. Other colleges, including many community colleges, may not require a test or use your scores at all. Equally important, states that â€Å"In addition to using ACT scores as a quick, easy way to compare students in their applicant pool, colleges also use ACT test scores as a way of determining a student’s aptitude in different academic subjects. A score of 32 on the ACT Math Test, for example, may tell colleges that a student is ready to tackle the higher-level mathematics of their college program, while a score of 21 might tell them that a particular student may not quite have the proficiency they need. ACT test scores let schools see where a student stands on a broad academic spectrum, and decide if that student would be able to succeed at their institution.† On the other hand, standardized testing is an extremely profitable business. Around this time of the year, tens of thousands of high school juniors are frantically signing up for SAT prep classes, buying expensive AP guidebooks, and paying for the SATs, AP exams, and SAT subject tests. Profits for all companies involved are exorbitant, but one company, in particular, stands out with an enormous revenue of $200,000,000 dollars and a profit of $62,000,000. And what company would that be? None other than the College Board, a not-for-profit company that capitalizes off of students anxieties. let’s take a look at the compensation of the chief executives of three very large education non-profit organizations heavily involved in standardized testing. The College Entrance Examination Board, known as the College Board, which owns the SAT college admissions exam and the Advanced Placement program; the Educational Testing Service, which administers the SAT and AP exams for the College B oard as well as other assessments for other organizations); and ACT, Inc., which owns the ACT college admissions and also is responsible for other tests and programs. It’s easy to mistake big non-profits such as these as for-profit companies because they operate in a similar fashion. They pay their top people a lot of money, charge fees for their services, make investments, market and lobby legislators. So how well do their executives do financially? In actuality, they are doing quite well financially, and many of their subordinates do just fine, as well. According to the latest publicly available 990 tax forms filed to the IRS by the three organizations, which operate under 501(c)3 tax exempt status because of their declared educational missions: Kurt Landgraf, now the former president and chief executive officer of the Educational Testing Service, earned for the 2013 fiscal year ending Dec. 31, 2013: $1,307,314 in reportable compensation and $42,210 in estimated other compensation from the organization and related organizations. Jon Whitmore, the chief executive officer of ACT, earned for the 2013 fiscal year ending Aug. 31, 2014: $672,853 in salary, plus a bonus of $150,000, and other reportable compensation of $12,949, plus retirement contributions of $57,152, plus other nontaxable benefits of $18,109. That’s a total of $911,073. David Coleman, the president, and chief executive officer of the College Board, as well as a trustee, earned for the 2013 fiscal year ending June 30, 2014: $690,854 in reportable compensation plus $43,338 in other compensation from the organization and related organizations. Total: $734,192. In 1999, the College Board was facing cash-flow difficulties, so they recruited Gaston Caperton, former governor of West Virginia, to transform the nonprofit company into a thriving business. Fourteen years later, the College Board holds a complete monopoly over the test-taking industry. Many students are required to take an SAT, or ACT subject test in order to apply to certain schools, and all students wishing to earn college credit for an Advanced Placement class must take the corresponding AP exam, which the College Board creates. Therefore, it makes sense that its profits are 317% of the industry average and its former President, Mr. Capteron, earned 444% of the industry average at a compensation of $1.3 million last year. Its newly chosen President, David Coleman, will earn a base salary of $550,000, with total compensation of nearly $750,000. Additionally, College Boards 23 executives make an average of $355,271 per year. These high salaries are extremely suspicious. If the Col lege Board truly wished to create testing equality for everyone, wouldnt it pay its executives less and instead use those profits to lower the cost of the SAT for all? Why is this company considered a nonprofit if its motives arent completely altruistic? Furthermore, on the subject of financial benefit for large companies, the College Board will tack on all kinds of extra fees for certain services, including the Rush Order, exam date changes, and the question-and-answer service. On the College Board website, the company even attempts to sell all sorts of products, including The Official SAT Study Guide for $31.99. Although the SAT registration cost itself can be waived for low-income students, the costs of these special services are not, as a result giving high-income students an edge when preparing for the SAT and completing college applications. Its becoming questionable whether the College Board is, in fact, dedicated to an equity agenda of expanding access to higher education for the poor, African-Americans, and Hispanic. If the College Board truly wanted an equal testing experience for everybody, it would offer all of these extra services for free to those who cannot afford them. Does it really seem fair that one student can aff ord an SAT study guide, produced by the test-maker, while another cannot? Those students with the right amount of money reap the benefits, while the others are left in the dust. What both sides have left out in terms of how standardized tests align themselves, whether they are measures of intelligence or oppositional forces to that intelligence, is business. As of 2011, Gaston Caperton, the president of the College Board, non-profit owner of SAT, was paid $1.3 million. Richard Ferguson, former executive officer of ACT Inc., made roughly $1.1 million. Meanwhile, The National Board on Educational Testing and Public Policy at Boston College reported that the value of the standardized testing market was anywhere between $400 million and $700 million. (Janet Lorin Washington Post) At their core, standardized tests are not equalizers. Contrary to a still-persisting popular belief, they do not offer an â€Å"equal opportunity† learning environment, which college board says they have tried to obtain. It turns out, academic conformity sells, and business is booming. Perhaps even more questionable is the accuracy of these tests in measuring ones aptitude. Director of undergraduate writing at Massachusetts Institute of Technology, Les Perelman, looked over around 50 sample essays from the SAT distributed by the College Board and found a very strong correlation between length and score. If you just graded them based on length without ever reading them, youd be right over 90 percent of the time,( Michael Winerip, Washington Post.) A report released a while ago by the National Council of Teachers mirrored Dr. Perelmans criticisms; it warns that the SAT is pushing for a formulaic way of writing and that students dont have time to rewrite on the 25-minute essay section. a major error when measuring ones editing abilities. This style of testing just promotes conformity; in order to succeed in the essay, students must ignore their inner creativity and instead churn out mechanical, structured responses. We can hardly consider standardized tests education. They enforce ideas of academic success and future prosperity that are as outrageous as the profit the testing industry rolls in from dependent schools and families. We see dollar signs where we should see the opportunity to teach human beings. Its quite clear that the College Board has acquired some major flaws over the past ten or so years. Not only has it given wealthier students an edge over their low-income peers, but it also doesnt accurately test certain abilities. In short, this nonprofit company has gone completely downhill.

Ethical Dilemmas For Clinical Placements - 2386 Words

Introduction Nurses are faced with ethical dilemmas or ethical distress every day, each situation being unique and requiring nurses to set aside their own values and beliefs in order to provide proper care for their patients (Ramos, Brehmer, Vargas, Trombetta, Silveira, Drago, 2015). Ethical dilemmas allow nurses to learn more about themselves and help shape their morals and values (Potter Perry, 2014). An ethical dilemma arises in a situation in which no solution seems completely satisfactory (Drumwright, 2012). The purpose of this paper is to give the reader a clear idea that how nursing students on clinical placements as part of their professional training are routinely faced with situations involving ethical conflicts. According†¦show more content†¦I explained with what techniques I overcame to the moral distress situation and left with moral residue. Lastly, I concluded that what I learned from this ethical issue and how I would be able to apply the knowledge gained from this situation during my future practice. Discussion At the clinical site, being a student nurse, I witnessed issues such as a lack of respect for a patient, including inappropriate ways of speaking and behaving to the patient by nurses, and inadequate explanations by nurses to the patient. The nurse in charge displayed an uncaring attitude toward an independent, but cognitively impaired wandering patient with the use of inappropriate speech to this elderly patient. There was no respect and dignity for the patient in the nurse in charge behavior and words. Furthermore, I felt that the nurse was not following the values and responsibilities stated by the code of ethics such as providing safe, compassionate, competent, and ethical care, and preserving dignity regardless of the patient’s condition (Potter Perry, 2014). As a result, the patient did not receive satisfactory and consistent care. Moreover, ethical responsibilities of nurses mentioned in the Canadian Nurses Association (CNA, 2008) is, â€Å"Nurses engage in compassionate care through their speech and body language and through their efforts to understand and care about others’ health care needs† (p.

Tattoos - 1085 Words

Tattoos While the oldest known tattoo was on an iceman found on the Italian-Austrian border with carbon-dating showing the iceman to be 5,200 years old (Lineberry, 2007) for many years, here in America, tattoos were only popular with sailors, soldiers, Marines, bikers and occasionally the rebellious teenager. Why were tattoos only popular with these few? Social taboos looked down on those with tattoos. However, through tattoos a person can show self expression, be self creative, and be identified with a certain belief or interest through the art, design or message. It is for these simple reasons their popularity over the last twenty years has grown at an incredible rate, and people of all ages, sexes, ethnic groups, and social†¦show more content†¦Many find themselves talking to each other after noticing a certain familiar marker on each other’s arm. Bikers tend to get tattoos that deal with Harley Davidson, a particular biker organization, such as the Hellâ€⠄¢s Angels or the Christian Motorcycle Association, or one of the many other biker tattoos. Athletes will often get their school logo or their number tattooed on their body. Professional working people often get a tattoo of something to do with their profession. Religious tattoos are also becoming more popular as people feel more the need to identify themselves with a certain belief, and want others to know their beliefs. With the popularity of religious tattoos it isn’t unusual to see someone with a cross, crucifix, star-of-David, praying hands, rosary, or a picture of Jesus or the Virgin Mother tattooed on their body (Maloney-Hawkins, 2004). According to one article, more than a millennium after church authorities condemned tattooing as â€Å"a form of deviltry† that disfigures the body, evangelical youth are permanently altering their bodies with images of crosses, sacred hearts, and angels. For a small but growing subculture within Evangelical Christianity, r eligious tattooing is becoming an increasingly legitimate expression of individuality, identity, and faith (Tattoos as Evangelical Chic, 1998). Tattooing is not limited to only the young or middle aged. One tattoo artist stated that he had a grandmotherShow MoreRelatedTattoos : Tattoos And Tattoos887 Words   |  4 Pages The Need to Know About Tattoos Tattoos are not just putting ink into your skin there’s a lot more behind it. Such as the meaning of the tattoo, the origins of tattoos, how to care for a tattoo, where to get that tattoo, and the understanding that this decision to get a tattoo is permanent. There is a long timeline for tattoos that stretch back to early history, since the the meaning, method and understanding of tattoos have completely changed. Some of the first tattoos that were ever found on mummifiedRead MoreTattoo Taboo : Tattoos And Tattoos1411 Words   |  6 PagesFour: Argument 22 April 2017 Tattoo Taboo Tattoos have been around for centuries, and were once used to identify various tribes, indicate social status, or sometimes they were a rite of passage to adulthood. As time passed to a more modern world, people donning tattoos were assumed to be either convicts, gang members, rock musicians, or rebellions of society and most were deemed of unsavory character. Now, with over 45 million American adults having at least one tattoo, the taboos have all but disappearedRead MoreTattoos And The Tattoo Renaissance1554 Words   |  7 PagesWhen studying the history of tattoos, pinpointing the first time a tattoo was seen was almost impossible to do until 1991. An Iceman, named Otzi, was found by German hikers in 1991. Otzi was found covered with at least 57 tattoos (Huffington Post). This is to show that tattoos have been around for more than fifty-three hundred years. Otzi’s tattoos were discovered to be therapeutic and they consisted of lines and crosses all over the body. The next oldest tattoos were found on the Chinchorro mummyRead MoreTattoos And Body Of Tattoos Essay1577 Words   |  7 PagesTattoos and body pierced has been in our society for many years. Back then when tattoos was not a thing, many culture and religion used to inked their skin. In 1920s tattoos was common on prisoner, sailor, bikers, and that is why a huge part of of the population does not accept tattoos. Now, these days the art of tattoos is increasing, making a lot of money every year. These days people are getting more and more tattoos, making themselves addicted to it. Body art is used by people to express theirRead MoreTattoos And Its Effects On Tattoos946 Words   |  4 Pagesit came to opinions on tattoos; either people were adamantly for them, or people were adamantly against them. Controversy over tattoos has recently become more obsolete, the reason for this being that tattoos have become much more commonplace. They have basically become a fad; young adults find them to be a fashion statement. A completely neutral stance on tattoos is not universally taken, however: there are still those who are inclined against it. Although getting a tattoo can have consequences,Read MoreTattoo722 Words   |  3 PagesA: Ink tattoos. 1 Text 1: Andy Carringtons view of tattoos are made of a young adult position. Carrington, who have tattoos, think that the meaning of tattoos with the times have changed. Previously, a tattoo was something rare, but full significance. Nowadays it is something that categorizes the working class. Most have tattoos, either because it has symbolism Christian approach or simply because its beautiful. At the same time, he turns to whether it is because you want it or becauseRead MorePersuasive Essay On Tattoos And Tattoos869 Words   |  4 Pageswhere everyone finds out what is in style, to be like everyone else. Most people feel the need to follow others because of what they see in someone elses life such as tattoos and piercing. Just because someone has something that catches people’s attention it most likely doesn’t mean it will have the same result on you. Regarding tattoos and piercing, people need to be aware of infections, the holes they leave behind and the money invested in a change. The body design is always seen different by everyoneRead MoreThe Beginning of Tattoos695 Words   |  3 PagesWhen Did Tattoos Begin? Tattoos are not a new fad that grew over night. Tattooing has been a form of art that people have used to communicate with for ages. Whether it is a family crest, a butterfly, or a zodiac sign, all tattoos have meaning in which someone can tell a story. The history of tattoos goes as far back as the first people who roamed this Earth. Tattoos have been around for so long that no historian or archaeologist can precisely trace back to when and where tattooing began. From theRead MoreInk Tattoos855 Words   |  4 Pagesink tattoos presented in the texts. â€Å"When, for example, does tattooing become self-mutilation?† This quote is taken from text 1 by Andy Carrington who’s a poet and writer. In 2012 he published this text â€Å"Is Tattooing a Form of Self-Mutilation?† through his personal website. The question is: Does tattooing mean self-mutilation at all? It depends how you turn the perspective. Andy Carrington has a majority of tattoos, since he wrote â€Å"I will confess I chose to have a majority of my tattoos doneRead MoreThe Essence of Tattoos735 Words   |  3 PagesThe Essence of Tattoos Tattoos have likely been at the top of the list as the most discussed topic amongst the different social classes. There is a divide between societies understanding of tattoos, those who oppose them identify tattoos as being a form of â€Å"taboo† and is associated with a type of body modification that is seen as distasteful in nature. Others believe tattoos are a form of one’s own self-expression. Although tattoos are subjective to each person, we should not completely rule them

Taking a Look at Global Warming - 1368 Words

Global warming, or climate change, is a subject that is not going to show signs of cooling down any time soon. Why is it happening, what is causing it and how is it going to change our planet. Unfortunately, the earth is showing many signs of worldwide climate change, and based on the work of thousands of scientists in more than 130 countries, the prognosis is that humans have caused all or most of the planetary warming. Pollution, deforestation, and industrialization have significantly increased atmospheric concentrations of water vapor, carbon dioxide, nitrous oxide and methane; which are all greenhouse gases, and they trap heat near the earth’s surface. Humans are pouring carbon dioxide into the air faster than the planets and the ocean can absorb it. Historically, scientists studied climate and recognized that natural cycles in the earth’s orbit can alter the planets exposure to the sun, and warming and cooling cycles have occurred over hundreds and thousands of yea rs due to these shifts. These changes occurred over several centuries and the changes that are occurring now have been measured over the past hundred years or less. This has raised a global concern for the future of our planet because many species are facing extinction from disappearing habitats, changing ecosystems and acidifying oceans. Global warming is the process of gradual increase of average annual temperature of the Earths atmosphere and the great oceans. According to the United States EnvironmentalShow MoreRelatedTaking a Look at Global Warming754 Words   |  3 Pages Let’s first look at why global warming has even occurred. Energy technologies and civilization have developed side by side ever since the Lower Paleolithic era. For millenniums, humans have been searching for energy sources to fuel their lives. It was about one million years ago when humans first figured out how to control and use fire (Miller). Now, people rely on fossil fuels – mainly coal and oil – to supply our energy. What affect does coil and oil play on global warming? The combustionRead MoreTaking a Look at Global Warming1562 Words   |  6 PagesIs global warming being accelerated as a result of human interaction? This question has been asked over and over again since global warming was first noticed and b rought to our attention. Multiple claims have been made that this anomaly is caused by human interference with the planet. There are also those that strongly deny these accusations. To detect the truth, one must explore both sides of the story. Studies have been done by countless experts to support their side of the story; thereforeRead MoreTaking a Look at Global Warming794 Words   |  3 Pagesspoiling, and taking for granted the Earth that we are given. Some people think that the heating of Earth is natural and is inevitable no matter what mankind has to do with it. Whether man is affecting the warmth of earth, or if it is just a natural ongoing process is an open-ended and continuous argument. Because of its reoccurring and destructive circumstances the Greenhouse Effect has become a dilemma that is being researched and worked against amongst the world. Global Warming is caused by extremeRead MoreTaking a Look at Global Warming1373 Words   |  5 Pagescaused by global warming. Warming rate has accelerated over the past 30 years. The length and intensity of hurricanes and tropical storms has increased almost 100%, according to a MIT study. Between 1800 and 2000, the level of carbon dioxide increased by 31%. Scientists predicts that by the year 2050, 15-37% of all plant and animal species could be disappearing because of global warming. As a consequence considerable damages to our planet’s ecosystem are expected. Global warming is the increaseRead MoreTaking a Look at Global Warming1483 Words   |  6 Pagespeople, global warming just means that the Earth is getting warmer. What they don’t realize is that global warming is so much more than that. No matter how you call it, â€Å"global warming† or â€Å"climate disruption†, its effects are all the same. Rising sea levels, wildfires, droughts, and storms are all results of these rising temperatures. And if humans keep pumping large amounts of carbon dioxide into the atmosphere, these natural disasters will be just the first of many. To better understand global warmingRead MoreTaking a Look at Global Warming759 Words   |  3 Pagesand anthropogenic substances like green house gases that alter earth’s energy budget are drivers of climate change. Radiative forcing (RF) quantifies the change in energy fluxes caused by changes in these drivers and positive RF leads to surface warming. The largest contribution to total RF is caused by the increase in the atmospheric concentration of CO2 (1.68 W m-2) followed by CH4, Halo-carbons and N2O since 1750 (IPCC 2013). According to IPCC 2013 the CO2 concentrations will raise unprecedentedlyRead More Global Warming Essay example897 Words   |  4 Pagesperson reflects on the term global warming, they may perceive this term to relatively mean warmth that is taking place within our world. Warming that can possibly lead to potential threat to the environment and those amongst it. In exact terms global warming can be widely described as an increase in the temperature of the Earth’s atmosphere and surface area which contributes to the change of Earth’s climate, due to emissions of greenhouse gases. The fact that global warming has a significant role inRead MoreGlobal Warming Is A Real Issue That We Need To Start Taking1405 Words   |  6 PagesGlobal warming is a real issue that we need to start taking seriously. Our ancestors did an excellent job at maintaining the earth for us to come and enjoy but what are we doing? Are we preserving the earth for our future generation to come? First, let me give you a brief definition of global warming. According to whatsyourimpact.org, global warming is an average increase in the climate that contributes to changes in our global climate patterns. This is evident in the way our weather pattern hasRead MoreGlobal Warming Is A Real Phenomenon1048 Words   |  5 Pageshome ever since the origin of our species. We are constantly learning more about our planet. However, in the last century, there has been a different trend taking place. We have experienced a rise in the Earth’s temperature. Global warming is the phenomenon that has taken place over the past one hundred and thirty-three years. Global warming has been described as the greenhouse effect of dangerous gases released to the atmosphere. The gas eventually creates an invisible cloud over our planet whichRead MoreThe Threat Of Global Warming Essay1459 Words   |  6 Pages â€Å"When taking the heating of the entire climate system into account, our planet has warmed at a rate equivalent to 4 Hiroshima atomic bomb detonations per second over the past 15 years† (Cook). Our planet is becoming warmer. When scientists add up all the heat warming the land, oceans, atmosphere, ice melting, earth is accumulating heat equivalent to four Hiroshima bombs worth of heat per second. Global warming is a serious issue faced by our world as there has been a significant increase in temperature

Sonnet 18 and Sonnet 75 - 1457 Words

Amoretti : Sonnet 75 This poem is written in beginning modern English. Edmund Spenser uses some dutch words in his poem, like strand (now: beach). Here we have somebody who writes the name of the person he loves on the beach, because he wants the world to know hes in love. Its not clever because when the tide comes, the waves will wash it away. In poetry they use metaphor. An example : â€Å"you are like a red rose†, a red rose is a metaphor for beauty. Line 1-2: ‘’One day I wrote her name upon the strand, but came the waves and washed it away.’’ The speaker and his love are at the beach (strand) and the speaker is in a romantic mood, because he writes her name in the sand. The waves wash the name away. Line 3: â€Å"Again I†¦show more content†¦She is more beautiful and more temperate than a summer ´s day. Line 3: â€Å"Rough winds do shake the darling buds of May,† The darling buds symbolize the beginning of his love for her. The buds still have to develop into beautiful flowers, just like their love. It ´s the beginning of summer, her beauty and his love. The rough winds symbolize the rough start of their love. Line 4: â€Å"And summer ´s lease hath all too short a date:† He says summer is far too short, because in summer the flowers will bloom. If he compares her to a flower she ´ll bloom in summer and die after summer, as will her love. It doesn ´t last long enough for him. His love for her will continue and he doesn ´t want her to go. Line 5: â€Å"Sometimes too hot the eye of heaven shines,† The eye of heaven is the sun, which sometimes is too hot. Summer isn ´t steady like her art, like she is. Summer changes. â€Å"the eye of heaven† could also stand for God ´s eye which brings sunshine on earth. He watches over everybody, like the sunshine shines on everybody. With this metaphor he involves his religion in the poem. Line 6: â€Å"And often is his gold complexion dimmed:† The sun sometimes disappears behind the clouds, his gold complexion is dimmed by the clouds. His sunbeams aren ´t as strong as when there are no clouds. This could be a metaphor for their love. Their love isn ´t as strong as always, just like the sunbeams. Line 7: â€Å"And every fair from fair sometimesShow MoreRelatedSonnet 18 vs. Sonnet 75 Essay1079 Words   |  5 Pagesdemonstrate how poets reinforce my claim through their poems. Sonnet 75 by Edmund Spenser as well as sonnet 18 by William Shakespeare eternal lines (l.9) employs the theme of immortality. The poet tries to achieve immortality for his lover. In the sonnets, both personas state that their lover will be immortal So long lives this, and this gives life to thee (l.14). Both sonnets convey a message that even though the poet writes the sonnet the subject matter immortality is in the hands of externalRead More Immortality Through Verse in Shakespeare’s Sonnet 18 and Spenser’s Sonnet 751681 Words   |  7 PagesImmortality Through Verse in Shakespeare’s Sonnet 18 and Spenser’s Sonnet 75  Ã‚     Ã‚  Ã‚   Desiring fame, celebrity, and importance, people for centuries have yearned for the ultimately unattainable goal of immortality. Poets, too, have expressed desires in verse that their lovers remain as they are for eternity, in efforts of praise. Though Shakespeare’s Sonnet 18 and Spenser’s Sonnet 75 from Amoretti both offer lovers this immortality through verse, only Spenser pairs this immortality with respectRead MoreWilliam Shakespeare and Edmund Spenser771 Words   |  4 Pagesdifferent writing styles, as well as different topics that relate to each other in their own unique ways. In Shakespeare’s â€Å"Sonnet 18† and Spenser’s â€Å"Sonnet 75†, both poets speak of love in terms of feelings and actions by using different expressive views, allowing the similar topics to contain clear distinctions. Although Edmund Spenser’s â€Å"Sonnet 75† and William Shakespeare’s â€Å"Sonnet 18† relate in the sen se that love is genuine and everlasting, Spenser suggests love more optimistically, whereas ShakespeareRead MoreWilliam Shakespeare s Poetry Of Sonnets1693 Words   |  7 PagesOf Shakespeare’s collection of sonnets, a vast majority have been commonly established to be both written about and voiced to a beautiful, aristocratic young man often labeled the ‘Fair Youth’ — a seemingly polar opposite to the almost unsavoury, lower-class ‘Dark Lady’ assessed as the featured object of desire within the last 25 sonnets. Although some scholars such as Nelles (2009) neglect the prospect of two separate, distinct and truly gendered narratives, this concept must be considered in referenceRead MoreThe Movement Of The 18th And 17th Century Essay1526 Words   |  7 Pageswill look into the hallmarks of this period; Sonnets and their incredible movement into Europe. The essay will underscore that indeed poets are not solitary, hermetic personalities but ar e an expression of the communities. The prominent literary work in this period is an array of love traditions that had previously existed as independent practices in many centuries and across multiple nations and languages. William Shakespeare is the author of 154 Sonnets all of which form some of the most romanticRead MoreThe Treatment Of Outweighing By John Donne And Shakespeare On The Writing Of The Period2782 Words   |  12 Pages the voice of both present a scornful dismissal of the opposite sex in order to defy the typical conventions of heterosexuality. Whilst Donne explores lesbianism in his poem ‘Sappho to Philaenis’, Shakespeare reveals a hidden homosexuality in his sonnet sequence, exposed through the analysis of both his literature, and the changes made to the 1609 and 1640 published editions. Primarily, John Donne presents a disdainful dismissal of men in his narrative poem to demonstrate the sensual beauty and loveRead MoreWhat Are The Five Characteristics Of A Quest?1901 Words   |  8 Pagesand growing in strength by hurting someone else. 10.) Meaning behind â€Å"if its a square, its a sonnet† Sonnets have ten syllables and are 14 lines long, ten syllables in english is a long as 14 lines are high so a sonnet makes a square when in writing. 11.) How poets work magic on you? They use a certain choice in imaging, music in the language, content, and a play on words. 12.) Define Petrarchan sonnet First stanza has eight lines and the next has six, two separate rhyme schemes for the stanzasRead MoreAmerican Literature11652 Words   |  47 Pagesconceits that were witty, complex, intellectual, and often startling, e.g., John Donne s comparison of two souls with two bullets in â€Å"The Dissolution.† 17. conflict: a struggle between two opposing forces in a short story, novel, play, or narrative poem. 18. connotation: all the emotions and associations that a word or phrase may arouse; what a word suggests beyond its basic definitions; a word’s overtones of meaning. 19. consonance: repetition of consonant sounds in the middle or at the end of words Read MoreLiterature Marking Scheme9477 Words   |  38 PagesDuration 2 hours 15 minutes Assessed by the Centre; externally moderated by Cambridge Weighting 75% 25% OR Component Paper 1: Set Texts – Open books Paper 3: Unseen Duration 2 hours 15 minutes 1 hour 15 minutes Weighting 75% 25% OR Component Paper 4: Set Texts – Closed books: A Paper 5: Set Texts – Closed books: B Duration 2 hours 15 minutes 45 minutes Weighting 75% 25% The full range of grades (A*–G) is available in each option. Availability This syllabusRead MoreThe Tragedy Of Hamlet By William Shakespeare2594 Words   |  11 Pagesis about a character whose tragic flaw leads to his downfall and to the demise of many of the other characters. William Shakespeare was a playwright during the Elizabethan Era who was made famous for his literary works of tragedies, comedies and sonnets. One of Shakespeare?s most renowned tragedies is Hamlet. In this classic tragedy the protagonist, Hamlet, pursues revenge and seeks justice against the antagonist, Claudius, for the murder of King Hamlet. As a result of his pursuits, Hamlet, his family

Distraction Plate Fixation Post-Procedure free essay sample

Type III compression injuries o Require operative treatment if ? Intraarticular damage is significant ? Radial shortening is severe o Fixation with multiple Kirschner wires or plates is often necessary, and cancellous bone grafting is frequently required to fill impacted areas. Often a combination of open and closed techniques is necessary to satisfactorily treat type III fractures. Type IV avulsion fractures o Are usually associated with radiocarpal fracture-dislocations and are therefore unstable o Often the avulsed fracture fragments are so small that they can be repaired only with suture. o Secure reduction of the carpus to the distal radius can frequently be achieved only with Kirschner wires. Type V high-velocity fractures o Always unstable, frequently open, and difficult to treat o A combination of percutaneous pinning and external fixation is often necessary. Many of these fractures are so severely comminuted that open reduction is impossible. †¢ CONTRAINDICATIONS Severe medical comorbidities that prevent surgery EQUIPMENT †¢ †¢ †¢ Hand tray and hand table Small fragment and mini fragment set Technique-specific tray, as required ANATOMY †¢ The distal radius and ulna may be divided into three distinct columns. o The lateral and medial columns correspond to the scaphoid facet and lunate facets, respectively, of the distal radius. o The medial column is further divided into dorsomedial and volar medial parts. The ulnar column consists of the ulnar styloid and triangular fibrocartilage complex. ? ? Tears of the triangular fibrocartilage occur when the medial column of the distal radius, ulnar styloid, or both are intact. Distal radioulnar joint instability is associated with significant displacement of the ulnar styloid. TECHNIQUES †¢ †¢ †¢ Post-Procedure: Distraction Plate Fixation Post-Procedure: Volar Buttress Plate Fixation (Ellis) Post-Procedure: Volar Plating of Intraarticular Compression Injuries (Medoff) Post-Procedure: Distraction Plate Fixation POST-PROCEDURE CARE †¢ †¢ †¢ †¢ †¢ Immediately begin finger and other joint upper extremity exercises. If a splint was applied, it should be removed at 3 weeks. Percutaneous Kirschner wires should be removed at 6 weeks. Activities of daily living are allowed, but lifting should be restricted to 5 lb. Once union is achieved, remove the distraction plate and begin range-of-motion exercises. COMPLICATIONS †¢ †¢ †¢ †¢ †¢ Median nerve injury Reflex sympathetic dystrophy Malunion, nonunion Tendon rupture Infection ANALYSIS OF RESULTS Studies have demonstrated a high percentage of good to excellent outcomes for distraction plate fixation. OUTCOMES AND EVIDENCE Ruch et al reported good to excellent outcomes in 90% of 22 patients using this technique. Procedure: Distraction Plate Fixation Post-Procedure: Volar Buttress Plate Fixation (Ellis) POST-PROCEDURE CARE †¢ Immobilize the wrist and forearm with a plaster sugar tong splint for 2 weeks. †¢ †¢ Next, use a removable ball-peen splint, permitting gentle active exercises two or three times a day for the next 2 weeks. All immobilization is removed at 4 weeks and progressive motion continued until union is solid. COMPLICATIONS †¢ †¢ †¢ †¢ †¢ Median nerve injury Reflex sympathetic dystrophy Malunion, nonunion Tendon rupture Infection ANALYSIS OF RESULTS The use of buttress plating for the treatment of distal radius fractures have proven to yield excellent results when surgical intervention occurs early and care is used to obtain anatomic reduction of the fracture. OUTCOMES AND EVIDENCE †¢ †¢ Smith et al: 100% union rate with 71% excellent, 18% good, and 11% fair results. Odumala et al: No difference in development of median nerve symptoms in patients treated with prophylactic carpal tunnel decompression compared with those without decompression. Procedure: Volar Buttress Plate Fixation (Ellis) Post-Procedure: Volar Plating of Intraarticular Compression Injuries (Medoff) POST-PROCEDURE CARE †¢ †¢ †¢ †¢ Keep the extremity elevated at all times until postoperative swelling subsides. Beginning on the first postoperative day, remove the splint 2 to 3 times a day for rangeof- motion exercises. Allow clerical work at 2 weeks. Resistive loading is allowed when signs of radiographic union appear. COMPLICATIONS †¢ †¢ †¢ †¢ †¢ Median nerve injury Reflex sympathetic dystrophy Malunion, nonunion Tendon rupture Infection ANALYSIS OF RESULTS Studies have demonstrated a high percentage of good to excellent outcomes for the Medoff system. OUTCOMES AND EVIDENCE Medoff reported 20 good to excellent results in 21 patients with intraarticular comminuted distal radial fractures treated with the TriMed Wrist Fixation System (TriMed, Valencia, Calif. ). Procedure: Volar Plating of Intraarticular Compression Injuries (Medoff) PRE-OPERATIVE AND POST OPERATIVE CARE Care of Pre-operative Patient Nursing Diagnosis Knowledge deficit R/T pre-op care. Expected Outcome Patient/parent will verbalize understanding of pre- post-op care. Nursing Intervention 1. Implement pre- post-op teaching program. 2. Document response. 1. Remove nail polish, make-up. 2. Bathe and shampoo the night before surgery. 3. Betadine scrub to surgical area. 4. Dress in hospital clothing after scrub. 1. NPO as ordered. 2. Sign at bedside; NPO sticker on patient. Potential aspiration R/T general No aspiration. anesthesia. 3. Re-emphasize importance of NPO to patient and parent; empty water pitcher and glass from bedside; check crib for bottles. 1. Explain procedures. 2. Provide time for patient/parent to ask questions, express fears or concerns. . Offer reassurance. Potential alteration of vital functions R/T surgery. Normal parameters for patients vital signs established. 1. Obtain baseline assessment of all systems N/V status within 8 hours pre-op. Potential infection R/T surgical procedure. Infection free post-op. Potential anxiety R/T surgery. Decreased anxiety. 2. Assess V. S. within 2 hours pre-op. Care of Post-operative Patient Nur sing Diagnosis Knowledge deficit R/T post-operative care. Expected Outcome Patient and family will verbalize and demonstrate understanding of postoperative care. Patient and family will cope effectively with surgical postoperative process. Nursing Intervention 1. Implement post-operative teaching program. 2. Document response. 1. Explain procedures. 2. Provide time for questions, expression of concerns and fears. 3. Offer reassurance. Potential anxiety R/T surgery, post-operative care. Potential respiratory Patient will not experience compromise R/T general respiratory compromise. anesthesia. 1. Assess breath sounds-HR/RR at least q shift. 2. Turn, cough and deep breathe q2 hrs. 3. Record vital signs. Patient will Alteration in comfort R/T verbalize/demonstrate relief surgery. rom pain. Potential neurovascular Patient will not experience compromise R/T surgical neurovascular compromise procedure. . 1. Assess for pain and medicate per protocol. 2. Reposition for comfort as ordered/prn. 1. Assess surgical site or affected extremity for color, capillary refill, sensation, temperature, pulses and active/passive ROM as ordered. 2. Document neurova scular status as ordered. 3. Report any neurovascular compromise to M. D. 4. Position extremity with elevation if ordered. 5. Apply ice or heat as ordered. Potential alteration in level of consciousness R/T anesthesia. Patient will exhibit appropriate LOC. 1. Assess LOC q shift. 1. Monitor I/O q hour with IV or foley. 2. Begin ice chips or clear liquids slowly as ordered. 3. Maintain IV fluids as ordered. 4. Call M. D. for catheter order if unable to void after surgery. 5. Assess GU status q shift. Potential alteration in bowel elimination R/T Patient will have BM by postanesthesia and postoperative day #4. operative immobilization Potential alteration in skin integrity R/T immobility. Patient will not experience skin breakdown. 1. Mobilize as ordered. 2. Administer laxative of choice or suppository for no BM after 3 days. . Assess GI status q shift. 1. Assess skin q shift. 2. Provide daily nursing care. Potential alteration in fluid balance R/T surgery. Patient will have adequate fluid intake and urine output. Medical Diagnoses: Impaired Physical Mobility, Acute pain, secondary to fractured left femur, ORIF surgery, Musculosketeal impairment Assessme Nursing Client Nursing *I Evaluation nt DX/Clin ical Goals/Desired Interventions/Actions/ Goals Interventio Problem Outcomes/Object Orders and Rationale ns ives Subjectiv Problem: Long Term: * Apply any ordered X Goal met. Continue e brace before Pt was intervention Impaired Pt will be able to mobilizing the client. able to s as listed. Pt Physical ambulate around ambulate Encourage screams Mobility the nurses’ Rationale: around pt to when station 2X by â€Å"Brace support and the continue the staff discharge. stablilize a body part, nurses’ use of attempts allowing increased station by braces and to move mobility. † (Ackley discharge. assistive the left Ladwig, 2008, p 552). Pt was devices lower able to after extremity *Increase complete discharge Pt demonstr ates difficulty with any movemen t of the left lower extremity . independence in ADLs Rationale: â€Å"Providing unnecessary assistance with transfers and activities may promote dependence and a loss of mobility. † (Ackley Ladwig, 2008, p 552). *Obtain any assistive devices needed for activity. Rationale: â€Å"Assistive devices can help increase mobility. † (Ackley Ladwig, 2008, p 552). R/T: Short Term: Obje ctive Pt states that his pain level is a 9 on a 10 point pain rating scale. is activity until he more than feels twice. Pt comfortable did not c/o. complain Encourage of any the pt to pain or continue his discomfort independen upon ce in ADLs ambulatio and c/o n. unnecessary assistance. Pt states â€Å"I feel like I’m finally getting back to my old self. † X Goal met. Pt able to fully complete passive range of motion exercises with assistance from the staff by the end of this shift. Pt did not complain of any pain associated with exercise session. Continue intervention s as listed. Continue to assess pain using the 10 point pain scale q4 hrs or PRN. Continue to provide pain control and treat as needed. *Assess the pt’s pain Acute Pt will perform by using the 10 point pain, passive range of pain rating scale q4 hrs secondary motion exercises or PRN. to by the end of this fractured shift. Rationale: left femur â€Å"Single- item ratings of Pt pain intensity are valid grimaces ORIF and reliable as during surgery measures of pain any kind intensity. of motion Anxiety or â€Å"The client’s report of movemen Musculosk pain is the single most t of his eteal reliable indicator of left lower impairmen pain. † extremity t (Ackley Ladwig, 2008, p. 604-605). AEB Pt’s ORIF *Before activity, treat Grimacing surgery pain. during movement Rationale: or activity â€Å"Pain limits mobility and is often Pt complaints about pain and discomfort Pt pain rating of 9 out of 10. Surgery that is 2 days postop exacerbated by movement. † (Ackley Ladwig, 2008, p 552).

Management in Health Care -Click to Get Free Sample Solution

Question: 1. From a consulting perspective, propose the major steps that Caring Angel Hospital could take to achieve each of the following goals: a. Improve the quality of care b. Add value to the organization c. Improve employee morale d. Design an efficient organizational chart e. Create a strong team environment f. Create the hospital's competitive edge. Answer: Improve the quality of care: The improvement of the quality of care in the hospitals requires a promising strategy to improve the overall quality of care in the hospital. It involves a systemic approach in which implementation is planning is required to access the overall performance of quality care in the hospitals. It emphasizes continuous examination and upgrading of the processes of work. The most important thing to improve the quality involves the assigning of well-designed roles and responsibilities. Good support and cooperation are required by all the professionals of the hospitals to improve the quality of care (Bossen et al., 2016). Add value to the organization: To add value to the organization, Caring Angel Hospital requires some specific strategies to maximize value for the patients. The primary concern should be to achieve the best outcomes and satisfy the needs of the patients. A transformation is required to add value to the organization. The consideration of making money should not be the only concern. Indeed, they should provide enhanced services to the patients. A good quality of administration and philosophy is required to add value to the organization. c. Improve employee morale: An organization is held together with high morale. With this, the productivity of the organization is elevated, and the employees recommend novel ideas to help regarding increasing the efficiency of the organization. This can be achieved by creating the plans of giving incentives to the employees and taking feedback concerning the issues of the company (Nowicki, 2015). d. An efficient organizational chart: An efficient organizational chart comprises of the following elements: Leadership- To lead and guide the other individuals and team members. Decision making- Selection of belief among several other similar options. People- The professionals are working in the organization. Work processes and systems- To ensure the productivity of the staff and enable the tools of the working system. Culture- A system of living of an assembly of people. e. Create a strong environment team: A strong team environment is necessary for every organization to progress in all the aspects. A collaboration and co-operation are required between all the members of the team. Other characteristics such as strong leadership, creative concepts, development and the building of some unique strategies will help in building a strong team. This factor is very much essential for every organization to accomplish the goals (Myllrniemi et al., 2012) f. Create the hospitals competitive edge: The creation of the hospital's competitive edge requires the understanding of the reality of the new healthcare and analyzes the data of the hospital. They need to understand regarding their performance by comparing it with others. They need to identify ways to improve through personal opportunities. Competition exists among all the hospitals of the same place. Hence, the Caring Angel Hospital should understand the current scenario regarding the healthcare and should also focus on the weaker sections (Lucas et al., 2013). 2. The recommended strategy to acquire a larger market share, Caring Angel Hospital should concern the implementation of an ambulatory strategy. This strategy is concerned with the investment in the development of a robust ambulatory network. It includes everything, from the practices of primary care and urgent care centers to the ambulatory centers and other specialty oriented facilities. The hospital should facilitate an improved communication among the providers of the health care. They should produce complete health records that should be accurate because it is related to the life of the patients. A better tracking of the costs and benefits of the health care will help in understanding the money matters of the delivery of the health care. This strategy can also assist in the detection of a health care fraud. The healthcare providers need to know the need of investment of capital in the ambulatory network (Ulrich, 2013). While beginning the projects regarding the capital ambulatory, management of the hospital needs to decide either obtain or construct new facilities, and they should focus on the essential elements regarding the overall care of the patients. This strategy will benefit the hospital in understanding the targets of capital spending and the referrals of revenue. The need for maximizing the capital expenditures is not an easy task for any hospital but it should be considered as an important factor to acquire a large market share effectively (Bloom et al., 2015). 3. The two value-added services that Caring Angel Hospital could offer to strengthen its value proposition are: Dietary sources: The hospital should improve its dietary services. The patients who are vegetarians should always be given vegetarian food and the patients who are non-vegetarians should be provided with non-vegetarian food depending on the health status of the patients. The hospital should also construct a restaurant or cafeteria, where all types of food should be provided to the relatives of the patients, working with staff, doctors, etc. A perfect care regarding the quality o f food and dietary services should be of utmost concern because it is considered as an important factor in the recovery of the services along with the medicines and treatments (Dabholkar, 2015). Commercial Services: The hospital needs to focus on its commercial services such as Parking facilities, ATM, and banking services, Flower and fruit shops, Book and magazine shops, Cyber cafes, Communication facilities, postal services and, of course, a 24x7 pharmacy. The things account for the overall progress and the reputation of the hospital. These days people are so busy in their lives that they dont find time in carrying or buying these things while visiting the patients (Ahmad, 2013). The hospital needs to make sure that the healthcare is designed in the minds of the patient. The hospital also needs to involve the patients and the communities who are involved with the care. A hospital is always accountable for the all the concerns of a patient, whether it is a health related issue or financial issues. The hospital should become a center of attraction regarding the services it provides to the patients. These factors will provide a good experience in the hospitals while staying in the hospital and retaining the existing clients, hence elevating the growth of the hospital (Green, 2013). The people who are concerned with the management in the Healthcare are concerned with all the policies, accounting, and facilities. A health care manager needs to get experience and become specialized regarding the policies, accounting and facilities of the health care. He is also concerned with the overall operation of the facility and reports the daily activities to the higher authorities. The health care management system is utilized by the hospitals, doctors, and health maintenance organization involves a unit for processing and some guidelines for the health condition of the patients. The health care improvement is a phenomenon of global concern. Several countries are experiencing the same problems with the system of the health care. Many of them see management as a central entity, and the principal means to secure a reputed position in the hospital market. It aims to exercise and improve the overall healthcare in the hospitals. It emphasizes more on the practice of the professi onals of the health care by utilizing the resources (Kim, 2012). Therefore, the senior consultant at the Caring Angel Hospital should take into consideration all of the problems which the hospital is facing right now. He should expand the hospital market by involving these strategies in an efficient way because it is the need of the hour. References: Ahmad, S. (2013). Paradigms of quality of work life.Journal of Human Values,19(1), 73-82. Bloom, N., Propper, C., Seiler, S., Van Reenen, J. (2015). The impact of competition on management quality: evidence from public hospitals.The Review of Economic Studies,82(2), 457-489. Bossen, C., Pine, K., Elllingsen, G., Cabitza, F. (2016, February). Data-work in Healthcare: The New Work Ecologies of Healthcare Infrastructures. InProceedings of the 19th ACM Conference on Computer Supported Cooperative Work and Social Computing Companion(pp. 509-514). ACM. Dabholkar, P. A. (2015). How to improve perceived service quality by increasing customer participation. InProceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference(pp. 483-487). Springer International Publishing. Green, H. (2013). Strategies for safeguarding security of mobile computing: hospitals can gain a competitive edge by responding strategically to the rapid proliferation of mobile devices in health care, with security being an intrinsic part of their strategy.Healthcare Financial Management,67(2), 88-93. Kim, T. H. (2012). Succession planning in hospitals and the association with organizational performance.Nursing Economics,30(1), 14. Lucas, J., Bulbul, T., Thabet, W. (2013). An object-oriented model to support healthcare facility information management.Automation in Construction,31, 281-291. Myllrniemi, J., Laihonen, H., Karppinen, H., Seppnen, K. (2012). Knowledge management practices in healthcare services.Measuring Business Excellence,16(4), 54-65. Nowicki, M. (2015).Introduction to the financial management of healthcare organizations. Health Administration Press. Ulrich, D. (2013).Human resource champions: The next agenda for adding value and delivering results. Harvard Business Press.

Walter Is Frustrated With His Current Position In Essay Example For Students

Walter Is Frustrated With His Current Position In Essay Life, And Every DisappointmentWalter is frustrated with his current position in life, and every disappointment he has encountered thus far.His position is symbolic of every black male struggling to provide for his family by any means necessary.Hansberry stated in her meeting with Robert Kennedythe first thing that must be achieved is equal opportunities for Negroeswhen unemployment is six percent nationally it is as high as thirty percent among Negroes.Although Walter has a job, it seems inadequate for his survival.As a result, he has become frustrated and lacks good judgement.His frustrations stem from him not being able to act as a man and provide for his family andgrasp hold of his ideals to watch them manifest into a positive situation. We will write a custom essay on Walter Is Frustrated With His Current Position In specifically for you for only $16.38 $13.9/page Order now Walter wants the best for his family and he thinks the liquor store will provide him the financial security needed to boost them out of poverty.Im thirty five years old; Ive been married eleven years and I got a boy who sleeps in living room (Hansberry 34). best describes the sympathy and compassion Walter feels for his son.Although his familys financial position is strained, Walter doesnt want his son to see him struggle.Children are very impressionable.Walter displays an unselfish characteristic that is overshadowed by unwise decisions later in the play.In one particular scene,his son Travis asked both parents for money. Walter acts out of pride and little motivation by giving Travis his last pocket change.This symbolizes Walters willingness to be a good father.In a different situation, Walter wouldnt display his selfish intentions.This behavior can be attributed to working in a degrading, underpaid position and not seeing results.The overcrowded living conditions and lack of priva cy in the ghetto help make people who live there as tired as their furnishings(Carter 45). Metaphorically speaking, Walter is like the furniture inthe small apartment, tired and broken in spirit.Every black males plight in America is to be regarded as a provider for his family.However, society doesnt afford black males the benefit of feeling secure about providing for their families.Its easy to criticize society and place the blame on America for not affording Walter the opportunities of his white counterparts.The fact is,he does not seem to have control over his own responsibilities.Therefore, if he was given all the resources needed to provide his family his poor judgement and lack of business sense would create further stress on the family.His wife, Ruth, Mama, and his sister Beanetha attack him from every angle about his doubtful ideals.Ironically, those ideals are what Walter needs to shape and justify his manhood.Without ideals and proper resources to obtain them, a mans exist e..nce is insignificant.In Essence, Walters determination to open the liquor store can be viewed as means to an end. As Walters dreams become bigger and bigger, he seems to neglect the smaller things such as his family. Here I am a giant surrounded by ants!Ants who cant even understand what the giant is talking about (Hansberry 85).Walter has big ideals, but his methods of achieving his goals and ideals are somewhat irrational.Walter is more concerned with becoming self-employed without really thinking about the consequences, which may be imposed on his family.Later in play, Walter learns thathe needs to set his dreams aside for the sake of the family.Also, he learns that pride in himself and his family is inseparable and that anything that harms one harms the other. Walter gains our sympathy by his struggle against the economic and social pressure of a oppressive society(Carter 58). Walter certainly should be applauded for trying to rise above his current condition.Most individuals would have succumbed to poverty and tried unhealthy alternatives for achieving success.Walters ideal of achieving success through a liquor store should not be thought of as exploiting the hardship of blacks, but as the only opportunity adequate to providing.This situation mirrors the youth of today thats selling marijuana to each other blacks to provide the basic needs for their families. In the midst of us pursuing our ambitions there exist the possibility to behave selfishly.Walter must learn that the quest for manhood is long and tedious. So, sacrifices must be made and responsibilities must prioritized.Sometimes, people are unwilling to put their dreams aside for a bigger cause.The test of a real man is relinquishing control of his personal ambitions to benefit the whole or in Walters case the family.Certainly it would be unfair for Walter give up his aspirations.The issue is whether Walter can distinguish between a fantasy of realityand a dream deferred. .u83a14e43b91e09c6f28a665d0eebecfc , .u83a14e43b91e09c6f28a665d0eebecfc .postImageUrl , .u83a14e43b91e09c6f28a665d0eebecfc .centered-text-area { min-height: 80px; position: relative; } .u83a14e43b91e09c6f28a665d0eebecfc , .u83a14e43b91e09c6f28a665d0eebecfc:hover , .u83a14e43b91e09c6f28a665d0eebecfc:visited , .u83a14e43b91e09c6f28a665d0eebecfc:active { border:0!important; } .u83a14e43b91e09c6f28a665d0eebecfc .clearfix:after { content: ""; display: table; clear: both; } .u83a14e43b91e09c6f28a665d0eebecfc { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u83a14e43b91e09c6f28a665d0eebecfc:active , .u83a14e43b91e09c6f28a665d0eebecfc:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u83a14e43b91e09c6f28a665d0eebecfc .centered-text-area { width: 100%; position: relative ; } .u83a14e43b91e09c6f28a665d0eebecfc .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u83a14e43b91e09c6f28a665d0eebecfc .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u83a14e43b91e09c6f28a665d0eebecfc .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u83a14e43b91e09c6f28a665d0eebecfc:hover .ctaButton { background-color: #34495E!important; } .u83a14e43b91e09c6f28a665d0eebecfc .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u83a14e43b91e09c6f28a665d0eebecfc .u83a14e43b91e09c6f28a665d0eebecfc-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u83a14e43b91e09c6f28a665d0eebecfc:after { content: ""; display: block; clear: both; } READ: Why Did the Polls Get it Wrong in 1992? Essay ThesisEssentially this play is the story of Walter Lee Young , passionate, ambitious, and bursting with energy and dreams. Walter Lee was a desperate man, shackled by poverty and prejudice, and obsessed with his own sense of success, which he felt would be the end of all of his social and economic problems. Unfortunately Walter had to learn the a hard lesson life,pride and greed will eventually lead to unhappiness. Work Cited PageCarter Steven, R. 1991 HansberrysDrama ,Commitment amidComplexity, University of Illinois Press. Hansberry,Lorraine.A Raisin in the Sun. 1958.New York: Vintage Books. Robinson, Laymond.Robert Kennedy Consults Negroes Here About The North. New York Times 25 May 1963:1, 8 Meeting with Baldwin, Hansberry, Belafonte, et al.

Learning How to Manage the Health Care Service System With a Sample Essay on Key Performance Indicators in Health Care

Learning How to Manage the Health Care Service System With a Sample Essay on Key Performance Indicators in Health CareSample Essay on Key Performance Indicators in Health Care takes the students into areas that are not covered by the course syllabus. They learn about the health care industry and what it means to live with chronic illnesses such as heart disease, cancer and diabetes. In addition, they learn how to analyze critical problems related to health care and to identify the possible solutions.I was teaching a medical education class when I came across the Sample Essay on Key Performance Indicators in Health Care. As the teacher of this course, I was not aware of the content. I knew the name of the author, Dr. Kevin D. Harris, but the contents of the essay were not discussed. When the students asked me to read it, I did.In this essay, Dr. Harris presents the problems of managing the Health Care Service System. He defines the roles of the Managing Medical Officer, the executive director and the superintendent of hospitals. The essay also describes the three elements of quality: effectiveness, safety and efficiency. It includes example questions and is very well organized.Dr. John P. Stahl, MD, is a world-renowned physician who teaches courses on the factors affecting health care delivery. In addition, he is also an author and a professor. In his Sample Essay on Key Performance Indicators in Health Care, Dr. Stahl provides examples of management techniques for critical care and other areas of medicine.The first section of the essay is about the Health Care Service System and the roles of the Manager, Executive Director and Superintendent. Dr. Stahl explains the concept of State Health Care Services Organization (SHCSO) and describes the four responsibilities of these entities. He also offers examples of how these components function together.Teaching Assistants presented a few of their essays. One essay discussed 'How to Develop a Two-Year Strategic Plan'Ch oosing a Graduate Course' by Vibha Gandhi. The second part of the teaching assistant's essay 'Reviewing: The Role of Team Dynamics' highlighted their research which shows that many teachers develop to focus on the small team approach and less on the large group approach.Another teaching assistant in the class spoke about her essay 'Pediatrics and Diabetes: The Theories and Pathways,' which discusses how the medical field has not accepted that there are health care needs related to diabetic issues. Another teaching assistant in the class spoke about her essay 'Pediatrics and Obesity: The Health Care Debate,' which discusses the connection between obesity and health care and how the relationship has not been adequately understood. Lastly, a teaching assistant presented her essay 'Pediatrics and the Burden of Disease,' which discusses the complex relationship between the aging population and diseases, diabetes and obesity.Many of the Teaching Assistants in the class that I taught for a year had written their own essays related to the study of Pediatrics. One has been published and another was working on an Op-Ed article. Others have shared their thoughts with me. The 'Sample Essay on Key Performance Indicators in Health Care' is one of the most popular essays I have read in a long time.

Profile of Charlton Heston, Gun Rights Movement Icon

Profile of Charlton Heston, Gun Rights Movement Icon As an actor, Charlton Heston appeared in some of the most notable films of his time. But he may best be remembered as the most visible president in the National Rifle Association’s history, guiding the gun lobbying group through a five-year period that saw gun rights take center stage in Washington, D.C. Along the way, his statements were responsible for igniting a phrase that would become a rallying cry for gun owners: â€Å"You can have my guns when you take them from my cold, dead hands.† Surprisingly, the man who hoisted a rifle above his head at the 2000 NRA Convention in defiance of the perceived anti-gun policies of Democrat presidential nominee Al Gore was once a staunch supporter of gun control legislation. Heston’s Support for Gun Control By the time President John F. Kennedy was assassinated in 1963, Charlton Heston had become a household name, starring as Moses in the 1956 film The Ten Commandments and as Judah Ben Hur in 1959’s Ben Hur. Heston campaigned for Kennedy in the 1960 presidential election and became critical of lax gun laws in the aftermath of Kennedy’s assassination. He joined fellow Hollywood stars Kirk Douglas, Gregory Peck, and James Stewart in support of the Gun Control Act of 1968, the most restrictive piece of gun legislation in more than 30 years. Appearing on ABC’s The Joey Bishop Show two weeks after U.S. Sen. Robert Kennedy was assassinated in 1968, Heston read from a prepared statement: â€Å"This bill is no mystery. Let’s be clear about it. Its purpose is simple and direct. It is not to deprive the sportsman of his hunting gun, the marksman of his target rifle, nor would it deny to any responsible citizen his constitutional right to own a firearm. It is to prevent the murder of Americans.† Later that year, actor-producer Tom Laughlin, chairman of the anti-gun group Ten Thousand Americans for Responsible Gun Control lamented in an edition of Film Television Daily that Hollywood stars had fallen from the gun control bandwagon, but listed Heston among a handful of diehard supporters who he said would stand by his side. Heston Changes Teams in the Gun Rights Debate Exactly when Heston changed his views on gun ownership is hard to pin down. In interviews after being elected president of the NRA, he was vague about his support of the 1968 Gun Control Act, saying only that he had made some â€Å"political mistakes.† Heston’s support for Republican politicians can be dated back as far as the 1980 election of Ronald Reagan. The two men shared many broad similarities: Hollywood A-Listers who supported Democrat Party policies early in their careers only to become stalwarts of the conservative movement. Reagan would later appoint Heston to co-chair a task force on arts and humanities. Over the next two decades, Heston became increasingly vocal in his support of conservative policies, in general, and on the Second Amendment, in particular. In 1997, Heston was elected to the NRA’s Board of Directors. One year later, he was elected president of the organization. Heston was vocally opposed to virtually any proposed measure of restricting gun ownership, from a mandatory five-day waiting period on handgun purchases to a limit of one gun purchase a month to mandatory trigger locks and the 1994 ban on assault weapons. â€Å"Teddy Roosevelt hunted in the last century with a semiautomatic rifle,† Heston once said in regards to proposals to ban semiautomatic firearms. â€Å"Most deer guns are semi-automatic. It’s become a demonized phrase. The media distorts that and the public ill understands it.† In 1997, he lambasted the National Press Club for the media’s role in the Assault Weapons Ban, saying reporters need to do their homework on semiautomatic weapons. In a speech to the club, he said: â€Å"For too long, you have swallowed manufactured statistics and fabricated technical support from anti-gun organizations that wouldnt know a semi-auto from a sharp stick. And it shows. You fall for it every time.† ‘From My Cold, Dead Hands’ During the height of the 2000 election season, Heston delivered a rousing speech at the NRA Convention in which he closed by invoking an old Second Amendment battle cry as he raised a vintage 1874 buffalo rifle over his head: â€Å"So, as we set out this year to defeat the divisive forces that would take freedom away, I want to say those fighting words for everyone within the sound of my voice to hear and to heed, and especially for you, (presidential candidate) Mr. (Al) Gore: From my cold, dead hands.’† The â€Å"cold, dead hands† saying did not originate with Heston. It had been around since the 1970s  when it was used as a slogan for literature and bumper stickers by gun rights activists. The slogan didn’t even originate with the NRA; it was first used by the Washington-based Citizens Committee for the Right to Keep and Bear Arms. But Heston’s usage of those five words in 2000 made them iconic. Gun owners across the nation began using the slogan as a rallying cry, saying, â€Å"You can have my guns when you take them from my cold, dead hands.† Heston is often incorrectly attributed with coining the phrase. When he resigned from the NRA presidency in 2003 due to his declining health, he again raised the rifle over his head and repeated, â€Å"From my cold, dead hands.† The Death of an Icon Heston was diagnosed with prostate cancer in 1998, an illness he defeated. But a diagnosis of Alzheimer’s in 2003 would prove too much to overcome. He stepped down from his position as president of the NRA and died five years later, at the age of 84. At his death, he had appeared in more than 100 films. He and his wife, Lydia Clark, had been married 64 years. But Heston’s lasting legacy might be his five-year stint as president of the NRA. With the peak of his Hollywood career well behind him, Heston’s work with the NRA and his fierce pro-gun rights rhetoric earned him legendary status with a whole new generation.

A Case Study on Branding Bangladesh

Submitted By: Revolution 8th Semester, Session: 2008-09. Date of Submission: 10/12/2012. [pic] REVOLUTION 3rd Batch Session: 2008-09 |Serial: |Name of Students : |Roll No: | |01. |Farjana Nur Purabi |091648 | |02. Anik Kumar Devnath |091654 | |03. |Sheikh Sazzadur Rahman |091664 | |04. |Md. Ashiqur Rahman Rana Biswas |091695 | |05. |Rumana Jahan |091743 | |06. |Md. Masudur Rahman |091750 | |07. |Md. Rabiul Islam |091758 | |08. Md. Mushfiqur Rahman |091759 | |09. |Mohammad Ullah |07882876 | December 10, 2012. Shaikh Rafiqul Islam. Associate Professor. Department of Marketing . Jagannath University. Dhaka-1100. Dear Sir, Here is the assignment you allocated us to prepare on â€Å"Branding Bangladesh†. After researching and studying the current situation of the country based on collected data we have been able to prepare the assignment. All of the major points and insights information associated with the given issue are included here. Besides, we have attempted to include some of our personal assumption, practical experience and idea to make the assignment more fruitful. Thanking you for giving the break accomplishing such an interesting educative task. Hope to hear from you soon. Sincerely, Group :- Revolution. 8th Semester. 3rd Batch. Session :- 2008-2009 Title Page Country Branding: A Case Study on Branding Bangladesh Tourism Export Brands Culture and Heritage pic][pic] People Investment Foreign and domestic policies [pic] [pic] [pic] Country branding is different in branding from a product. In developing the strategy, it would involve many intricacies and can be a long drawn out process. Branding Bangladesh is all about positioning Bangladesh in the minds of people. Branding Bangladesh is an important concept because it will help the country to understand how publics perceive her across the nations. Those people are consumers, potential tourists, and, most importantly potential investors. In the growth process of Bangladesh they all are participating actively. An effective nation branding campaign accelerates the economic growth of Bangladesh and the citizens feel dignified. It must be remembered that there are around 195 nations in the world; all are aggressively competing for the attention of investors, tourists, and citizens. Therefore, a well-planned nation branding campaign is crucial for the branding of Bangladesh. Table of Contents TOPIC |PAGE | |PART: A (Introductory Part) | | |Preamble |7 | |Objectives |7 | |Methodology |8 | |Limitations |8 | |PART: B (Theoretical Framework/Literature Review) | | |Literature Review |9 | |PART: C | | |Brand Dimensions of Bangladesh |10 | |Strategies for Branding Bangladesh |12 | |Country and Corporate Brands Co-positioning |16 | |Findings at a glance |16 | |PART: D | | |Recommendations |17 | |Conclusion |17 | |References |18 | Creating a branding program for Bangladesh demands an integration policy that most countries do not possess. To boost our commercial success it is very important to take action regarding branding Bangladesh. Branding Bangladesh the government should always observe their global image in countries they aim to target and the stakeholder should collaborate together and agree on a national stratagem. If the stakeholders could unite as one, pin down the purpose and objectives, and fulfill the process, it would reflect the will of one nation. Maintaining continuously the reputation in every sector (Tourism, exports, culture, people, brands and policy) is important to accelerate the task of branding. This assignment aims at clarifying the concepts of branding Bangladesh and argues that for a developing country like Bangladesh, branding is a prerequisite for national development. The specific objectives of this paper are: Review the conceptual and theoretical foundation of nation branding by leading authors in the marketing field; ? Examining and defining Branding Bangladesh and discussing its challenges. ? Attaining insights into branding Bangladesh ? Being familiar on the subject matter for lat er investigation for branding Bangladesh. DATA COLLECTION: Considering the objectives of the assignment, time, types of respondents, we collected both Primary and Secondary data to find out the necessary information regarding the strategies of branding Bangladesh. The sources are mentioned here- PRIMARY DATA: ? Taking personal interview of concerning people of tourism board; ? Discussing with the concerning people of Brand Forum of Bangladesh. SECONDARY DATA: ? Studying different articles and advertisements published in daily newspapers; ? Visiting different websites and journals. While preparing the assignment we faced some problems that were unavoidable and these limitations are mentioned below: ? This assignment was totally an unfamiliar type of assignment to us; ? People of the authority were unwilling to provide full information about our given topic; ? The permitted survey time we have got was very limited; ? We did not get enough concern person to collect necessary information; ? Our communication was confined only to the Dhaka city. Bangladesh has always held great promise. It enjoyed widespread international public support during the war of liberation, not only because its struggle was identifiable, but also due to the fact that it aimed to establish a socio-economic equilibrium and an equitable society where each citizen would have the opportunity to flourish. Another interesting problem the nation faces is that when it is compared to other countries it is invariably compared to nations with drug, mafia, and terrorist problems. While it is true that Bangladesh a huge population, with high unemployment rates, and increasing price inflation, often comparing it to failed or a semi-failed states does not do it justice. The weak status continued till the nineties. Then even Transparency International started ranking us as one of the most corrupt countries in the world. However, the nation’s image started improving post-2000 as did its performance indicators. The major indicators for socio-economic growth include: improvement in health status, increasing literacy, progress in gender balance, enhancement of employment opportunities, building transport and communications facilities, huge increases in media reach amongst rural and urban people, booming ITC businesses, a rise in remittance and agricultural, industrial, and ready-made garments (RMG) booms. In 2006, our global image increased exponentially with Prof. Yunus and Grameen Bank winning the Nobel Peace Prize. That put Bangladesh in a strong position, globally and we cannot let that slip. Therefore, it has become imperative to develop a nation branding campaign to keep us in the global limelight for the right reasons. While branding Bangladesh, the brand strategists must consider two key basic objectives: Firstly, it is crucial to instill pride in Bangladeshis and to persuade our people to be positive and feel dignified about themselves and for their country. The success of the nation branding program strongly depends on their active participation, ownership, and support. They should be proud of their country, culture, and heritage. Secondly, the government should come up with an aggressive but distinct nation branding campaign immediately, it is essential for our progress. Countries like India, Thailand, China, Malaysia, etc started similar branding journeys more than a decade ago and should not lag too far behind. We need a forceful branding campaign for our country so that we can emerge as an Asian Tiger by 2021; which will also mark the 50th year of our independence. Dr. Khalid Hasan  is Managing Director, Nielsen Bangladesh and Treasurer AmCham Bangladesh. Acknowledgement: AmCham Bangladesh. Brand Dimensions of Bangladesh Anholt is recognized for Anholt-GfK Nation Brand Index (NBI), and it is based on the same six categories to measure the global perception of a country. The brand of a country is judged based of the six dimensions. In case of branding Bangladesh we might focus on these dimensions and create brand image for Bangladesh. Fig: The Six Dimensions of a national branding Dimension 1: Tourism Tourism is one of the most visible aspects of a country brand because it receives considerable financial support from governments, and is therefore the main marketing tool at the national level. It is a major economic driver through employment, international visitor expenditures, investments, and regional development. Bangladesh Tourism Board has adopted different policies and strategies to promote and champion Bangladesh. It includes brand taglines like â€Å"Beautiful Bangladesh. † Dimension 2: Export brands There is a constant struggle to increase share of exports within the global market. In order to attain this purpose, the quality of exported products or services has to be superior to that of competitors. Export brands represent an important mark for Bangladesh. An increase in exports can raise the self-esteem of a country, which in turn boosts self-confidence and further success. Ten years ago, as a country Bangladesh was little known across the Globe. Today, most of the countries label as the country of high quality garments product and this is mainly due to the performance of our garments industry. Dimension 3: Investments All countries, be they developing or developed, are now striving for an investment-friendly image. Country brand, and everything that it stands for, has a lot to say when it comes to attracting foreign direct investments. In case of Bangladesh it is very good for us that a large number of investors are coming in different sectors. Dimension 4: Foreign and domestic policies. Nations are also judged in accordance with the foreign and domestic policies that their leaders initiate. Foreign and domestic policies must be coordinated so that they would invigorate the national brand. As a country we have to increase the ability to meet the residents’ needs for health, education, human rights, political participation more effectively. Dimension 5: People It is worth mentioning that the branding of a country must start from inside because a country’s brand is most frequently promoted by its people. In 2006, our global image increased exponentially with Prof. Yunus and Grameen Bank winning the Nobel Peace Prize. That put Bangladesh in a strong position, globally and we cannot let that slip. Beside, Sakib-al-hasan, a Bangladeshi cricketer also increases the brand image of our country holding number one position in ICC Cricket ranking. Joining the mission of UN, Bangladesh Army has created a new dimension for Bangladesh and it is obviously a good sign for our country Dimension 6: Culture and Heritage Last but not least, one should not overlook the cultural dimension of a country brand. Culture penetrates all areas of life, including all scientific endeavors. For this reason, culture has turned into the ultimate reference point, a conventionally accepted solution to all problematic questions. Strategies for branding Bangladesh We should take on a more conscious effort in branding country because country images draw out identifications, affect evaluations and purchase decisions. Additionally, countries compete for tourists, foreign investments and talented people. Let us look at this figure- Setting objectives: Branding Bangladesh we have to set clear and distinctive objectives that will help us to accomplish the different task most effectively. Different objectives might be: ? To be a Middle Income Country (MIC) ? 30th largest economy ? Per capita us dollar 6000 ? Economic goal †¢ Agro and labor intensive industry †¢ GDP growth to 10% †¢ Environmental protection Transportation and ship building hub. Performing SWOT analysis: Performing a SWOT analysis for nations is an idea that has been promoted by many others. In his book The Marketing of Nations, Philip Kotler (1997) confirmed the idea that each nation must assess its strengths, weaknesses, opportunities and threats (SWOT) periodically in its five areas of capability: †¢ Government leadership; †¢ Factor endowments; †¢ Industrial organization; †¢ Social cohesion; †¢ Culture, attitudes and values. Based on the guidelines we might perform an effective SWOT analysis that will help to figure out our own most effectively and define the country’s objectives. S- Strength |W- Weakness | | | | |Potential Growth economics, |Lack of Coordination among different groups, | |Successfully meeting the millennium development goal. |Lack of coordination between corporate and country co branding, | | |Insufficient budget. | | | | | | |O- Opportunity |T- Threat | | | | |Positive sovereign credit achieved, |Corruption, | |Making agreement with different countries. |Political instability. | | | | Choosing a Specific direction for distinctive branding For distinctive branding we might choose a specific direction from industries, personalities, natural landmarks or historica l events. This process will help create brand image more effectively. Expanding upon an Umbrella concept: Expanding upon an umbrella concept will help to cover separate branding activities with consistency. Different branding activities will be coordinated through an umbrella concept. Consulting with opinion leaders to look at national strengths and weaknesses and compare those with the research we might do create this concept. Allocating adequate funds to finance each branding activities: To create a successful brand image and create a greater impact regarding brand adequate fund is necessary and concerning people should handle the matter with kin interest Creating Export Control: Creating export controls to ensure exported products are trustworthy and meeting the affirmed performance is necessary for branding Bangladesh. We have good will in foreign market in case of exporting garments products but sometimes it has been seen that due to some reasons our country is branded negatively and to avoid this we need to control export market. Maintaining balance between promise and performance: We will have to be very careful to maintain balance between the promise and performance. Sometimes it has been seen that we can’t afford quality service for the promising things e. g sometimes foreigners come to our country to enjoy heritage sides but due to transportation facility and accommodation facility they don’t get expected performance. This point is the main thing to create a positive brand image for Bangladesh. Performing Activities on a regular basis: Creating positive brand image different campaigns are needed. But we have to keep in mind that these campaigns should be taken consistently and thinking the vision and long run interest of the country. Creating strategy and Working out program to make the strategy tangible through improvement programs, campaigns are important to reinforce the past campaign. Making all the members interactive: Ensuring the cooperation and involvement of representatives of government, business, the arts, education and importantly the media we can make a fruitful effect for Bangladesh. In recent years the growth of Media sectors has constantly drawn our attention and the media might play a crucial role to brand Bangladesh. It is necessary to mobilize all those available forces of politicians, business people, artists, sportsmen and scientists to create a strategy for enhancing the image and reputation of Bangladesh on the international markets, i. e. for creating the national branding strategy. Country and Corporate Brands Co-positioning The concept of countries as brands has been increasingly recognized in the post-modern global world. A strong country brand can provide corporate brands with a unique set of values, which supports their positioning on the international market. Simultaneously, once corporate brands achieve worldwide success, they contribute actively to developing new features of the country brand. A nation’s image can provide competitive advantage to its company/product/service brands. Until and unless Bangladesh has some international brands it will be very difficult to create good brand image for Bangladesh. Consider Finland, a country which was outside the global arena ten years ago, and therefore little known. Today, we label it as the country of high-tech mobile phone technology, and this is mainly due to Nokia’s performance. In Bangladeshi context there are some brands (Square, Walton etc) so the overnment should coordinate to development of the company and in the mean time these companies should take initiatives for the country branding Besides that we might consider the task of Prothom Alo and Airtel Company, who jointly arrange the design of the largest â€Å"Alpona† at Manik Mia Avenue and thus made a new dime nsion for themselves as well as create a good image for Bangladesh in the world. Findings at a glance: ? It is now more critical than ever to create a unique identity for destination because it is now more competitive for survival in the global market. ? Limited budget and little management control create obstacles on the way of creating good brand image for Bangladesh. Political pressures, External environment factors such as economic downturn, natural disasters and pandemics can affect the process of branding Bangladesh. ? A major challenge for Bangladesh is that when the tourists’ visit the destination and found the reality does not match the projected image from the pre-trip information gathered prior to trip, the gap will lead to disappointment and they will become brand terrorists. This would lead to low repeat visitation and damage the brand image indirectly. ? Local governors and mayors have different objectives to promote their own region and cities rather than the n ation. ? Failure of government to control the flow of information through the Internet that shapes the national image. We need to conduct research among the people of Bangladesh, covering different segments, to understand their views and expectations. This will help in understanding the pulse of the nation and giving ownership to everyone, thus, satisfying different target audiences, different needs, and different institutions. The research should be conducted both internally (to understand the country’s socio-economic situation) and externally (global research among the investors and tourists). The findings will help develop a strategic plan on the nation-branding campaign; ? Concerned groups should make regular promotional activities to brand this country; The tourism sector of should be taken under focus to increase international brand value of Bangladesh by capturing large number of tourists; ? Both the government firms and Multinational Firms need to make attention to in crease the international brand value of Bangladesh; ? The key focus should be on the six dimensions which are mentioned earlier in the assignment to make our country value stronger. Country branding is not about constructing slogans. Country branding involves planned communication management and purposeful social engineering. Branding is no longer a choice but a necessity, and the branding is not a function to be performed solely by the state or individual corporations, but an integrative and concerted effort by all concerned stakeholders. If a country is effectively branded â€Å"soft power† can be engendered giving that country vast competitive advantage. However, only few developing countries have articulated and implemented a country branding strategy. The notion of an umbrella country brand inspiring, guiding and feeding commercial brands is a compelling one. Branding of developing countries could unleash a sustainable wealth creation behavior which will greatly help these poor countries break out of their poverty cycle. There is now an opportunity for developing countries to close this gap by turning their attention to employ professionalism in country branding. Books:- ? Kevin Lane Keller (2012-2013), Strategic Brand Management,3rd edition. Philip Kotler, Nation Branding 1997. Publications:- ? Mathias Akotia, CEO – Brand Ghana Office Accra, Ghana,† Country Branding: Promoting Investment, Tourism and Exports through Country Communication Management and Social Engineering†. ? Dr. Khalid H asan, Managing Director, Nielsen Bangladesh and Treasurer AmCham Bangladesh. Acknowledgement: AmCham Bangladesh, â€Å"Nation Branding†. Websites:- ? http://www. bangladeshbrandforum. com ? http://www. thedailystar. net ? http://www. tourismboard. gov. bd ? http://www. interbrand. com ———THE END——— ———————– Letter of Transmittal :- Executive Summary PART: A Preamble Objectives Methodology Limitations PART: B Literature Review PART: C Findings Export Brands Tourism Country Brand Investment People Foreign and Domestic polices Culture and Heritage Setting Objectives Step-1 Performing SWOT Analysis Step-2 Expanding upon an Umbrella concept Step-4 Choosing a Specific direction for distinctive branding Step-3 Strategies of Branding Bangladesh Creating Export Control Step-5 Making all the members interactive Step-9 Allocating adequate funds to finance each branding activities Step-6 Maintaining balance between promise and performance Step-7 Performing Activities on a regular basis Step-8 PART: D Recommendation Conclusion References Read also: Padma Bridge A Case Study on Branding Bangladesh Submitted By: Revolution 8th Semester, Session: 2008-09. Date of Submission: 10/12/2012. [pic] REVOLUTION 3rd Batch Session: 2008-09 |Serial: |Name of Students : |Roll No: | |01. |Farjana Nur Purabi |091648 | |02. Anik Kumar Devnath |091654 | |03. |Sheikh Sazzadur Rahman |091664 | |04. |Md. Ashiqur Rahman Rana Biswas |091695 | |05. |Rumana Jahan |091743 | |06. |Md. Masudur Rahman |091750 | |07. |Md. Rabiul Islam |091758 | |08. Md. Mushfiqur Rahman |091759 | |09. |Mohammad Ullah |07882876 | December 10, 2012. Shaikh Rafiqul Islam. Associate Professor. Department of Marketing . Jagannath University. Dhaka-1100. Dear Sir, Here is the assignment you allocated us to prepare on â€Å"Branding Bangladesh†. After researching and studying the current situation of the country based on collected data we have been able to prepare the assignment. All of the major points and insights information associated with the given issue are included here. Besides, we have attempted to include some of our personal assumption, practical experience and idea to make the assignment more fruitful. Thanking you for giving the break accomplishing such an interesting educative task. Hope to hear from you soon. Sincerely, Group :- Revolution. 8th Semester. 3rd Batch. Session :- 2008-2009 Title Page Country Branding: A Case Study on Branding Bangladesh Tourism Export Brands Culture and Heritage pic][pic] People Investment Foreign and domestic policies [pic] [pic] [pic] Country branding is different in branding from a product. In developing the strategy, it would involve many intricacies and can be a long drawn out process. Branding Bangladesh is all about positioning Bangladesh in the minds of people. Branding Bangladesh is an important concept because it will help the country to understand how publics perceive her across the nations. Those people are consumers, potential tourists, and, most importantly potential investors. In the growth process of Bangladesh they all are participating actively. An effective nation branding campaign accelerates the economic growth of Bangladesh and the citizens feel dignified. It must be remembered that there are around 195 nations in the world; all are aggressively competing for the attention of investors, tourists, and citizens. Therefore, a well-planned nation branding campaign is crucial for the branding of Bangladesh. Table of Contents TOPIC |PAGE | |PART: A (Introductory Part) | | |Preamble |7 | |Objectives |7 | |Methodology |8 | |Limitations |8 | |PART: B (Theoretical Framework/Literature Review) | | |Literature Review |9 | |PART: C | | |Brand Dimensions of Bangladesh |10 | |Strategies for Branding Bangladesh |12 | |Country and Corporate Brands Co-positioning |16 | |Findings at a glance |16 | |PART: D | | |Recommendations |17 | |Conclusion |17 | |References |18 | Creating a branding program for Bangladesh demands an integration policy that most countries do not possess. To boost our commercial success it is very important to take action regarding branding Bangladesh. Branding Bangladesh the government should always observe their global image in countries they aim to target and the stakeholder should collaborate together and agree on a national stratagem. If the stakeholders could unite as one, pin down the purpose and objectives, and fulfill the process, it would reflect the will of one nation. Maintaining continuously the reputation in every sector (Tourism, exports, culture, people, brands and policy) is important to accelerate the task of branding. This assignment aims at clarifying the concepts of branding Bangladesh and argues that for a developing country like Bangladesh, branding is a prerequisite for national development. The specific objectives of this paper are: Review the conceptual and theoretical foundation of nation branding by leading authors in the marketing field; ? Examining and defining Branding Bangladesh and discussing its challenges. ? Attaining insights into branding Bangladesh ? Being familiar on the subject matter for lat er investigation for branding Bangladesh. DATA COLLECTION: Considering the objectives of the assignment, time, types of respondents, we collected both Primary and Secondary data to find out the necessary information regarding the strategies of branding Bangladesh. The sources are mentioned here- PRIMARY DATA: ? Taking personal interview of concerning people of tourism board; ? Discussing with the concerning people of Brand Forum of Bangladesh. SECONDARY DATA: ? Studying different articles and advertisements published in daily newspapers; ? Visiting different websites and journals. While preparing the assignment we faced some problems that were unavoidable and these limitations are mentioned below: ? This assignment was totally an unfamiliar type of assignment to us; ? People of the authority were unwilling to provide full information about our given topic; ? The permitted survey time we have got was very limited; ? We did not get enough concern person to collect necessary information; ? Our communication was confined only to the Dhaka city. Bangladesh has always held great promise. It enjoyed widespread international public support during the war of liberation, not only because its struggle was identifiable, but also due to the fact that it aimed to establish a socio-economic equilibrium and an equitable society where each citizen would have the opportunity to flourish. Another interesting problem the nation faces is that when it is compared to other countries it is invariably compared to nations with drug, mafia, and terrorist problems. While it is true that Bangladesh a huge population, with high unemployment rates, and increasing price inflation, often comparing it to failed or a semi-failed states does not do it justice. The weak status continued till the nineties. Then even Transparency International started ranking us as one of the most corrupt countries in the world. However, the nation’s image started improving post-2000 as did its performance indicators. The major indicators for socio-economic growth include: improvement in health status, increasing literacy, progress in gender balance, enhancement of employment opportunities, building transport and communications facilities, huge increases in media reach amongst rural and urban people, booming ITC businesses, a rise in remittance and agricultural, industrial, and ready-made garments (RMG) booms. In 2006, our global image increased exponentially with Prof. Yunus and Grameen Bank winning the Nobel Peace Prize. That put Bangladesh in a strong position, globally and we cannot let that slip. Therefore, it has become imperative to develop a nation branding campaign to keep us in the global limelight for the right reasons. While branding Bangladesh, the brand strategists must consider two key basic objectives: Firstly, it is crucial to instill pride in Bangladeshis and to persuade our people to be positive and feel dignified about themselves and for their country. The success of the nation branding program strongly depends on their active participation, ownership, and support. They should be proud of their country, culture, and heritage. Secondly, the government should come up with an aggressive but distinct nation branding campaign immediately, it is essential for our progress. Countries like India, Thailand, China, Malaysia, etc started similar branding journeys more than a decade ago and should not lag too far behind. We need a forceful branding campaign for our country so that we can emerge as an Asian Tiger by 2021; which will also mark the 50th year of our independence. Dr. Khalid Hasan  is Managing Director, Nielsen Bangladesh and Treasurer AmCham Bangladesh. Acknowledgement: AmCham Bangladesh. Brand Dimensions of Bangladesh Anholt is recognized for Anholt-GfK Nation Brand Index (NBI), and it is based on the same six categories to measure the global perception of a country. The brand of a country is judged based of the six dimensions. In case of branding Bangladesh we might focus on these dimensions and create brand image for Bangladesh. Fig: The Six Dimensions of a national branding Dimension 1: Tourism Tourism is one of the most visible aspects of a country brand because it receives considerable financial support from governments, and is therefore the main marketing tool at the national level. It is a major economic driver through employment, international visitor expenditures, investments, and regional development. Bangladesh Tourism Board has adopted different policies and strategies to promote and champion Bangladesh. It includes brand taglines like â€Å"Beautiful Bangladesh. † Dimension 2: Export brands There is a constant struggle to increase share of exports within the global market. In order to attain this purpose, the quality of exported products or services has to be superior to that of competitors. Export brands represent an important mark for Bangladesh. An increase in exports can raise the self-esteem of a country, which in turn boosts self-confidence and further success. Ten years ago, as a country Bangladesh was little known across the Globe. Today, most of the countries label as the country of high quality garments product and this is mainly due to the performance of our garments industry. Dimension 3: Investments All countries, be they developing or developed, are now striving for an investment-friendly image. Country brand, and everything that it stands for, has a lot to say when it comes to attracting foreign direct investments. In case of Bangladesh it is very good for us that a large number of investors are coming in different sectors. Dimension 4: Foreign and domestic policies. Nations are also judged in accordance with the foreign and domestic policies that their leaders initiate. Foreign and domestic policies must be coordinated so that they would invigorate the national brand. As a country we have to increase the ability to meet the residents’ needs for health, education, human rights, political participation more effectively. Dimension 5: People It is worth mentioning that the branding of a country must start from inside because a country’s brand is most frequently promoted by its people. In 2006, our global image increased exponentially with Prof. Yunus and Grameen Bank winning the Nobel Peace Prize. That put Bangladesh in a strong position, globally and we cannot let that slip. Beside, Sakib-al-hasan, a Bangladeshi cricketer also increases the brand image of our country holding number one position in ICC Cricket ranking. Joining the mission of UN, Bangladesh Army has created a new dimension for Bangladesh and it is obviously a good sign for our country Dimension 6: Culture and Heritage Last but not least, one should not overlook the cultural dimension of a country brand. Culture penetrates all areas of life, including all scientific endeavors. For this reason, culture has turned into the ultimate reference point, a conventionally accepted solution to all problematic questions. Strategies for branding Bangladesh We should take on a more conscious effort in branding country because country images draw out identifications, affect evaluations and purchase decisions. Additionally, countries compete for tourists, foreign investments and talented people. Let us look at this figure- Setting objectives: Branding Bangladesh we have to set clear and distinctive objectives that will help us to accomplish the different task most effectively. Different objectives might be: ? To be a Middle Income Country (MIC) ? 30th largest economy ? Per capita us dollar 6000 ? Economic goal †¢ Agro and labor intensive industry †¢ GDP growth to 10% †¢ Environmental protection Transportation and ship building hub. Performing SWOT analysis: Performing a SWOT analysis for nations is an idea that has been promoted by many others. In his book The Marketing of Nations, Philip Kotler (1997) confirmed the idea that each nation must assess its strengths, weaknesses, opportunities and threats (SWOT) periodically in its five areas of capability: †¢ Government leadership; †¢ Factor endowments; †¢ Industrial organization; †¢ Social cohesion; †¢ Culture, attitudes and values. Based on the guidelines we might perform an effective SWOT analysis that will help to figure out our own most effectively and define the country’s objectives. S- Strength |W- Weakness | | | | |Potential Growth economics, |Lack of Coordination among different groups, | |Successfully meeting the millennium development goal. |Lack of coordination between corporate and country co branding, | | |Insufficient budget. | | | | | | |O- Opportunity |T- Threat | | | | |Positive sovereign credit achieved, |Corruption, | |Making agreement with different countries. |Political instability. | | | | Choosing a Specific direction for distinctive branding For distinctive branding we might choose a specific direction from industries, personalities, natural landmarks or historica l events. This process will help create brand image more effectively. Expanding upon an Umbrella concept: Expanding upon an umbrella concept will help to cover separate branding activities with consistency. Different branding activities will be coordinated through an umbrella concept. Consulting with opinion leaders to look at national strengths and weaknesses and compare those with the research we might do create this concept. Allocating adequate funds to finance each branding activities: To create a successful brand image and create a greater impact regarding brand adequate fund is necessary and concerning people should handle the matter with kin interest Creating Export Control: Creating export controls to ensure exported products are trustworthy and meeting the affirmed performance is necessary for branding Bangladesh. We have good will in foreign market in case of exporting garments products but sometimes it has been seen that due to some reasons our country is branded negatively and to avoid this we need to control export market. Maintaining balance between promise and performance: We will have to be very careful to maintain balance between the promise and performance. Sometimes it has been seen that we can’t afford quality service for the promising things e. g sometimes foreigners come to our country to enjoy heritage sides but due to transportation facility and accommodation facility they don’t get expected performance. This point is the main thing to create a positive brand image for Bangladesh. Performing Activities on a regular basis: Creating positive brand image different campaigns are needed. But we have to keep in mind that these campaigns should be taken consistently and thinking the vision and long run interest of the country. Creating strategy and Working out program to make the strategy tangible through improvement programs, campaigns are important to reinforce the past campaign. Making all the members interactive: Ensuring the cooperation and involvement of representatives of government, business, the arts, education and importantly the media we can make a fruitful effect for Bangladesh. In recent years the growth of Media sectors has constantly drawn our attention and the media might play a crucial role to brand Bangladesh. It is necessary to mobilize all those available forces of politicians, business people, artists, sportsmen and scientists to create a strategy for enhancing the image and reputation of Bangladesh on the international markets, i. e. for creating the national branding strategy. Country and Corporate Brands Co-positioning The concept of countries as brands has been increasingly recognized in the post-modern global world. A strong country brand can provide corporate brands with a unique set of values, which supports their positioning on the international market. Simultaneously, once corporate brands achieve worldwide success, they contribute actively to developing new features of the country brand. A nation’s image can provide competitive advantage to its company/product/service brands. Until and unless Bangladesh has some international brands it will be very difficult to create good brand image for Bangladesh. Consider Finland, a country which was outside the global arena ten years ago, and therefore little known. Today, we label it as the country of high-tech mobile phone technology, and this is mainly due to Nokia’s performance. In Bangladeshi context there are some brands (Square, Walton etc) so the overnment should coordinate to development of the company and in the mean time these companies should take initiatives for the country branding Besides that we might consider the task of Prothom Alo and Airtel Company, who jointly arrange the design of the largest â€Å"Alpona† at Manik Mia Avenue and thus made a new dime nsion for themselves as well as create a good image for Bangladesh in the world. Findings at a glance: ? It is now more critical than ever to create a unique identity for destination because it is now more competitive for survival in the global market. ? Limited budget and little management control create obstacles on the way of creating good brand image for Bangladesh. Political pressures, External environment factors such as economic downturn, natural disasters and pandemics can affect the process of branding Bangladesh. ? A major challenge for Bangladesh is that when the tourists’ visit the destination and found the reality does not match the projected image from the pre-trip information gathered prior to trip, the gap will lead to disappointment and they will become brand terrorists. This would lead to low repeat visitation and damage the brand image indirectly. ? Local governors and mayors have different objectives to promote their own region and cities rather than the n ation. ? Failure of government to control the flow of information through the Internet that shapes the national image. We need to conduct research among the people of Bangladesh, covering different segments, to understand their views and expectations. This will help in understanding the pulse of the nation and giving ownership to everyone, thus, satisfying different target audiences, different needs, and different institutions. The research should be conducted both internally (to understand the country’s socio-economic situation) and externally (global research among the investors and tourists). The findings will help develop a strategic plan on the nation-branding campaign; ? Concerned groups should make regular promotional activities to brand this country; The tourism sector of should be taken under focus to increase international brand value of Bangladesh by capturing large number of tourists; ? Both the government firms and Multinational Firms need to make attention to in crease the international brand value of Bangladesh; ? The key focus should be on the six dimensions which are mentioned earlier in the assignment to make our country value stronger. Country branding is not about constructing slogans. Country branding involves planned communication management and purposeful social engineering. Branding is no longer a choice but a necessity, and the branding is not a function to be performed solely by the state or individual corporations, but an integrative and concerted effort by all concerned stakeholders. If a country is effectively branded â€Å"soft power† can be engendered giving that country vast competitive advantage. However, only few developing countries have articulated and implemented a country branding strategy. The notion of an umbrella country brand inspiring, guiding and feeding commercial brands is a compelling one. Branding of developing countries could unleash a sustainable wealth creation behavior which will greatly help these poor countries break out of their poverty cycle. There is now an opportunity for developing countries to close this gap by turning their attention to employ professionalism in country branding. Books:- ? Kevin Lane Keller (2012-2013), Strategic Brand Management,3rd edition. Philip Kotler, Nation Branding 1997. Publications:- ? Mathias Akotia, CEO – Brand Ghana Office Accra, Ghana,† Country Branding: Promoting Investment, Tourism and Exports through Country Communication Management and Social Engineering†. ? Dr. Khalid H asan, Managing Director, Nielsen Bangladesh and Treasurer AmCham Bangladesh. Acknowledgement: AmCham Bangladesh, â€Å"Nation Branding†. Websites:- ? http://www. bangladeshbrandforum. com ? http://www. thedailystar. net ? http://www. tourismboard. gov. bd ? http://www. interbrand. com ———THE END——— ———————– Letter of Transmittal :- Executive Summary PART: A Preamble Objectives Methodology Limitations PART: B Literature Review PART: C Findings Export Brands Tourism Country Brand Investment People Foreign and Domestic polices Culture and Heritage Setting Objectives Step-1 Performing SWOT Analysis Step-2 Expanding upon an Umbrella concept Step-4 Choosing a Specific direction for distinctive branding Step-3 Strategies of Branding Bangladesh Creating Export Control Step-5 Making all the members interactive Step-9 Allocating adequate funds to finance each branding activities Step-6 Maintaining balance between promise and performance Step-7 Performing Activities on a regular basis Step-8 PART: D Recommendation Conclusion References Read also: Padma Bridge