Management in Health Care -Click to Get Free Sample Solution

Question: 1. From a consulting perspective, propose the major steps that Caring Angel Hospital could take to achieve each of the following goals: a. Improve the quality of care b. Add value to the organization c. Improve employee morale d. Design an efficient organizational chart e. Create a strong team environment f. Create the hospital's competitive edge. Answer: Improve the quality of care: The improvement of the quality of care in the hospitals requires a promising strategy to improve the overall quality of care in the hospital. It involves a systemic approach in which implementation is planning is required to access the overall performance of quality care in the hospitals. It emphasizes continuous examination and upgrading of the processes of work. The most important thing to improve the quality involves the assigning of well-designed roles and responsibilities. Good support and cooperation are required by all the professionals of the hospitals to improve the quality of care (Bossen et al., 2016). Add value to the organization: To add value to the organization, Caring Angel Hospital requires some specific strategies to maximize value for the patients. The primary concern should be to achieve the best outcomes and satisfy the needs of the patients. A transformation is required to add value to the organization. The consideration of making money should not be the only concern. Indeed, they should provide enhanced services to the patients. A good quality of administration and philosophy is required to add value to the organization. c. Improve employee morale: An organization is held together with high morale. With this, the productivity of the organization is elevated, and the employees recommend novel ideas to help regarding increasing the efficiency of the organization. This can be achieved by creating the plans of giving incentives to the employees and taking feedback concerning the issues of the company (Nowicki, 2015). d. An efficient organizational chart: An efficient organizational chart comprises of the following elements: Leadership- To lead and guide the other individuals and team members. Decision making- Selection of belief among several other similar options. People- The professionals are working in the organization. Work processes and systems- To ensure the productivity of the staff and enable the tools of the working system. Culture- A system of living of an assembly of people. e. Create a strong environment team: A strong team environment is necessary for every organization to progress in all the aspects. A collaboration and co-operation are required between all the members of the team. Other characteristics such as strong leadership, creative concepts, development and the building of some unique strategies will help in building a strong team. This factor is very much essential for every organization to accomplish the goals (Myllrniemi et al., 2012) f. Create the hospitals competitive edge: The creation of the hospital's competitive edge requires the understanding of the reality of the new healthcare and analyzes the data of the hospital. They need to understand regarding their performance by comparing it with others. They need to identify ways to improve through personal opportunities. Competition exists among all the hospitals of the same place. Hence, the Caring Angel Hospital should understand the current scenario regarding the healthcare and should also focus on the weaker sections (Lucas et al., 2013). 2. The recommended strategy to acquire a larger market share, Caring Angel Hospital should concern the implementation of an ambulatory strategy. This strategy is concerned with the investment in the development of a robust ambulatory network. It includes everything, from the practices of primary care and urgent care centers to the ambulatory centers and other specialty oriented facilities. The hospital should facilitate an improved communication among the providers of the health care. They should produce complete health records that should be accurate because it is related to the life of the patients. A better tracking of the costs and benefits of the health care will help in understanding the money matters of the delivery of the health care. This strategy can also assist in the detection of a health care fraud. The healthcare providers need to know the need of investment of capital in the ambulatory network (Ulrich, 2013). While beginning the projects regarding the capital ambulatory, management of the hospital needs to decide either obtain or construct new facilities, and they should focus on the essential elements regarding the overall care of the patients. This strategy will benefit the hospital in understanding the targets of capital spending and the referrals of revenue. The need for maximizing the capital expenditures is not an easy task for any hospital but it should be considered as an important factor to acquire a large market share effectively (Bloom et al., 2015). 3. The two value-added services that Caring Angel Hospital could offer to strengthen its value proposition are: Dietary sources: The hospital should improve its dietary services. The patients who are vegetarians should always be given vegetarian food and the patients who are non-vegetarians should be provided with non-vegetarian food depending on the health status of the patients. The hospital should also construct a restaurant or cafeteria, where all types of food should be provided to the relatives of the patients, working with staff, doctors, etc. A perfect care regarding the quality o f food and dietary services should be of utmost concern because it is considered as an important factor in the recovery of the services along with the medicines and treatments (Dabholkar, 2015). Commercial Services: The hospital needs to focus on its commercial services such as Parking facilities, ATM, and banking services, Flower and fruit shops, Book and magazine shops, Cyber cafes, Communication facilities, postal services and, of course, a 24x7 pharmacy. The things account for the overall progress and the reputation of the hospital. These days people are so busy in their lives that they dont find time in carrying or buying these things while visiting the patients (Ahmad, 2013). The hospital needs to make sure that the healthcare is designed in the minds of the patient. The hospital also needs to involve the patients and the communities who are involved with the care. A hospital is always accountable for the all the concerns of a patient, whether it is a health related issue or financial issues. The hospital should become a center of attraction regarding the services it provides to the patients. These factors will provide a good experience in the hospitals while staying in the hospital and retaining the existing clients, hence elevating the growth of the hospital (Green, 2013). The people who are concerned with the management in the Healthcare are concerned with all the policies, accounting, and facilities. A health care manager needs to get experience and become specialized regarding the policies, accounting and facilities of the health care. He is also concerned with the overall operation of the facility and reports the daily activities to the higher authorities. The health care management system is utilized by the hospitals, doctors, and health maintenance organization involves a unit for processing and some guidelines for the health condition of the patients. The health care improvement is a phenomenon of global concern. Several countries are experiencing the same problems with the system of the health care. Many of them see management as a central entity, and the principal means to secure a reputed position in the hospital market. It aims to exercise and improve the overall healthcare in the hospitals. It emphasizes more on the practice of the professi onals of the health care by utilizing the resources (Kim, 2012). Therefore, the senior consultant at the Caring Angel Hospital should take into consideration all of the problems which the hospital is facing right now. He should expand the hospital market by involving these strategies in an efficient way because it is the need of the hour. References: Ahmad, S. (2013). Paradigms of quality of work life.Journal of Human Values,19(1), 73-82. Bloom, N., Propper, C., Seiler, S., Van Reenen, J. (2015). The impact of competition on management quality: evidence from public hospitals.The Review of Economic Studies,82(2), 457-489. Bossen, C., Pine, K., Elllingsen, G., Cabitza, F. (2016, February). Data-work in Healthcare: The New Work Ecologies of Healthcare Infrastructures. InProceedings of the 19th ACM Conference on Computer Supported Cooperative Work and Social Computing Companion(pp. 509-514). ACM. Dabholkar, P. A. (2015). How to improve perceived service quality by increasing customer participation. InProceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference(pp. 483-487). Springer International Publishing. Green, H. (2013). Strategies for safeguarding security of mobile computing: hospitals can gain a competitive edge by responding strategically to the rapid proliferation of mobile devices in health care, with security being an intrinsic part of their strategy.Healthcare Financial Management,67(2), 88-93. Kim, T. H. (2012). Succession planning in hospitals and the association with organizational performance.Nursing Economics,30(1), 14. Lucas, J., Bulbul, T., Thabet, W. (2013). An object-oriented model to support healthcare facility information management.Automation in Construction,31, 281-291. Myllrniemi, J., Laihonen, H., Karppinen, H., Seppnen, K. (2012). Knowledge management practices in healthcare services.Measuring Business Excellence,16(4), 54-65. Nowicki, M. (2015).Introduction to the financial management of healthcare organizations. Health Administration Press. Ulrich, D. (2013).Human resource champions: The next agenda for adding value and delivering results. Harvard Business Press.

Walter Is Frustrated With His Current Position In Essay Example For Students

Walter Is Frustrated With His Current Position In Essay Life, And Every DisappointmentWalter is frustrated with his current position in life, and every disappointment he has encountered thus far.His position is symbolic of every black male struggling to provide for his family by any means necessary.Hansberry stated in her meeting with Robert Kennedythe first thing that must be achieved is equal opportunities for Negroeswhen unemployment is six percent nationally it is as high as thirty percent among Negroes.Although Walter has a job, it seems inadequate for his survival.As a result, he has become frustrated and lacks good judgement.His frustrations stem from him not being able to act as a man and provide for his family andgrasp hold of his ideals to watch them manifest into a positive situation. We will write a custom essay on Walter Is Frustrated With His Current Position In specifically for you for only $16.38 $13.9/page Order now Walter wants the best for his family and he thinks the liquor store will provide him the financial security needed to boost them out of poverty.Im thirty five years old; Ive been married eleven years and I got a boy who sleeps in living room (Hansberry 34). best describes the sympathy and compassion Walter feels for his son.Although his familys financial position is strained, Walter doesnt want his son to see him struggle.Children are very impressionable.Walter displays an unselfish characteristic that is overshadowed by unwise decisions later in the play.In one particular scene,his son Travis asked both parents for money. Walter acts out of pride and little motivation by giving Travis his last pocket change.This symbolizes Walters willingness to be a good father.In a different situation, Walter wouldnt display his selfish intentions.This behavior can be attributed to working in a degrading, underpaid position and not seeing results.The overcrowded living conditions and lack of priva cy in the ghetto help make people who live there as tired as their furnishings(Carter 45). Metaphorically speaking, Walter is like the furniture inthe small apartment, tired and broken in spirit.Every black males plight in America is to be regarded as a provider for his family.However, society doesnt afford black males the benefit of feeling secure about providing for their families.Its easy to criticize society and place the blame on America for not affording Walter the opportunities of his white counterparts.The fact is,he does not seem to have control over his own responsibilities.Therefore, if he was given all the resources needed to provide his family his poor judgement and lack of business sense would create further stress on the family.His wife, Ruth, Mama, and his sister Beanetha attack him from every angle about his doubtful ideals.Ironically, those ideals are what Walter needs to shape and justify his manhood.Without ideals and proper resources to obtain them, a mans exist e..nce is insignificant.In Essence, Walters determination to open the liquor store can be viewed as means to an end. As Walters dreams become bigger and bigger, he seems to neglect the smaller things such as his family. Here I am a giant surrounded by ants!Ants who cant even understand what the giant is talking about (Hansberry 85).Walter has big ideals, but his methods of achieving his goals and ideals are somewhat irrational.Walter is more concerned with becoming self-employed without really thinking about the consequences, which may be imposed on his family.Later in play, Walter learns thathe needs to set his dreams aside for the sake of the family.Also, he learns that pride in himself and his family is inseparable and that anything that harms one harms the other. Walter gains our sympathy by his struggle against the economic and social pressure of a oppressive society(Carter 58). Walter certainly should be applauded for trying to rise above his current condition.Most individuals would have succumbed to poverty and tried unhealthy alternatives for achieving success.Walters ideal of achieving success through a liquor store should not be thought of as exploiting the hardship of blacks, but as the only opportunity adequate to providing.This situation mirrors the youth of today thats selling marijuana to each other blacks to provide the basic needs for their families. In the midst of us pursuing our ambitions there exist the possibility to behave selfishly.Walter must learn that the quest for manhood is long and tedious. So, sacrifices must be made and responsibilities must prioritized.Sometimes, people are unwilling to put their dreams aside for a bigger cause.The test of a real man is relinquishing control of his personal ambitions to benefit the whole or in Walters case the family.Certainly it would be unfair for Walter give up his aspirations.The issue is whether Walter can distinguish between a fantasy of realityand a dream deferred. .u83a14e43b91e09c6f28a665d0eebecfc , .u83a14e43b91e09c6f28a665d0eebecfc .postImageUrl , .u83a14e43b91e09c6f28a665d0eebecfc .centered-text-area { min-height: 80px; position: relative; } .u83a14e43b91e09c6f28a665d0eebecfc , .u83a14e43b91e09c6f28a665d0eebecfc:hover , .u83a14e43b91e09c6f28a665d0eebecfc:visited , .u83a14e43b91e09c6f28a665d0eebecfc:active { border:0!important; } .u83a14e43b91e09c6f28a665d0eebecfc .clearfix:after { content: ""; display: table; clear: both; } .u83a14e43b91e09c6f28a665d0eebecfc { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u83a14e43b91e09c6f28a665d0eebecfc:active , .u83a14e43b91e09c6f28a665d0eebecfc:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u83a14e43b91e09c6f28a665d0eebecfc .centered-text-area { width: 100%; position: relative ; } .u83a14e43b91e09c6f28a665d0eebecfc .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u83a14e43b91e09c6f28a665d0eebecfc .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u83a14e43b91e09c6f28a665d0eebecfc .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u83a14e43b91e09c6f28a665d0eebecfc:hover .ctaButton { background-color: #34495E!important; } .u83a14e43b91e09c6f28a665d0eebecfc .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u83a14e43b91e09c6f28a665d0eebecfc .u83a14e43b91e09c6f28a665d0eebecfc-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u83a14e43b91e09c6f28a665d0eebecfc:after { content: ""; display: block; clear: both; } READ: Why Did the Polls Get it Wrong in 1992? Essay ThesisEssentially this play is the story of Walter Lee Young , passionate, ambitious, and bursting with energy and dreams. Walter Lee was a desperate man, shackled by poverty and prejudice, and obsessed with his own sense of success, which he felt would be the end of all of his social and economic problems. Unfortunately Walter had to learn the a hard lesson life,pride and greed will eventually lead to unhappiness. Work Cited PageCarter Steven, R. 1991 HansberrysDrama ,Commitment amidComplexity, University of Illinois Press. Hansberry,Lorraine.A Raisin in the Sun. 1958.New York: Vintage Books. Robinson, Laymond.Robert Kennedy Consults Negroes Here About The North. New York Times 25 May 1963:1, 8 Meeting with Baldwin, Hansberry, Belafonte, et al.

Learning How to Manage the Health Care Service System With a Sample Essay on Key Performance Indicators in Health Care

Learning How to Manage the Health Care Service System With a Sample Essay on Key Performance Indicators in Health CareSample Essay on Key Performance Indicators in Health Care takes the students into areas that are not covered by the course syllabus. They learn about the health care industry and what it means to live with chronic illnesses such as heart disease, cancer and diabetes. In addition, they learn how to analyze critical problems related to health care and to identify the possible solutions.I was teaching a medical education class when I came across the Sample Essay on Key Performance Indicators in Health Care. As the teacher of this course, I was not aware of the content. I knew the name of the author, Dr. Kevin D. Harris, but the contents of the essay were not discussed. When the students asked me to read it, I did.In this essay, Dr. Harris presents the problems of managing the Health Care Service System. He defines the roles of the Managing Medical Officer, the executive director and the superintendent of hospitals. The essay also describes the three elements of quality: effectiveness, safety and efficiency. It includes example questions and is very well organized.Dr. John P. Stahl, MD, is a world-renowned physician who teaches courses on the factors affecting health care delivery. In addition, he is also an author and a professor. In his Sample Essay on Key Performance Indicators in Health Care, Dr. Stahl provides examples of management techniques for critical care and other areas of medicine.The first section of the essay is about the Health Care Service System and the roles of the Manager, Executive Director and Superintendent. Dr. Stahl explains the concept of State Health Care Services Organization (SHCSO) and describes the four responsibilities of these entities. He also offers examples of how these components function together.Teaching Assistants presented a few of their essays. One essay discussed 'How to Develop a Two-Year Strategic Plan'Ch oosing a Graduate Course' by Vibha Gandhi. The second part of the teaching assistant's essay 'Reviewing: The Role of Team Dynamics' highlighted their research which shows that many teachers develop to focus on the small team approach and less on the large group approach.Another teaching assistant in the class spoke about her essay 'Pediatrics and Diabetes: The Theories and Pathways,' which discusses how the medical field has not accepted that there are health care needs related to diabetic issues. Another teaching assistant in the class spoke about her essay 'Pediatrics and Obesity: The Health Care Debate,' which discusses the connection between obesity and health care and how the relationship has not been adequately understood. Lastly, a teaching assistant presented her essay 'Pediatrics and the Burden of Disease,' which discusses the complex relationship between the aging population and diseases, diabetes and obesity.Many of the Teaching Assistants in the class that I taught for a year had written their own essays related to the study of Pediatrics. One has been published and another was working on an Op-Ed article. Others have shared their thoughts with me. The 'Sample Essay on Key Performance Indicators in Health Care' is one of the most popular essays I have read in a long time.

Profile of Charlton Heston, Gun Rights Movement Icon

Profile of Charlton Heston, Gun Rights Movement Icon As an actor, Charlton Heston appeared in some of the most notable films of his time. But he may best be remembered as the most visible president in the National Rifle Association’s history, guiding the gun lobbying group through a five-year period that saw gun rights take center stage in Washington, D.C. Along the way, his statements were responsible for igniting a phrase that would become a rallying cry for gun owners: â€Å"You can have my guns when you take them from my cold, dead hands.† Surprisingly, the man who hoisted a rifle above his head at the 2000 NRA Convention in defiance of the perceived anti-gun policies of Democrat presidential nominee Al Gore was once a staunch supporter of gun control legislation. Heston’s Support for Gun Control By the time President John F. Kennedy was assassinated in 1963, Charlton Heston had become a household name, starring as Moses in the 1956 film The Ten Commandments and as Judah Ben Hur in 1959’s Ben Hur. Heston campaigned for Kennedy in the 1960 presidential election and became critical of lax gun laws in the aftermath of Kennedy’s assassination. He joined fellow Hollywood stars Kirk Douglas, Gregory Peck, and James Stewart in support of the Gun Control Act of 1968, the most restrictive piece of gun legislation in more than 30 years. Appearing on ABC’s The Joey Bishop Show two weeks after U.S. Sen. Robert Kennedy was assassinated in 1968, Heston read from a prepared statement: â€Å"This bill is no mystery. Let’s be clear about it. Its purpose is simple and direct. It is not to deprive the sportsman of his hunting gun, the marksman of his target rifle, nor would it deny to any responsible citizen his constitutional right to own a firearm. It is to prevent the murder of Americans.† Later that year, actor-producer Tom Laughlin, chairman of the anti-gun group Ten Thousand Americans for Responsible Gun Control lamented in an edition of Film Television Daily that Hollywood stars had fallen from the gun control bandwagon, but listed Heston among a handful of diehard supporters who he said would stand by his side. Heston Changes Teams in the Gun Rights Debate Exactly when Heston changed his views on gun ownership is hard to pin down. In interviews after being elected president of the NRA, he was vague about his support of the 1968 Gun Control Act, saying only that he had made some â€Å"political mistakes.† Heston’s support for Republican politicians can be dated back as far as the 1980 election of Ronald Reagan. The two men shared many broad similarities: Hollywood A-Listers who supported Democrat Party policies early in their careers only to become stalwarts of the conservative movement. Reagan would later appoint Heston to co-chair a task force on arts and humanities. Over the next two decades, Heston became increasingly vocal in his support of conservative policies, in general, and on the Second Amendment, in particular. In 1997, Heston was elected to the NRA’s Board of Directors. One year later, he was elected president of the organization. Heston was vocally opposed to virtually any proposed measure of restricting gun ownership, from a mandatory five-day waiting period on handgun purchases to a limit of one gun purchase a month to mandatory trigger locks and the 1994 ban on assault weapons. â€Å"Teddy Roosevelt hunted in the last century with a semiautomatic rifle,† Heston once said in regards to proposals to ban semiautomatic firearms. â€Å"Most deer guns are semi-automatic. It’s become a demonized phrase. The media distorts that and the public ill understands it.† In 1997, he lambasted the National Press Club for the media’s role in the Assault Weapons Ban, saying reporters need to do their homework on semiautomatic weapons. In a speech to the club, he said: â€Å"For too long, you have swallowed manufactured statistics and fabricated technical support from anti-gun organizations that wouldnt know a semi-auto from a sharp stick. And it shows. You fall for it every time.† ‘From My Cold, Dead Hands’ During the height of the 2000 election season, Heston delivered a rousing speech at the NRA Convention in which he closed by invoking an old Second Amendment battle cry as he raised a vintage 1874 buffalo rifle over his head: â€Å"So, as we set out this year to defeat the divisive forces that would take freedom away, I want to say those fighting words for everyone within the sound of my voice to hear and to heed, and especially for you, (presidential candidate) Mr. (Al) Gore: From my cold, dead hands.’† The â€Å"cold, dead hands† saying did not originate with Heston. It had been around since the 1970s  when it was used as a slogan for literature and bumper stickers by gun rights activists. The slogan didn’t even originate with the NRA; it was first used by the Washington-based Citizens Committee for the Right to Keep and Bear Arms. But Heston’s usage of those five words in 2000 made them iconic. Gun owners across the nation began using the slogan as a rallying cry, saying, â€Å"You can have my guns when you take them from my cold, dead hands.† Heston is often incorrectly attributed with coining the phrase. When he resigned from the NRA presidency in 2003 due to his declining health, he again raised the rifle over his head and repeated, â€Å"From my cold, dead hands.† The Death of an Icon Heston was diagnosed with prostate cancer in 1998, an illness he defeated. But a diagnosis of Alzheimer’s in 2003 would prove too much to overcome. He stepped down from his position as president of the NRA and died five years later, at the age of 84. At his death, he had appeared in more than 100 films. He and his wife, Lydia Clark, had been married 64 years. But Heston’s lasting legacy might be his five-year stint as president of the NRA. With the peak of his Hollywood career well behind him, Heston’s work with the NRA and his fierce pro-gun rights rhetoric earned him legendary status with a whole new generation.

A Case Study on Branding Bangladesh

Submitted By: Revolution 8th Semester, Session: 2008-09. Date of Submission: 10/12/2012. [pic] REVOLUTION 3rd Batch Session: 2008-09 |Serial: |Name of Students : |Roll No: | |01. |Farjana Nur Purabi |091648 | |02. Anik Kumar Devnath |091654 | |03. |Sheikh Sazzadur Rahman |091664 | |04. |Md. Ashiqur Rahman Rana Biswas |091695 | |05. |Rumana Jahan |091743 | |06. |Md. Masudur Rahman |091750 | |07. |Md. Rabiul Islam |091758 | |08. Md. Mushfiqur Rahman |091759 | |09. |Mohammad Ullah |07882876 | December 10, 2012. Shaikh Rafiqul Islam. Associate Professor. Department of Marketing . Jagannath University. Dhaka-1100. Dear Sir, Here is the assignment you allocated us to prepare on â€Å"Branding Bangladesh†. After researching and studying the current situation of the country based on collected data we have been able to prepare the assignment. All of the major points and insights information associated with the given issue are included here. Besides, we have attempted to include some of our personal assumption, practical experience and idea to make the assignment more fruitful. Thanking you for giving the break accomplishing such an interesting educative task. Hope to hear from you soon. Sincerely, Group :- Revolution. 8th Semester. 3rd Batch. Session :- 2008-2009 Title Page Country Branding: A Case Study on Branding Bangladesh Tourism Export Brands Culture and Heritage pic][pic] People Investment Foreign and domestic policies [pic] [pic] [pic] Country branding is different in branding from a product. In developing the strategy, it would involve many intricacies and can be a long drawn out process. Branding Bangladesh is all about positioning Bangladesh in the minds of people. Branding Bangladesh is an important concept because it will help the country to understand how publics perceive her across the nations. Those people are consumers, potential tourists, and, most importantly potential investors. In the growth process of Bangladesh they all are participating actively. An effective nation branding campaign accelerates the economic growth of Bangladesh and the citizens feel dignified. It must be remembered that there are around 195 nations in the world; all are aggressively competing for the attention of investors, tourists, and citizens. Therefore, a well-planned nation branding campaign is crucial for the branding of Bangladesh. Table of Contents TOPIC |PAGE | |PART: A (Introductory Part) | | |Preamble |7 | |Objectives |7 | |Methodology |8 | |Limitations |8 | |PART: B (Theoretical Framework/Literature Review) | | |Literature Review |9 | |PART: C | | |Brand Dimensions of Bangladesh |10 | |Strategies for Branding Bangladesh |12 | |Country and Corporate Brands Co-positioning |16 | |Findings at a glance |16 | |PART: D | | |Recommendations |17 | |Conclusion |17 | |References |18 | Creating a branding program for Bangladesh demands an integration policy that most countries do not possess. To boost our commercial success it is very important to take action regarding branding Bangladesh. Branding Bangladesh the government should always observe their global image in countries they aim to target and the stakeholder should collaborate together and agree on a national stratagem. If the stakeholders could unite as one, pin down the purpose and objectives, and fulfill the process, it would reflect the will of one nation. Maintaining continuously the reputation in every sector (Tourism, exports, culture, people, brands and policy) is important to accelerate the task of branding. This assignment aims at clarifying the concepts of branding Bangladesh and argues that for a developing country like Bangladesh, branding is a prerequisite for national development. The specific objectives of this paper are: Review the conceptual and theoretical foundation of nation branding by leading authors in the marketing field; ? Examining and defining Branding Bangladesh and discussing its challenges. ? Attaining insights into branding Bangladesh ? Being familiar on the subject matter for lat er investigation for branding Bangladesh. DATA COLLECTION: Considering the objectives of the assignment, time, types of respondents, we collected both Primary and Secondary data to find out the necessary information regarding the strategies of branding Bangladesh. The sources are mentioned here- PRIMARY DATA: ? Taking personal interview of concerning people of tourism board; ? Discussing with the concerning people of Brand Forum of Bangladesh. SECONDARY DATA: ? Studying different articles and advertisements published in daily newspapers; ? Visiting different websites and journals. While preparing the assignment we faced some problems that were unavoidable and these limitations are mentioned below: ? This assignment was totally an unfamiliar type of assignment to us; ? People of the authority were unwilling to provide full information about our given topic; ? The permitted survey time we have got was very limited; ? We did not get enough concern person to collect necessary information; ? Our communication was confined only to the Dhaka city. Bangladesh has always held great promise. It enjoyed widespread international public support during the war of liberation, not only because its struggle was identifiable, but also due to the fact that it aimed to establish a socio-economic equilibrium and an equitable society where each citizen would have the opportunity to flourish. Another interesting problem the nation faces is that when it is compared to other countries it is invariably compared to nations with drug, mafia, and terrorist problems. While it is true that Bangladesh a huge population, with high unemployment rates, and increasing price inflation, often comparing it to failed or a semi-failed states does not do it justice. The weak status continued till the nineties. Then even Transparency International started ranking us as one of the most corrupt countries in the world. However, the nation’s image started improving post-2000 as did its performance indicators. The major indicators for socio-economic growth include: improvement in health status, increasing literacy, progress in gender balance, enhancement of employment opportunities, building transport and communications facilities, huge increases in media reach amongst rural and urban people, booming ITC businesses, a rise in remittance and agricultural, industrial, and ready-made garments (RMG) booms. In 2006, our global image increased exponentially with Prof. Yunus and Grameen Bank winning the Nobel Peace Prize. That put Bangladesh in a strong position, globally and we cannot let that slip. Therefore, it has become imperative to develop a nation branding campaign to keep us in the global limelight for the right reasons. While branding Bangladesh, the brand strategists must consider two key basic objectives: Firstly, it is crucial to instill pride in Bangladeshis and to persuade our people to be positive and feel dignified about themselves and for their country. The success of the nation branding program strongly depends on their active participation, ownership, and support. They should be proud of their country, culture, and heritage. Secondly, the government should come up with an aggressive but distinct nation branding campaign immediately, it is essential for our progress. Countries like India, Thailand, China, Malaysia, etc started similar branding journeys more than a decade ago and should not lag too far behind. We need a forceful branding campaign for our country so that we can emerge as an Asian Tiger by 2021; which will also mark the 50th year of our independence. Dr. Khalid Hasan  is Managing Director, Nielsen Bangladesh and Treasurer AmCham Bangladesh. Acknowledgement: AmCham Bangladesh. Brand Dimensions of Bangladesh Anholt is recognized for Anholt-GfK Nation Brand Index (NBI), and it is based on the same six categories to measure the global perception of a country. The brand of a country is judged based of the six dimensions. In case of branding Bangladesh we might focus on these dimensions and create brand image for Bangladesh. Fig: The Six Dimensions of a national branding Dimension 1: Tourism Tourism is one of the most visible aspects of a country brand because it receives considerable financial support from governments, and is therefore the main marketing tool at the national level. It is a major economic driver through employment, international visitor expenditures, investments, and regional development. Bangladesh Tourism Board has adopted different policies and strategies to promote and champion Bangladesh. It includes brand taglines like â€Å"Beautiful Bangladesh. † Dimension 2: Export brands There is a constant struggle to increase share of exports within the global market. In order to attain this purpose, the quality of exported products or services has to be superior to that of competitors. Export brands represent an important mark for Bangladesh. An increase in exports can raise the self-esteem of a country, which in turn boosts self-confidence and further success. Ten years ago, as a country Bangladesh was little known across the Globe. Today, most of the countries label as the country of high quality garments product and this is mainly due to the performance of our garments industry. Dimension 3: Investments All countries, be they developing or developed, are now striving for an investment-friendly image. Country brand, and everything that it stands for, has a lot to say when it comes to attracting foreign direct investments. In case of Bangladesh it is very good for us that a large number of investors are coming in different sectors. Dimension 4: Foreign and domestic policies. Nations are also judged in accordance with the foreign and domestic policies that their leaders initiate. Foreign and domestic policies must be coordinated so that they would invigorate the national brand. As a country we have to increase the ability to meet the residents’ needs for health, education, human rights, political participation more effectively. Dimension 5: People It is worth mentioning that the branding of a country must start from inside because a country’s brand is most frequently promoted by its people. In 2006, our global image increased exponentially with Prof. Yunus and Grameen Bank winning the Nobel Peace Prize. That put Bangladesh in a strong position, globally and we cannot let that slip. Beside, Sakib-al-hasan, a Bangladeshi cricketer also increases the brand image of our country holding number one position in ICC Cricket ranking. Joining the mission of UN, Bangladesh Army has created a new dimension for Bangladesh and it is obviously a good sign for our country Dimension 6: Culture and Heritage Last but not least, one should not overlook the cultural dimension of a country brand. Culture penetrates all areas of life, including all scientific endeavors. For this reason, culture has turned into the ultimate reference point, a conventionally accepted solution to all problematic questions. Strategies for branding Bangladesh We should take on a more conscious effort in branding country because country images draw out identifications, affect evaluations and purchase decisions. Additionally, countries compete for tourists, foreign investments and talented people. Let us look at this figure- Setting objectives: Branding Bangladesh we have to set clear and distinctive objectives that will help us to accomplish the different task most effectively. Different objectives might be: ? To be a Middle Income Country (MIC) ? 30th largest economy ? Per capita us dollar 6000 ? Economic goal †¢ Agro and labor intensive industry †¢ GDP growth to 10% †¢ Environmental protection Transportation and ship building hub. Performing SWOT analysis: Performing a SWOT analysis for nations is an idea that has been promoted by many others. In his book The Marketing of Nations, Philip Kotler (1997) confirmed the idea that each nation must assess its strengths, weaknesses, opportunities and threats (SWOT) periodically in its five areas of capability: †¢ Government leadership; †¢ Factor endowments; †¢ Industrial organization; †¢ Social cohesion; †¢ Culture, attitudes and values. Based on the guidelines we might perform an effective SWOT analysis that will help to figure out our own most effectively and define the country’s objectives. S- Strength |W- Weakness | | | | |Potential Growth economics, |Lack of Coordination among different groups, | |Successfully meeting the millennium development goal. |Lack of coordination between corporate and country co branding, | | |Insufficient budget. | | | | | | |O- Opportunity |T- Threat | | | | |Positive sovereign credit achieved, |Corruption, | |Making agreement with different countries. |Political instability. | | | | Choosing a Specific direction for distinctive branding For distinctive branding we might choose a specific direction from industries, personalities, natural landmarks or historica l events. This process will help create brand image more effectively. Expanding upon an Umbrella concept: Expanding upon an umbrella concept will help to cover separate branding activities with consistency. Different branding activities will be coordinated through an umbrella concept. Consulting with opinion leaders to look at national strengths and weaknesses and compare those with the research we might do create this concept. Allocating adequate funds to finance each branding activities: To create a successful brand image and create a greater impact regarding brand adequate fund is necessary and concerning people should handle the matter with kin interest Creating Export Control: Creating export controls to ensure exported products are trustworthy and meeting the affirmed performance is necessary for branding Bangladesh. We have good will in foreign market in case of exporting garments products but sometimes it has been seen that due to some reasons our country is branded negatively and to avoid this we need to control export market. Maintaining balance between promise and performance: We will have to be very careful to maintain balance between the promise and performance. Sometimes it has been seen that we can’t afford quality service for the promising things e. g sometimes foreigners come to our country to enjoy heritage sides but due to transportation facility and accommodation facility they don’t get expected performance. This point is the main thing to create a positive brand image for Bangladesh. Performing Activities on a regular basis: Creating positive brand image different campaigns are needed. But we have to keep in mind that these campaigns should be taken consistently and thinking the vision and long run interest of the country. Creating strategy and Working out program to make the strategy tangible through improvement programs, campaigns are important to reinforce the past campaign. Making all the members interactive: Ensuring the cooperation and involvement of representatives of government, business, the arts, education and importantly the media we can make a fruitful effect for Bangladesh. In recent years the growth of Media sectors has constantly drawn our attention and the media might play a crucial role to brand Bangladesh. It is necessary to mobilize all those available forces of politicians, business people, artists, sportsmen and scientists to create a strategy for enhancing the image and reputation of Bangladesh on the international markets, i. e. for creating the national branding strategy. Country and Corporate Brands Co-positioning The concept of countries as brands has been increasingly recognized in the post-modern global world. A strong country brand can provide corporate brands with a unique set of values, which supports their positioning on the international market. Simultaneously, once corporate brands achieve worldwide success, they contribute actively to developing new features of the country brand. A nation’s image can provide competitive advantage to its company/product/service brands. Until and unless Bangladesh has some international brands it will be very difficult to create good brand image for Bangladesh. Consider Finland, a country which was outside the global arena ten years ago, and therefore little known. Today, we label it as the country of high-tech mobile phone technology, and this is mainly due to Nokia’s performance. In Bangladeshi context there are some brands (Square, Walton etc) so the overnment should coordinate to development of the company and in the mean time these companies should take initiatives for the country branding Besides that we might consider the task of Prothom Alo and Airtel Company, who jointly arrange the design of the largest â€Å"Alpona† at Manik Mia Avenue and thus made a new dime nsion for themselves as well as create a good image for Bangladesh in the world. Findings at a glance: ? It is now more critical than ever to create a unique identity for destination because it is now more competitive for survival in the global market. ? Limited budget and little management control create obstacles on the way of creating good brand image for Bangladesh. Political pressures, External environment factors such as economic downturn, natural disasters and pandemics can affect the process of branding Bangladesh. ? A major challenge for Bangladesh is that when the tourists’ visit the destination and found the reality does not match the projected image from the pre-trip information gathered prior to trip, the gap will lead to disappointment and they will become brand terrorists. This would lead to low repeat visitation and damage the brand image indirectly. ? Local governors and mayors have different objectives to promote their own region and cities rather than the n ation. ? Failure of government to control the flow of information through the Internet that shapes the national image. We need to conduct research among the people of Bangladesh, covering different segments, to understand their views and expectations. This will help in understanding the pulse of the nation and giving ownership to everyone, thus, satisfying different target audiences, different needs, and different institutions. The research should be conducted both internally (to understand the country’s socio-economic situation) and externally (global research among the investors and tourists). The findings will help develop a strategic plan on the nation-branding campaign; ? Concerned groups should make regular promotional activities to brand this country; The tourism sector of should be taken under focus to increase international brand value of Bangladesh by capturing large number of tourists; ? Both the government firms and Multinational Firms need to make attention to in crease the international brand value of Bangladesh; ? The key focus should be on the six dimensions which are mentioned earlier in the assignment to make our country value stronger. Country branding is not about constructing slogans. Country branding involves planned communication management and purposeful social engineering. Branding is no longer a choice but a necessity, and the branding is not a function to be performed solely by the state or individual corporations, but an integrative and concerted effort by all concerned stakeholders. If a country is effectively branded â€Å"soft power† can be engendered giving that country vast competitive advantage. However, only few developing countries have articulated and implemented a country branding strategy. The notion of an umbrella country brand inspiring, guiding and feeding commercial brands is a compelling one. Branding of developing countries could unleash a sustainable wealth creation behavior which will greatly help these poor countries break out of their poverty cycle. There is now an opportunity for developing countries to close this gap by turning their attention to employ professionalism in country branding. Books:- ? Kevin Lane Keller (2012-2013), Strategic Brand Management,3rd edition. Philip Kotler, Nation Branding 1997. Publications:- ? Mathias Akotia, CEO – Brand Ghana Office Accra, Ghana,† Country Branding: Promoting Investment, Tourism and Exports through Country Communication Management and Social Engineering†. ? Dr. Khalid H asan, Managing Director, Nielsen Bangladesh and Treasurer AmCham Bangladesh. Acknowledgement: AmCham Bangladesh, â€Å"Nation Branding†. Websites:- ? http://www. bangladeshbrandforum. com ? http://www. thedailystar. net ? http://www. tourismboard. gov. bd ? http://www. interbrand. com ———THE END——— ———————– Letter of Transmittal :- Executive Summary PART: A Preamble Objectives Methodology Limitations PART: B Literature Review PART: C Findings Export Brands Tourism Country Brand Investment People Foreign and Domestic polices Culture and Heritage Setting Objectives Step-1 Performing SWOT Analysis Step-2 Expanding upon an Umbrella concept Step-4 Choosing a Specific direction for distinctive branding Step-3 Strategies of Branding Bangladesh Creating Export Control Step-5 Making all the members interactive Step-9 Allocating adequate funds to finance each branding activities Step-6 Maintaining balance between promise and performance Step-7 Performing Activities on a regular basis Step-8 PART: D Recommendation Conclusion References Read also: Padma Bridge A Case Study on Branding Bangladesh Submitted By: Revolution 8th Semester, Session: 2008-09. Date of Submission: 10/12/2012. [pic] REVOLUTION 3rd Batch Session: 2008-09 |Serial: |Name of Students : |Roll No: | |01. |Farjana Nur Purabi |091648 | |02. Anik Kumar Devnath |091654 | |03. |Sheikh Sazzadur Rahman |091664 | |04. |Md. Ashiqur Rahman Rana Biswas |091695 | |05. |Rumana Jahan |091743 | |06. |Md. Masudur Rahman |091750 | |07. |Md. Rabiul Islam |091758 | |08. Md. Mushfiqur Rahman |091759 | |09. |Mohammad Ullah |07882876 | December 10, 2012. Shaikh Rafiqul Islam. Associate Professor. Department of Marketing . Jagannath University. Dhaka-1100. Dear Sir, Here is the assignment you allocated us to prepare on â€Å"Branding Bangladesh†. After researching and studying the current situation of the country based on collected data we have been able to prepare the assignment. All of the major points and insights information associated with the given issue are included here. Besides, we have attempted to include some of our personal assumption, practical experience and idea to make the assignment more fruitful. Thanking you for giving the break accomplishing such an interesting educative task. Hope to hear from you soon. Sincerely, Group :- Revolution. 8th Semester. 3rd Batch. Session :- 2008-2009 Title Page Country Branding: A Case Study on Branding Bangladesh Tourism Export Brands Culture and Heritage pic][pic] People Investment Foreign and domestic policies [pic] [pic] [pic] Country branding is different in branding from a product. In developing the strategy, it would involve many intricacies and can be a long drawn out process. Branding Bangladesh is all about positioning Bangladesh in the minds of people. Branding Bangladesh is an important concept because it will help the country to understand how publics perceive her across the nations. Those people are consumers, potential tourists, and, most importantly potential investors. In the growth process of Bangladesh they all are participating actively. An effective nation branding campaign accelerates the economic growth of Bangladesh and the citizens feel dignified. It must be remembered that there are around 195 nations in the world; all are aggressively competing for the attention of investors, tourists, and citizens. Therefore, a well-planned nation branding campaign is crucial for the branding of Bangladesh. Table of Contents TOPIC |PAGE | |PART: A (Introductory Part) | | |Preamble |7 | |Objectives |7 | |Methodology |8 | |Limitations |8 | |PART: B (Theoretical Framework/Literature Review) | | |Literature Review |9 | |PART: C | | |Brand Dimensions of Bangladesh |10 | |Strategies for Branding Bangladesh |12 | |Country and Corporate Brands Co-positioning |16 | |Findings at a glance |16 | |PART: D | | |Recommendations |17 | |Conclusion |17 | |References |18 | Creating a branding program for Bangladesh demands an integration policy that most countries do not possess. To boost our commercial success it is very important to take action regarding branding Bangladesh. Branding Bangladesh the government should always observe their global image in countries they aim to target and the stakeholder should collaborate together and agree on a national stratagem. If the stakeholders could unite as one, pin down the purpose and objectives, and fulfill the process, it would reflect the will of one nation. Maintaining continuously the reputation in every sector (Tourism, exports, culture, people, brands and policy) is important to accelerate the task of branding. This assignment aims at clarifying the concepts of branding Bangladesh and argues that for a developing country like Bangladesh, branding is a prerequisite for national development. The specific objectives of this paper are: Review the conceptual and theoretical foundation of nation branding by leading authors in the marketing field; ? Examining and defining Branding Bangladesh and discussing its challenges. ? Attaining insights into branding Bangladesh ? Being familiar on the subject matter for lat er investigation for branding Bangladesh. DATA COLLECTION: Considering the objectives of the assignment, time, types of respondents, we collected both Primary and Secondary data to find out the necessary information regarding the strategies of branding Bangladesh. The sources are mentioned here- PRIMARY DATA: ? Taking personal interview of concerning people of tourism board; ? Discussing with the concerning people of Brand Forum of Bangladesh. SECONDARY DATA: ? Studying different articles and advertisements published in daily newspapers; ? Visiting different websites and journals. While preparing the assignment we faced some problems that were unavoidable and these limitations are mentioned below: ? This assignment was totally an unfamiliar type of assignment to us; ? People of the authority were unwilling to provide full information about our given topic; ? The permitted survey time we have got was very limited; ? We did not get enough concern person to collect necessary information; ? Our communication was confined only to the Dhaka city. Bangladesh has always held great promise. It enjoyed widespread international public support during the war of liberation, not only because its struggle was identifiable, but also due to the fact that it aimed to establish a socio-economic equilibrium and an equitable society where each citizen would have the opportunity to flourish. Another interesting problem the nation faces is that when it is compared to other countries it is invariably compared to nations with drug, mafia, and terrorist problems. While it is true that Bangladesh a huge population, with high unemployment rates, and increasing price inflation, often comparing it to failed or a semi-failed states does not do it justice. The weak status continued till the nineties. Then even Transparency International started ranking us as one of the most corrupt countries in the world. However, the nation’s image started improving post-2000 as did its performance indicators. The major indicators for socio-economic growth include: improvement in health status, increasing literacy, progress in gender balance, enhancement of employment opportunities, building transport and communications facilities, huge increases in media reach amongst rural and urban people, booming ITC businesses, a rise in remittance and agricultural, industrial, and ready-made garments (RMG) booms. In 2006, our global image increased exponentially with Prof. Yunus and Grameen Bank winning the Nobel Peace Prize. That put Bangladesh in a strong position, globally and we cannot let that slip. Therefore, it has become imperative to develop a nation branding campaign to keep us in the global limelight for the right reasons. While branding Bangladesh, the brand strategists must consider two key basic objectives: Firstly, it is crucial to instill pride in Bangladeshis and to persuade our people to be positive and feel dignified about themselves and for their country. The success of the nation branding program strongly depends on their active participation, ownership, and support. They should be proud of their country, culture, and heritage. Secondly, the government should come up with an aggressive but distinct nation branding campaign immediately, it is essential for our progress. Countries like India, Thailand, China, Malaysia, etc started similar branding journeys more than a decade ago and should not lag too far behind. We need a forceful branding campaign for our country so that we can emerge as an Asian Tiger by 2021; which will also mark the 50th year of our independence. Dr. Khalid Hasan  is Managing Director, Nielsen Bangladesh and Treasurer AmCham Bangladesh. Acknowledgement: AmCham Bangladesh. Brand Dimensions of Bangladesh Anholt is recognized for Anholt-GfK Nation Brand Index (NBI), and it is based on the same six categories to measure the global perception of a country. The brand of a country is judged based of the six dimensions. In case of branding Bangladesh we might focus on these dimensions and create brand image for Bangladesh. Fig: The Six Dimensions of a national branding Dimension 1: Tourism Tourism is one of the most visible aspects of a country brand because it receives considerable financial support from governments, and is therefore the main marketing tool at the national level. It is a major economic driver through employment, international visitor expenditures, investments, and regional development. Bangladesh Tourism Board has adopted different policies and strategies to promote and champion Bangladesh. It includes brand taglines like â€Å"Beautiful Bangladesh. † Dimension 2: Export brands There is a constant struggle to increase share of exports within the global market. In order to attain this purpose, the quality of exported products or services has to be superior to that of competitors. Export brands represent an important mark for Bangladesh. An increase in exports can raise the self-esteem of a country, which in turn boosts self-confidence and further success. Ten years ago, as a country Bangladesh was little known across the Globe. Today, most of the countries label as the country of high quality garments product and this is mainly due to the performance of our garments industry. Dimension 3: Investments All countries, be they developing or developed, are now striving for an investment-friendly image. Country brand, and everything that it stands for, has a lot to say when it comes to attracting foreign direct investments. In case of Bangladesh it is very good for us that a large number of investors are coming in different sectors. Dimension 4: Foreign and domestic policies. Nations are also judged in accordance with the foreign and domestic policies that their leaders initiate. Foreign and domestic policies must be coordinated so that they would invigorate the national brand. As a country we have to increase the ability to meet the residents’ needs for health, education, human rights, political participation more effectively. Dimension 5: People It is worth mentioning that the branding of a country must start from inside because a country’s brand is most frequently promoted by its people. In 2006, our global image increased exponentially with Prof. Yunus and Grameen Bank winning the Nobel Peace Prize. That put Bangladesh in a strong position, globally and we cannot let that slip. Beside, Sakib-al-hasan, a Bangladeshi cricketer also increases the brand image of our country holding number one position in ICC Cricket ranking. Joining the mission of UN, Bangladesh Army has created a new dimension for Bangladesh and it is obviously a good sign for our country Dimension 6: Culture and Heritage Last but not least, one should not overlook the cultural dimension of a country brand. Culture penetrates all areas of life, including all scientific endeavors. For this reason, culture has turned into the ultimate reference point, a conventionally accepted solution to all problematic questions. Strategies for branding Bangladesh We should take on a more conscious effort in branding country because country images draw out identifications, affect evaluations and purchase decisions. Additionally, countries compete for tourists, foreign investments and talented people. Let us look at this figure- Setting objectives: Branding Bangladesh we have to set clear and distinctive objectives that will help us to accomplish the different task most effectively. Different objectives might be: ? To be a Middle Income Country (MIC) ? 30th largest economy ? Per capita us dollar 6000 ? Economic goal †¢ Agro and labor intensive industry †¢ GDP growth to 10% †¢ Environmental protection Transportation and ship building hub. Performing SWOT analysis: Performing a SWOT analysis for nations is an idea that has been promoted by many others. In his book The Marketing of Nations, Philip Kotler (1997) confirmed the idea that each nation must assess its strengths, weaknesses, opportunities and threats (SWOT) periodically in its five areas of capability: †¢ Government leadership; †¢ Factor endowments; †¢ Industrial organization; †¢ Social cohesion; †¢ Culture, attitudes and values. Based on the guidelines we might perform an effective SWOT analysis that will help to figure out our own most effectively and define the country’s objectives. S- Strength |W- Weakness | | | | |Potential Growth economics, |Lack of Coordination among different groups, | |Successfully meeting the millennium development goal. |Lack of coordination between corporate and country co branding, | | |Insufficient budget. | | | | | | |O- Opportunity |T- Threat | | | | |Positive sovereign credit achieved, |Corruption, | |Making agreement with different countries. |Political instability. | | | | Choosing a Specific direction for distinctive branding For distinctive branding we might choose a specific direction from industries, personalities, natural landmarks or historica l events. This process will help create brand image more effectively. Expanding upon an Umbrella concept: Expanding upon an umbrella concept will help to cover separate branding activities with consistency. Different branding activities will be coordinated through an umbrella concept. Consulting with opinion leaders to look at national strengths and weaknesses and compare those with the research we might do create this concept. Allocating adequate funds to finance each branding activities: To create a successful brand image and create a greater impact regarding brand adequate fund is necessary and concerning people should handle the matter with kin interest Creating Export Control: Creating export controls to ensure exported products are trustworthy and meeting the affirmed performance is necessary for branding Bangladesh. We have good will in foreign market in case of exporting garments products but sometimes it has been seen that due to some reasons our country is branded negatively and to avoid this we need to control export market. Maintaining balance between promise and performance: We will have to be very careful to maintain balance between the promise and performance. Sometimes it has been seen that we can’t afford quality service for the promising things e. g sometimes foreigners come to our country to enjoy heritage sides but due to transportation facility and accommodation facility they don’t get expected performance. This point is the main thing to create a positive brand image for Bangladesh. Performing Activities on a regular basis: Creating positive brand image different campaigns are needed. But we have to keep in mind that these campaigns should be taken consistently and thinking the vision and long run interest of the country. Creating strategy and Working out program to make the strategy tangible through improvement programs, campaigns are important to reinforce the past campaign. Making all the members interactive: Ensuring the cooperation and involvement of representatives of government, business, the arts, education and importantly the media we can make a fruitful effect for Bangladesh. In recent years the growth of Media sectors has constantly drawn our attention and the media might play a crucial role to brand Bangladesh. It is necessary to mobilize all those available forces of politicians, business people, artists, sportsmen and scientists to create a strategy for enhancing the image and reputation of Bangladesh on the international markets, i. e. for creating the national branding strategy. Country and Corporate Brands Co-positioning The concept of countries as brands has been increasingly recognized in the post-modern global world. A strong country brand can provide corporate brands with a unique set of values, which supports their positioning on the international market. Simultaneously, once corporate brands achieve worldwide success, they contribute actively to developing new features of the country brand. A nation’s image can provide competitive advantage to its company/product/service brands. Until and unless Bangladesh has some international brands it will be very difficult to create good brand image for Bangladesh. Consider Finland, a country which was outside the global arena ten years ago, and therefore little known. Today, we label it as the country of high-tech mobile phone technology, and this is mainly due to Nokia’s performance. In Bangladeshi context there are some brands (Square, Walton etc) so the overnment should coordinate to development of the company and in the mean time these companies should take initiatives for the country branding Besides that we might consider the task of Prothom Alo and Airtel Company, who jointly arrange the design of the largest â€Å"Alpona† at Manik Mia Avenue and thus made a new dime nsion for themselves as well as create a good image for Bangladesh in the world. Findings at a glance: ? It is now more critical than ever to create a unique identity for destination because it is now more competitive for survival in the global market. ? Limited budget and little management control create obstacles on the way of creating good brand image for Bangladesh. Political pressures, External environment factors such as economic downturn, natural disasters and pandemics can affect the process of branding Bangladesh. ? A major challenge for Bangladesh is that when the tourists’ visit the destination and found the reality does not match the projected image from the pre-trip information gathered prior to trip, the gap will lead to disappointment and they will become brand terrorists. This would lead to low repeat visitation and damage the brand image indirectly. ? Local governors and mayors have different objectives to promote their own region and cities rather than the n ation. ? Failure of government to control the flow of information through the Internet that shapes the national image. We need to conduct research among the people of Bangladesh, covering different segments, to understand their views and expectations. This will help in understanding the pulse of the nation and giving ownership to everyone, thus, satisfying different target audiences, different needs, and different institutions. The research should be conducted both internally (to understand the country’s socio-economic situation) and externally (global research among the investors and tourists). The findings will help develop a strategic plan on the nation-branding campaign; ? Concerned groups should make regular promotional activities to brand this country; The tourism sector of should be taken under focus to increase international brand value of Bangladesh by capturing large number of tourists; ? Both the government firms and Multinational Firms need to make attention to in crease the international brand value of Bangladesh; ? The key focus should be on the six dimensions which are mentioned earlier in the assignment to make our country value stronger. Country branding is not about constructing slogans. Country branding involves planned communication management and purposeful social engineering. Branding is no longer a choice but a necessity, and the branding is not a function to be performed solely by the state or individual corporations, but an integrative and concerted effort by all concerned stakeholders. If a country is effectively branded â€Å"soft power† can be engendered giving that country vast competitive advantage. However, only few developing countries have articulated and implemented a country branding strategy. The notion of an umbrella country brand inspiring, guiding and feeding commercial brands is a compelling one. Branding of developing countries could unleash a sustainable wealth creation behavior which will greatly help these poor countries break out of their poverty cycle. There is now an opportunity for developing countries to close this gap by turning their attention to employ professionalism in country branding. Books:- ? Kevin Lane Keller (2012-2013), Strategic Brand Management,3rd edition. Philip Kotler, Nation Branding 1997. Publications:- ? Mathias Akotia, CEO – Brand Ghana Office Accra, Ghana,† Country Branding: Promoting Investment, Tourism and Exports through Country Communication Management and Social Engineering†. ? Dr. Khalid H asan, Managing Director, Nielsen Bangladesh and Treasurer AmCham Bangladesh. Acknowledgement: AmCham Bangladesh, â€Å"Nation Branding†. Websites:- ? http://www. bangladeshbrandforum. com ? http://www. thedailystar. net ? http://www. tourismboard. gov. bd ? http://www. interbrand. com ———THE END——— ———————– Letter of Transmittal :- Executive Summary PART: A Preamble Objectives Methodology Limitations PART: B Literature Review PART: C Findings Export Brands Tourism Country Brand Investment People Foreign and Domestic polices Culture and Heritage Setting Objectives Step-1 Performing SWOT Analysis Step-2 Expanding upon an Umbrella concept Step-4 Choosing a Specific direction for distinctive branding Step-3 Strategies of Branding Bangladesh Creating Export Control Step-5 Making all the members interactive Step-9 Allocating adequate funds to finance each branding activities Step-6 Maintaining balance between promise and performance Step-7 Performing Activities on a regular basis Step-8 PART: D Recommendation Conclusion References Read also: Padma Bridge

Stress response Outline Example | Topics and Well Written Essays - 500 words

Stress response - Outline Example Stress as it is widely known and is linked to negative effects (Pond 2004). According to Braun and Anderson (2007), communication between cells is a stress response. The authors explain that a disturbance of homeostasis by harmful forces lead to stress. Additionally, stressors cause stress and can be either endogenous or exogenous. Coping with stress depends on various factors. Some of the factors that can determine ways of perceiving or coping stress are health, age, genetic factors and social support. Homeostasis reliability is a stress response. However, destruction of body tissues can occur with time in case there is an excess in response to stress. Neuroendocrine response and hormones are initiated when there is an excess to stress response. Stressors activate different patterns of response which in turn initiate different neuroendocrine pathways and neural. Stress is common to the human body because of its capability and its adaption to experience stress. Stress is regarded as negative if it persists due to challenges met by humans. Psychological impacts of stress vary depending on stressors. Study of stressors common on children or teenagers such as abuse, violence, marital problems and other stressing events in the family provide a clear view of psychological impacts of stressor. Child abuse is the most common problem in the society and has severe implications. For example, a child can view education negatively or perform poorly in school. Marital problems or divorce renders a child anti-social. The child remains depressed, anxious and less social than the peers. In adulthood stage, the child from divorced, or family with conflicts shows more stress and less friend support than a person from a family with no marital problems. Unrelieved stress causes depression, post traumatic stress disorders, panic attack conditions and drug or alc oholism addiction. Research shows that a child develops post traumatic stress disorder later in life when exposed to

Critically examine the policy developments that have been introduced Essay

Critically examine the policy developments that have been introduced to facilitate collaboration in England and Wales.Outline th - Essay Example We can also look at it in the way that the two countries established collaboration or mutual benefits, thus, accepting their statements in their reports to be true. According to the Merriam-Webster Dictionary, collaboration is the condition of having common interests in either social or business affairs. It is an interconnection of two or more states, a liaison, and reciprocity. Relying on this definition alone, we can assume that the word used can be more appropriately defined to be an interconnection of the two states having common interest in business affairs. In the official website of the Kent/Essex police, it is explicitly mentioned that their primary goal in doing such action (collaboration) is to strengthen their police forces and to earn money as well. We can just simply say that the social aspects will be a side effect of the business strategy made by the two different countries. In a more political sense, we can see this as a political strategy by England and most especial ly Wales to compete in the global political as well as economic power. A Polarization is the fusion of two or more states to create a stronger entity in the international arena. In a broader sense, we can explain this phenomenon using different types of theories like realism, liberalism and complex interdependence. Using the information I have gathered, leaning to the facts stated in the Kent/Essex official web site, we can use the liberalism approach to have a deeper understanding on the collaboration of England and Wales. In a liberalist perspective, it implies that states are rational thinkers who can think of ways and solution of peaceful co-existence in the international arena. This mainly contradicts the realist perspective that believes that every state has a different interest and that it depicts other states to be a threat of their existence. We can assume that liberalist approach to be true by looking at the different international organization established now today. We ha ve there the United Nations as an organization of almost all countries of the world, the European Union (UN) in Western Region, the Association of South East Asian Nation and other related organization. These are deemed to be a helping hand of the different countries in terms of conflicts and other problems of either economic, security, political, etc. Looking now at state level, we can also say that the Serious Crime directorate, being a product of the Kent/Essex police of England’s and Wales’ rational ability to think of ways and to find solution to have a better and stronger police force â€Å"Since then, the collaboration program has achieved a number of success, including the sharing of air support and marine services and the formation of a pioneering joint IT Directorate – the first of its kind in England and Wales – and joint procurement unit – which had increased the two forces’ buying power and helped to save money.† – Kent/Essex Collaboration Team Serious Crime Directorate (SCD) The SCD was established just last year (2010) by the Kent police and Essex policy to protect their people from any danger in a more efficient and effective way. The Kent/Essex collaboration team started in 2007 and had already implemented several policies, specifically police policies to ensure and uphold the security of their people. These would include the joint Operation Forefront which includes: the joint marine unit,